PDMA Webcast: Wagile Product Development
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When: Thursday, September 10, 2020
11AM CT / 12PM ET
Where: Webcast

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Wagile Product Development

Featuring Speaker: Teresa Jurgens-Kowal, President, Global NP Solutions, LLC

Space is limited, register early to reserve your spot!

** Attending a PDMA webcast earns one professional development credit for NPDP certified attendees. 

Session Description:

Is your innovation system failing you?  Waterfall and Agile processes leave much to be desired.  Wagile Innovation engages your customers and improves team collaboration.

Do your new products launch with mediocre market reception?  If so, your innovation process might be to blame.  Traditional waterfall processes become bureaucratic while Agile systems have not delivered on their promises, either.  New product development fails due to poor product designs and misunderstanding of the markets.

Enter “Wagile” New Product Development.  Wagile is a hybrid product development process that engages customers throughout the product design cycle while ensuring project execution meets internal requirements for scope, schedule, and budget.  Implementing wagile leads to increased collaboration between the project team and potential customers as well as reducing time-to-market.  All these factors result in higher success rates for your innovation system, enhanced profitability, and greater recognition.

In this session, you will learn how to implement a wagile product development process in your organization quickly and easily.

Learning Objectives:

  • Identify appropriate innovation processes
  • Learn new ways to engage customers throughout the development cycle
  • Enhance team collaboration leading to faster market launches


Members: Free
Non-Members: $10

Teresa Jurgens-Kowal

About Teresa Jurgens-Kowal

President, Global NP Solutions, LLC

Teresa Jurgens-Kowal is passionate about innovation.  She founded Global NP Solutions in 2009 to help individuals and organizations learn, adopt, transform, and sustain innovation.  Teresa facilitates best practices training for executives, managers, and teams to improve innovation performance using a variety of hands-on work style assessments and customized tools.  Teresa frequently presents keynotes and breakouts locally and nationally on her favorite topics of innovation, design thinking, and product development.  She recently published a chapter on leading virtual teams for innovation projects with the Virtual Team Model (VTM) (October 2018, Leveraging Constraints for Innovation) and just released The Innovation ANSWER Book, a comprehensive guide to building innovation leadership (October 2019).  She is the co-editor of the PDMA Body of Knowledge, 2nd edition. 

Teresa has a PhD in Chemical Engineering from the University of Washington (Seattle, WA) and an MBA from West Texas A&M University.  In addition to New Product Development Professional (NPDP) certification with the Product Development and Management Association (PDMA), she is a certified Project Management Professional (PMP®) with the Project Management Institute (PMI®) and a licensed Professional Engineer (State of Louisiana).

Visit Teresa's LinkedIn profile to learn more!

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