PDMA Webcast: The Importance of Value Proposition
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When: Thursday, July 26, 2018
11 AM EDT/ 10 AM CDT
Where: Webcast

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PDMA July 26 Webcast

Join PDMA for a Dynamic and Informative Webcast!

Featuring Speaker Gregory Coticchia, Carnegie Mellon University  

Space is limited, register early to reserve your spot!

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 


PDMA Members: $Free

Non-Members: $10

Session Description:

It’s not enough to have a good idea. In order to be successful, a product needs a value proposition to clearly answer the question “Why would someone be willing to purchase this product?” A value proposition is a clear statement that explains your product’s relevancy, quantified value, and unique differentiation. Communicating this persuasively is difficult though.

In this session you will learn to create a value proposition that answer the questions:

  1. How does your product solve customers’ problems?
  2. What specific benefits does your product deliver?
  3. How is your product different from competing ones and why should someone buy it? 

A value proposition is a critical element of strategy, core to the business model, and the foundation from which your communication messages are created. The significance of the value proposition should not be underestimated and validating it with customers is a must-have. Getting feedback on your value proposition can help you avoid wasting time on ideas that won’t work – and that’s inVALUEable.

Come join us for this session!

Gregory Coticchia

About Gregory Coticchia

Greg Coticchia, MBA, PC, is an award-winning technology executive with over thirty years’ experience in high tech products and services. He currently serves Carnegie Mellon University as its founding Executive Director for its Master’s Program in Product Management (MSPM). He previously served the University of Pittsburgh as both its founding Director of the University of Pittsburgh’s Student Startup Accelerator, ‘The Blast Furnace’, and as its first Executive in Residence (EIR) for software and information technology. Earlier in his career, Mr. Coticchia has led or been a major contributor in two of the largest and most successful software companies in the world, LEGENT (now CA) and AXENT (now Symantec). Greg has been in fourteen start-ups and founded four, and has held executive positions for better than two-thirds of his career, participating in various size organizations, from '$0M to over $1B' in revenue. He has participated in raising over $73M in venture capital in his career, and has actively participated in over seventeen mergers and acquisitions, at both the company or product level. He has served as CEO (four times), President and COO, and has been involved or responsible for the launch of over 100 products and solutions, and several companies. Greg has served on many boards (including NFR/Checkpoint, Four Rivers/Accruent, AXIOM, PDMA and others). A graduate of the University of Pittsburgh in Industrial Engineering, where he also received his MBA, he currently teaches several courses including B2B marketing at the University of Pittsburgh Katz School Of Business. He holds certificates in Entrepreneurial Management from Carnegie Mellon University and Professional Coaching from Duquesne University. Coticchia was named as a finalist three times for the Ernst and Young Entrepreneur of the Year Award and for the Tech 50 CEO of the Year. He was also named a 2006 Distinguished Graduate of the University of Pittsburgh (Katz).

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