PDMA Chicago: The PDMA Innovation White Space Conference: Developing into the Unknown
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When: Thursday, May 2, 2019
9:00 AM CDT
Where: TechNexus
20 N. Wacker Drive
Suite 1200
Chicago, Illinois  60606
United States

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Event Description

Some organizations are satisfied with the "Defend & Extend" product management style because it has the perception of low risk. However, more than ever, customers research and demand innovative products that best solve their pain points. Innovation is the entrepreneurial currency people use to drive organizations to higher growth and profitability. The PDMA White Space Conference probes the methods to uncover innovation whitespaces and how to lead the organization towards unclaimed market spaces and accelerate new product development.

Whether you’re looking to exploit interstitial gaps in existing markets, or to radically alter the market landscape, you’ll walk away with tools, examples, and experience necessary to identify unmet customer needs, map your product strategy, and lead your organization to its next successful product launch.

Full Details and Registration


  • Tom Schlegel - Chief Innovation Officer, Radio Flyer
  • Dan Brown - Loggerhead Tools & Professor, Northwestern University
  • Regan Davis - VP Product, Jellyvision
  • Jennifer Travis Fout, Director of Product Management, Rippleshot

Target Audiance

Senior leadership in corporations or startups Marketing Managers, Program Managers, Product Developers (S/W and H/W), Product Managers, Product Management Teams.


Your registration helps fund the White Space Student Development Challenge providing opportunities to the next generation of innovators.

Retail Prices:

  • Early Registration -- $115 (through April 19)
  • Pre- Registration -- $135 (through April 25) 
  • Door Registration -- $155 (through May 2)

PDMA members (and their guests!) enjoy significant discounts. Check your inbox, or contact events@pdmachic.com for member discount code. Or, become a PDMA member today!

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