PDMA Pittsburgh: February "Back to Basics" Workshop
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Doors open at 5:30 pm. Parking available at Mill 19 Forbes.

When: Thursday, February 27, 2020
6:00 pm – 8:30 pm (ET)
Where: Catalyst Connection - Mill 19
4501 Lytle St
Pittsburgh, PA  15207
United States
Contact: Andi Durkota

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February "Back to Basics" Workshop Event

Product Development Fundamentals “Back to Basics” Series: How to Create Concept Ideas, Select, and Prototype

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  • Members: $25
  • Non-Members: $40
  • Students: $10

Schedule – Thursday, February 27, 2020

  • 5:30 pm: Doors Open
  • 5:30 pm – 6:00 pm: Networking
  • 6:00 pm – 8:30 pm: Program

Workshop Description

When different concept ideas emerge from the innovation process, how do you select one idea over another to be prototyped? This is a dilemma that most innovators face. It’s a classic decision-making problem. When you join us during the February 27th PDMA Pittsburgh workshop – How to Create Concept Ideas, Select, and Prototype – you will learn best practices and techniques to overcome this challenge.

We have assembled a team of Pittsburgh’s top product developers, managers, and designers to facilitate the workshop and teach you proven methods that you can begin using right away.

During the workshop:

  • The facilitators will provide a brief overview of concept ideation methods and review the topics for the group projects.
  • Then, you will break out into smaller groups to work on a challenging concept ideation exercise.
  • You’ll work through the concept ideation exercise to generate ideas, organize them into logical, meaningful clusters, and down select on lead ideas.
    • Working from the selected problem statement, you’ll generate ideas that might resolve the problem/challenge.
    • You’ll sort and organize the ideas using tools like affinity grouping, bullseye targeting, and other methods that will be introduced during the workshop.
    • You’ll conduct a down selection exercise using agreed to criteria (PUGH diagram) and select the top two ideas or idea themes.
    • You’ll prototype the lead idea using a simple collection of materials at hand.
    • You’ll share your results with the class.

If you are a product developer, product manager, innovator, designer, marketer, or engineer, you should definitely attend this engaging workshop. Register now to reserve your seat for this awesome workshop!

Workshop Facilitators

Matt Beale

Matt Beale is a product designer, entrepreneur, and ethnographic researcher. As an owner and the president of Daedalus, he manages a team of researchers, designers, and engineers who develop software and physical products from initial insight to manufacturing. Matt is a graduate of the University of Michigan and frequently shares his experiences and knowledge through conference speaking, college lectures, and corporate training.

Stephen Leonard, Founder & Managing Partner, GrayMatterz Consulting

Stephen Leonard is a practicing industrial designer and innovator for over 30 years working in a variety of industries including industrial/commercial products, materials, aerospace, defense, children’s toys, medical/surgical equipment, consumer electronics and fast-moving consumer products. He currently is managing director of GrayMatterz, a consulting firm that provides business, design and innovation services. Customers include start-ups, NGOs and Penn State New Kensington’s Nextovation™ project that focuses on the revitalization of city of New Kensington through Industry 4.0 technology programming and innovation/entrepreneurial training.

Andreas Maihoefer, Product Management Consultant

Andreas Maihoefer is an accomplished business manager with more than 20 years of experience in product management and strategic marketing in the life sciences. His breadth of capabilities spans from the assessment of the business environment, to the development of portfolio and go-to-market strategies, to the execution of product development projects from ideation to commercial launch. Worked for Fortune 500 companies such as 3M, Bayer and Philips but also in startups and as consultant. Andreas has helped develop and introduce multi-million dollar product lines on the global market in cardiovascular surgery, diagnostic and interventional imaging, interventional therapeutics and digital pathology and he has explored expansion opportunities in the sleep and respiratory care field.

Colleen Wolfe, Product Manager, SAE International

Colleen Wolfe originally joined SAE International as the User Experience Manager and quickly transitioned to the role of Product Manager for the SAE MOBILUS technical resource platform and SAE Standards Works collaborative authoring application. As the leader of several development teams, Colleen always ensures that the development and product roadmap focus on the user experience. With a love for and foundation in a positive user experience, Colleen routinely visits customers, conducts interviews and researches solutions to development challenges. She works closely with other stakeholders at SAE to ensure that initiatives are seamlessly integrated into both SAE MOBILUS and Standards Works.

Rhonda Schuldt, President, The Synergos Group LLC & Owner, Local Goodness

Rhonda Schuldt is an entrepreneur and seasoned professional experienced in driving customer-focused, purpose-centric strategy and innovation, especially in complex environments. She is the founder and President of The Synergos Group LLC, a boutique firm providing business and strategic consulting for early stage and evolving organizations across multiple industries and sectors. As an early advocate and subject matter expert on the “local” movement, Rhonda created Local Goodness, a multi-media firm that most recently launched the Local Goodness Marketplace, a website dedicated to offering all the best of all things local. Rhonda serves as an Entrepreneur-in-Residence at The University of Pittsburgh and is the Director of Innovation and Entrepreneurship for The Pennsylvania State University in New Kensington where she develops and delivers innovation and entrepreneurial programming on campus and at The Corner, a co-working and entrepreneur/small business support space anchoring the Corridor of Innovation in downtown New Kensington.

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