PDMA Carolinas: Hedgehog Innovation Teams: Focused, Nimble, Dangerous
Tell a Friend About This EventTell a Friend
 

Register Now

 Export to Your Calendar 7/21/2020
When: Tuesday, July 21, 2020
12:00 pm – 1:00 pm (EDT)
Where: Virtual
Contact:

« Go to Upcoming Event List  

Hedgehog Innovation Teams: Focused, Nimble, Dangerous

PDMA Carolinas Chapter

PDMA Hedgehog Innovation Teams: Focused, Nimble, Dangerous

Description

How might we disrupt the experience of buying a shower door? Pat Boehnen with Predicta and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents. Innovation teams can accelerate growth, allowing traditional product teams to focus on operations. We will provide relevant examples of categories that have been reinvented, organizational models that work, and how external partnerships can accelerate speed to market.

About the Presenters

Patrick Boehnen, Vice President of Marketing at Predicta

Patrick Boehnen is a proven contributor to the vitality and success of top-tier organizations based upon strong business acumen, adaptive strategic thinking, sound analytics and a deep competitive drive. He has a notable record of success that includes identifying and taking new business opportunities to market, developing breakthrough new products, defining and implementing robust commercialization plans, outlining detailed strategic plans and establishing long term customer relationships that have resulted in increased sales, gross margin improvements, and overall market share growth. Pat has a keen understanding of channel, customer, and consumer requirements as the backdrop for identifying new product opportunities and category development. His outstanding presentation and communication skills have afforded him the ability to effectively communicate to a broad range of customers and executive management levels.

Ty Hagler, Principal at Trig

As a career industrial designer and innovation practitioner, Ty Hagler has managed hundreds of new product development programs through to commercialization. Once an intrapreneur within Home Depot, leveraging an Olympic Job Opportunities Program sponsorship to create new product development capabilities within the retailer – then lead the portfolio of internal new product programs. While at Home Depot, Ty was exposed to many leading product development firms like IDEO, which inspired the early business model for Trig. Development plans for Trig were further refined during his graduate studies at the NC State evening MBA program, which has been described by one client as a highly effective disruptive business model that competes at the same level as top-tier consulting firms.

Event sponsored by Trig

1000 Westgate Drive, Suite 252
St. Paul, Minnesota 55114 USA
tel: 1-651-290-6280
fax: 1-651-290-2266
pdma@pdma.org

Sitemap | Email Deliverability

Privacy Policy

Copyright © 2020 PDMA. All rights reserved.

This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.