PDMA Philadelphia: Innovation on a Burning Platform
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When: Thursday, September 24, 2020
5:00 pm – 6:00 pm (EDT)
Where: Virtual

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Innovation on a Burning Platform

PDMA Philadelphia Chapter

PDH Credit: 1


This is a FREE event. RSVP by clicking the button above to save your seat!


Necessity is the Mother of Invention. But research shows us that creativity emerges from time to think, backing off, having some slack in the system. In 1999 Coleman was on the ropes. The business had been sold and then sold again. Everyone who could leave had left. Imagine that you return to take over as President to see what you can do to salvage the situation …and then Walmart calls asking to see the plan. No plans exist. No one is home to make a plan.

  • What are the rules when all of the rules are broken?
  • How to be strategic when survival is the only strategy that makes sense?
  • How to be customer-centered when the customer is out of patience?

Innovation doesn’t have to take the usual amount of time when you have an unusual amount of focus. We will see what we can learn from the extraordinary Coleman case study with examples from other burning platform cases (Hershey’s Desert Bar, Johnson Controls Automotive and DuPont-Merck) that we can apply to everyday business processes.

About Our Speaker

Christopher W. Miller, Ph.D., NPDP
CEO and Founder, Innovation Focus

Chris MillerChris is Founder of Innovation Focus and a high energy facilitator and speaker in service to inspire deep understanding and meaningful innovation. He received his Ph.D. in Psychology from Case Western Reserve University. His doctoral research targeted the life-long career development of engineers. He has over 20 years of experience in facilitating, consulting and exciting interdisciplinary high performance teams on product development, customer interaction and rapid project completion. He has held positions in information systems and market research with two Fortune 500 companies. In addition, he initiated several business ventures in consumer electronics, publishing and consulting services.

Chris is a Past President of the Board of the Product Development and Management Association (PDMA) and has been an active volunteer for over 20 years, holding numerous local and international positions including Chairing the International PDMA Conference, the Voice of the Customer Conference and the Front End of Innovation Conference. He prides himself as being a bridge between the academic and the practitioner community. Chris is a regular guest lecturer at universities and conferences for a variety of organizations. As a strong advocate for innovation, he is in service to inspire deep understanding and meaningful creativity. He is also a prolific writer and published author. He has been recognized for his series of Growth Forum articles for the PDMA publication Visions. He has written Chapters for all of the PDMA Tool Books including topics such as Hunting for Hunting Grounds, Creating the Customer Connection, Slingshot Groups and Ideation.

Chris developed the Focused Innovation Technique™ based on the highly successful problem-solving styles of technical professionals The Focused Innovation Technique has been credited with helping to bring to life a diverse set of products, services and business solutions for clients such as WD-40, WaterPik, Leap Frog, Lipton, Hershey Foods, Veterans Life Insurance; Health Care Resources Conservation Coalition; High Concrete Structures and Kodak. His pro-bono work has earned him the Ruth Waxman Award from the Volunteers for Medical Engineering for the conversion of military technology for medical purposes.

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