PDMA Webcast: Virtual VOC: How to understand B2B customer needs… without the plane ride
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 Export to Your Calendar 7/16/2020
When: Thursday, July 16, 2020
12 pm CT/ 1pm ET
Where: Webcast
Contact:


Online registration is available until: 7/16/2020
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Virtual VOC: How to understand B2B customer needs… without the plane ride

Featuring Speaker: Dan Adams - Founder and President, The AIM Institute

Space is limited, register early to reserve your spot!

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Session Description:

Dan Adams of the AIM Institute has taught tens of thousands how to interview customers in-person and through web-conferences. Because of today’s travel restrictions, AIM has taken virtual VOC (VVOC) methods to the next level… so you can too! You’ll learn the 10 advantages of Virtual VOC… and 8 tips for becoming a VVOC pro. Use these difficult times to build your skills and gain customer insights to lower NPD commercial risk. Participants will receive a copy of AIM’s new white paper, Virtual VOC.

Rates:

Members: Free
Non-Members: $10

Dan Adams

About Dan Adams

Founder and President, The AIM Institute

Dan Adams is the Founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. One of the foremost experts in B2B innovation, Dan has taught B2B professionals in every region of the world in hundreds of workshops. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and other North American & European universities, and is a popular industry keynote speaker.

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