PDMA Webcast: Essential Insight for Product Professionals
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 Export to Your Calendar 6/19/2020
When: Friday, June 19, 2020
11 AM CT/12 PM ET
Where: Webcast

Online registration is available until: 6/19/2020
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Essential Insight for Product Professionals: Supporting the Adaptive Enterprise through the Crisis

Featuring Speaker: Scott Propp — Founder, Adaptive Strategist, Dentro Consulting, LLC

Space is limited, register early to reserve your spot!

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Session Description:

The Covid19 crisis has been brutal to us as citizens, and also no friend to our businesses, products, and projects. Every strategy and plan formed prior to the pandemic is largely obsolete, and we are thrust into an uncertain future in which adaptation is the new normal. This includes every aspect of our organizations, including how we research, design, and execute new products and programs.  

This 60-minute webinar is designed to help product leaders and those who sponsor them understand how to be a high-value part of the solution that organizations need to serve customers and adapt to the changing market. 

Who It's For

Senior product leaders who have a seat at the decision-making table for their firms as they engage in the challenging and complex work of recovering from this crisis, including what products to focus on and in what order.

What You Will Learn

As part of the webinar and interactive discussion, former Fortune 100 and strategist, Scott Propp, will:

  • Introduce a pandemic-tested framework that has been used by more than 50 organizations and firms to structure their approach to recovery and identify the most viable products and programs going forward
  • Unpack a thought model you can use to make “in the field” decisions that you can trust
  • Facilitate Q&A and discussion so you can  get answers to the specific challenges and situations your team is facing 

What You Will Gain

  • 3 Vectors for identifying the right solutions - for right now
  • Getting off the “X” - How to make key decisions and avoid the perfection trap
  • How to contribute in a way that moves the organization forward vs just being busy with activity


Members: Free
Non-Members: $10

Scott Propp

About Scott Propp

Founder, Adaptive Strategist, Dentro Consulting, LLC

Scott Propp is a former Fortune 100 executive and strategist with deep expertise in functions as diverse as R&D and sales who has successfully led large-scale “industry-first” projects in 22 different countries using 12 proprietary business models.  Scott’s unique business background has provided diverse hands-on P&L accountable experiences in leading design, advanced manufacturing, and international operations.

As the founder of Dentro Consulting, Scott serves leaders and their teams He is the founder of through keynotes, workshops and strategic consulting

Scott’s academic background includes graduate-level degrees in engineering and business, as well as post-graduate executive training at the Kellogg School of Management and Harvard University.

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