PDMA Atlanta Café: Strategic Product Innovation—Lessons Learned from Iconic Designs
Register View Registrations Tell a Friend About This EventTell a Friend

 Export to Your Calendar 10/23/2020
When: Friday, October 23, 2020
11:00 am – 12:00 pm (EDT)
Where: Virtual

Online registration is available until: 10/23/2020
« Go to Upcoming Event List  

Strategic Product Innovation—Lessons Learned from Iconic Designs

PDMA Atlanta Café

PDH Credit: 1


How can we best differentiate our product and service innovations by design? Case studies of iconic products—ranging from the Coke Bottle and Levi’s Jeans to the Honeywell Thermostat and Zippo Lighter—help answer this important question. Join us to learn an actionable strategy for creating products and services that stand out in the marketplace.

About Our Speaker

PDMA Visions Magazine

Joshua Cohen is an intellectual property counselor and founder of RatnerPrestia’s Design Rights Group, which protects product designs ranging from luxury automobiles and timepieces to consumer electronics for some of the world’s leading design–forward companies. Joshua has authored numerous publications about IP law and strategy, and is a Lecturer in graduate programs of New York University, Lehigh University, and Thomas Jefferson University.  Joshua is President Emeritus and Board Chair of PDMA Philadelphia.

1000 Westgate Drive, Suite 252
St. Paul, Minnesota 55114 USA
tel: 1-651-290-6280
fax: 1-651-290-2266

Sitemap | Email Deliverability

Privacy Policy

Copyright © 2020 PDMA. All rights reserved.

This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.