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    PDMA Book Reviews: Author Search

     

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    Afuah, Allan. Business Model Innovation:: Concepts, Analysis, and Cases
    Reviewed By: Teresa Jurgen- Kowal NPDP

    Amram, Martha. Value Sweep: Mapping Corporate Growth Opportunities 
    Reviewed By: George Castellion

    Ancona, Deborah, and Henrik Bresman. X-Teams: How To Build Teams That Lead, Innovate, and Succeed 
    Reviewed By: George Castellion 

    Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More 
    Reviewed By: Mark A Hart, NPDP 

    Annacchino, Marc A. The Pursuit of New Product Development: The Business Development Process 
    Reviewed By: Robert R. Harmon 

    Anthony, Scott D. The Silver Lining: An Innovation Playbook for Uncertain Times 
    Reviewed By: Donovan R. Hardenbrook 

    Axelrod, Alan. Edison on Innovation: 102 Lessons in Creativity for Business and Beyond 
    Reviewed By: Kelly. L. Frey 

    Augustine, Sanjiv. Managing Agile Projects
    Reviewed By: Greg Githens NPDP

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    B

    Badiru, Adedeji B. Triple C Model of Project Management: Communication, Cooperation, and Coordination 
    Reviewed By: Gerald M. Mulenburg 

    Barrett, Ann H. and Armand V. Cardello. Military Food Engineering and Ration Technology.
    Reviewed By: Carla L. Kuesten.

    Beers, Cees van, Alfred Kleinknecht, Ronald Ortt, and Robert Verburg (eds.). Determinants of Innovative Behaviour: A Firm's internal Practices and Its External Environment 
    Reviewed By: S. S. Pal

    Belliveau, Paul, Abbie Griffin, and Stephen M. Somermeyer, eds. The PDMA ToolBook 2 for New Product Development
    Reviewed By: Preston G. Smith 

    Berger, Roland, Soumitra Dutta, Tobais Raffel, and Geoffrey Samuels. Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit 
    Reviewed By: George Castellion

    Berman, Bruce. Making Innovation Pay: People Who Turn IP into Shareholder Value 
    Reviewed By: Reardon Smith, NPDP

    Bigelow, Susan J., Ayano Hirose, and Florian Kohlbacher. Managing Flow: A Process Theory of the Knowledge-Based Firm
    Reviewed By: Mark A. Hart, NPDP

    Boehm, Barry and Richard Turner. Balancing Agility and Discipline: A Guide for the Perplexed
    Reviewed By: Preston G. Smith 

    Butman, Jon. Breaking Out: How to Influence in a World of Competing Ideas
    Reviewed By: Beth Dettmer, NPDP

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    C 

    Cantwell, John and José Molero. Multinational Enterprises, Innovative Strategies and Systems of Innovation
    Reviewed By: Steven MacGregor

    Carayannis, Elias G. and Piero Formica (eds.). Knowledge Matters: Technology, Innovation, and Entrepreneurship in Innovation Networks and Knowledge Clusters 
    Reviewed By: Carla Kuesten

    Carlson, Curtis R. and William W. Wilmot. Innovation: The Five Disciplines for Creating What Customers Want 
    Reviewed By: George Kingston

    Chakravorti, Bhaskar. The Slow Pace of Fast change: Bringing Innovations to Market in a Connected World.
    Reviewed By: Mark A Hart

    Chesbrough, Henry. Open Business Models: How to Thrive in the New Innovation Landscape. 
    Mark J. Deck, NPDP 

    Chesbrough, Henry. Open Innovation: The New Imperative for Creating and Profiting from Technology
    Reviewed By: Preston G. Smith

    Christensen,Clayton M., Scott D. Anthony, and Erik A. Roth. Seeing What’s Next: Using the Theories of Innovationto Predict Industry Change
    Reviewed By: Preston G. Smith

    Christensen, Clayton M. and Michael E. Raynor. The Innovator's Solution: Creating and Sustaining Successful Growth
    Reviewed By: Mark J. Deck, NPDP

    Cobb, Anthony T. Leading Project Teams: An Introduction to the Basics of Project Management and Project Team Leadership 
    Reviewed By: George Kingston 

    Coburn, Pip. The Change Function: Why Some Technologies Take Off while Others Crash and Burn 
    Reviewed By: Laurence P. Feldman 

    Cohn, Mike. Agile Estimating and Planning
    Reviewed By: Roman Pichler 

    Cooper, Robert G. Product Leadership: Pathways to Profitable Innovation
    Reviewed By: Laurence P. Feldman 

    Cusumano, Michael A. The Business of Software
    Reviewed By: Ruediger Klein

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    D

    Dankbaar, Ben. Innovation Management in the Knowledge Economy 
    Reviewed By: Laurence P. Feldman

    Danziger, Pamela N. Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
    Reviewed By: Steve Guerin 

    Davenport, Thomas H. and Laurence Prusak with H. James Wilson. What's the Big Idea? Creating and Capitalizing on the Best Management Thinking 
    Reviewed By: Randall L. Englund NPDP, CBM

    Dawar, Niraj. Tilt: Shifting Your Strategy from Products to Customers.
    Reviewed By: Lisa Welton, NPDP 

    DeCarlo, Doug. eXtreme Project Management: Using Leadership, Principles, and Tools to Deliver Value in the Face of Reality
    Reviewed By: Gerald Mulenburg

    Derby. Esther and Diana Larsen. Agile Retrospectives. Think, Play, Do: Technology, Innovation, and Organization 
    Reviewed By: Roman Pichler 

    Dodgson, Mark, David Gann and Amon Salter. Think, Play, Do: Technology, Innovation, and Organization 
    Reviewed By: Laurence P. Feldman 

    Drew, John, Blair McCallum, and Stefan Roggenhofer. Journey to Lean: Making Operational Change Stick
    Reviewed By: Donald Reinertsen

    Durbin, Pat and Terry Doerscher. Taming Change with Portfolio Management: Unify Your Organization, Sharpen Your Strategy, and Create Measurable Value 
    Reviewed By: Teresa Jurgens-Kowal

    Dyer, Jeff, Hal Gregersen, and Clayton Christensen. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators 
    Reviewed By: Erik A.J. Johnson

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    Edvardsson, Bo, Anders Gustafsson, Per Kristensson, Peter Magnusson, and Jonas Matthingc (eds.). Service Is Front Stage: Positioning Services for Value Advantage by James Teboul and Involving Customers in New Service Development 
    Reviewed By: Steven P. MacGregor

    El-Haik, Basem and David M. Roy. Service Design for Six Sigma: A Roadmap for Excellence 
    Reviewed By: Mark Hart

    Englund, Randall L., Robert J. Graham, and Paul C. Dinsmore. Creating the Project Office: A Manager's Guide to Leading Organizational Change
    Reviewed By: Gerald M. Mulenburg

    Englund, Randall and Alfonso Bucero. Project Sponsorship: Achieving Management Commitment for Project Success
    Reviewed By: Gerald Mulenburg

    Evans, David S., Andrei Hagiu, and Richard Schmalensee. Catalyst Code: The Strategies behind the World's Most Dynamic Companies by David S. Evans and Richard Schmalensee and Invisible Engines: How Software Platforms Drive Innovation and Transform Industries 
    Reviewed By: George Castellion

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    Feser, Claudio. Serial Innovators: Firms that Change the World 
    Reviewed By: S.S. Pal 

    Fey, Victor R. and Eugene I. Rivin. Innovation on Demand: New Product Development Using TRIZ 
    Reviewed By: Mark A. Hart NPDP 

    Fowler, Gregory L. International Product Liability Law, a Worldwide Desk Reference 
    Reviewed By: Bradford P. Anderson

    Frank, Steven J. Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP 
    Reviewed By: Reardon Smith NPDP, CMC 

    Frigon, Normand L. and Harry K. Jackson. Enterprise Excellence: A Practical Guide to World-Class Competition 
    Reviewed By: S.S. Pal

    Fuller, Gordon W. New Food Product Development: From Concept to Marketplace 2nd Ed.
    Reviewed By: Carla L. Kuesten 

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    Gains, Neil. Brand esSense: Using Sense, Symbol and Story to Design Brand Identity.    Reviewed By: Teresa Jurgens-Kowal, Ph.D., NPDP

    Galavan, Robert, John Murray, and Costas Markides (eds.) Strategy, Innovation, and Change: Challenges for Management 
    Reviewed By: George Castellion

    Ganea, Peter and Thomas Pattloch, ed. Christopher Heath. Intellectual Property Law in China 
    Reviewed By: Bradford P. Anderson

    Gassman, Oliver, Gerrit Reepmeyer, and Maximilian Von Zedtwitz. Heidelberg. Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
    Reviewed By: Robert R. Rothberg

    George, Michael L., James Works, and Kimberly Watson-Hemphill. Accelerated Product Development: Combining Lean and Six Sigma for Peak Performance by Clifford Fiore, Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability 
    Reviewed By: Ruediger Klein NPDP

    Geracie, Greg. Take Charge Product Management: Time-Tested Tips, Tactics, and Tools for the New or Improved Product Manager 
    Reviewed By: Teresa Jurgens-Kowal 

    Gilmore, James H. and B. Joseph Pine II. Authenticity: What Consumers Really Want 
    Reviewed By: Reardon Smith CMC

    Gloor, Peter A. Swarm Creativity: Competitive Advantage through Collaborative Innovation Networks 
    Reviewed By: Mark A. Hart NPDP 

    Goldenberg, Jacob, Amnon Levav, David Mazursky, and Sorin Solomon. Cracking the Ad Code 
    Reviewed By: Erik A.J. Johnson

    Govindarajan, Vijay and Chris Trimble. Ten Rules for Strategic Innovators: From Idea to Execution 
    Reviewed By: Dorian Simpson

    Graham, Robert J. and Randall L. Englund. Creating an Environment for Successful Projects 
    Reviewd By: James W. Sloane PMP, CM

    Grant Halvorson, Heidi. No One Understands You and What to Do About It. 
    Reviewd By: Charles Hammer

    Gratton, Lynda. Hot Spots: Why Some Teams, Workplaces and Organizations Buzz with Energy—and Others Don't 
    Reviewed By: George Castellion 

    Greenwald, Michelle. Catalyzing Innovation.  
    Reviewed By: Michelle Greenwald

    Greiman, Virginia A. Mega Project Management.  
    Reviewed By: Gerald Mulenburg

    Grieves, Michael. Product Lifecycle Management: Driving the Next Generation of Lean Thinking 
    Reviewed By: Greg Githens 

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    H

    Haines, Steven. The Product Manager's Desk Reference
    Reviewed By: George Castellion 

    Hallows, Jolyon E. The Project Management Office Toolkit: A Step-by-Step Guide to Setting Up A Project Management Office
    Reviewed By: Gerald M. Mulenburg, Beebe Nelson Ed.D.,Kenneth B. Kahn Ph.D., NPDP

    Halverson, Heidi Grant. No One Understands You and What to Do About It
    Reviewed By: Charles Hammer

    Handscombe, Robert D. and Eann A. Patterson. The Entropy Vector: Connecting Science and Business 
    Reviewed By: Preston G. Smith CMC

    Haour, Georges. Resolving the Innovation Paradox: Enhancing Growth in Technology Companies
    Reviewed By: Mehmet Berk Talay

    Hargadon, Andrew. How Breakthroughs Happen: The Surprising Truth about How Companies Innovate
    Reviewed By: Gregory D. Githens

    Hauptly, Denis J. Something Really New: Three Simple Steps to Creating Truly Innovative Products 
    Reviewed By: Mark A. Hart NPDP 

    Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die 
    Reviewed By: George Castellion 

    Highsmith, Jim. Agile Project Management: Creating Innovative Products
    Reviewed By: Roman Pichler and Stefan Schulze

    Hill, Kenton R. Smart Isn't Enough: Lessons from a Work Performance Coach 
    Reviewed By: Preston G. Smith 

    Hippel, Eric von. Democratizing Innovation
    Reviewed By: George Castellion 

    Hohmann, Luke. Beyond Software Architecture: Creating and Sustaining Winning Solutions
    Reviewed By: Preston G. Smith, CMC

    Hohmann, Luke. Innovation Games: Creating Breakthrough Products through Collaborative Play 
    Reviewed By: Christina Hepner Brodie NPDP

    Holweg, Matthias and Frits K. Pil. The Second Century: Reconnecting Customer and Value Chain through Build-to-Order: Moving beyond Mass and Lean Production in the Auto Industry 
    Reviewed By: Mark A. Hart

    Huber, Joseph. New Technologies and Environmental Innovation
    Reviewed By: Jacquelyn A. Ottman

    Hulten, Bertil, Niklas Broweus, and Marcus Van Dijk. Sensory Marketing 
    Reviewed By: Carla Kuesten

    Hutson, Harry and Barbara Perry. Putting Hope to Work: Five Principles to Activate Your Organization's Most Powerful Resource 
    Reviewed By: Beebe Nelson NPDP

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    Joachimsthaler, Erich. Hidden in Plain Sight.
    Reviewed By:  Reardon Smith CMC

    Johansen, Bob. Get There Early: Sensing the Future to Compete in the Present 
    Reviewed By: Steven P. MacGregor 

    Johansson, Frans. Smart World: Breakthrough Creativity and the New Science of Ideas by Richard Ogle and The Medici Effect: What Elephants & Epidemics Can Teach Us about Innovation 
    Reviewed By: Ruediger Klein, NPDP

    Johnston, Jr., Robert E. and j Douglas Bate. The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities 
    Reviewed By: Steven P. MacGregor 

    Jones, Tim.  Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability 
    Reviewed By: Michael A. Stanko

    Jugulum, Rajesh and Philip Samuel. Design for Lean Six Sigma: A Holistic Approach to Design and Innovation 
    Reviewed By: Carla Kuesten

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    K

    Kahn, Kenneth B. New Product Forecasting: An Applied Approach.
    Reviewed By: Dorian Simpson 

    Kahn, Kenneth B., George Castellion, and Abbie Griffin. The PDMA Handbook of New Product Development 2nd Ed.
    Reviewed By: Preston G. Smith CMC 

    Kamin, MaxineSoft Skills Revolution: A Guide for Connecting With Compassion forTrainers,Teams, and Leaders
    Reviewed By: Jerry Mulenburg, PMP

    Kao, John. Innovation Nation: How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do To Get It Back 

    Reviewed By: Teresa Jurgens-Kowal 

    Kaplan, Robert S. and David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes 
    Reviewed By: Ralph Wood

    Katsaros, John and Peter Christy. Getting It Right the First Time: How Innovative Companies Anticipate Demand
    Reviewed By: Preston G. Smith CMC

    Kemper, Steve. Code Name Ginger: The Story behind Segway and Dean Kamen's Quest to Invent a New World
    Reviewed By: Jeffrey S. Pinegar and Gregory Cohen Franklin and Marshall College

    Kendrick, Tom. Results without Authority: Controlling a Project When the Team Doesn't Report to You 
    Reviewed By: Ruediger Klein, NPDP, PMP 

    Kennedy, Michael N. Product Development for the Lean Enterprise: Why Toyota's System Is Four Ties More Productive and How You Can Implement It
    Reviewed By: Preston G. Smith CMC and Ruediger Klein, NPDP

    Kennedy, Michael, Kent Harmon, and Ed Minnock. Ready, Set, Dominate: Implement Toyota's Set-Based Learning for Developing Products and Nobody Can Catch You! 
    Reviewed By: Donovan R. Hardenbrook

    Kiechel, Walter. The Lords of Strategy: The Secret Intellectual History of the New Corporate World 
    Reviewed By: Erik A.J. Johnson 

    Kothari, Dhanu. Rainbows & Ratholes: Best Practices for Managing Successful Projects 
    Reviewed By: Gerald Mulenburg 

    Kotler, Philip and Fernando Trias de Bes. Lateral Marketing: New Techniques for Finding Breakthrough Ideas
    Reviewed By: Jeffrey S. Pinegar, NPDP and Emory Grace Lee

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    L

    Lafley, A.G., Roger L. Martin. Playing to Win: How Strategy Really Works
    Reviewed By: Teresa Jurgens-Kowal, PhD, NPDP

    Laudicina, Paul A. World Out of Balance: Navigating Global Risks to Seize Competitive Advantage
    Reviewed By: Preston G. Smith 

    Lindsay, Jeff, Cheryl Perkins, and Mukund Karanjikar. Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success 
    Reviewed By: Teresa Jurgens-Kowal

    Loch, Christoph H., Arnoud DeMeyer, and Michael T. Pich. Managing the Unknown: A New Approach to Managing High Uncertainty and Risk in Projects 
    Reviewed By: Preston G. Smith

    Lord, Michael, Donald DeBethizy, and Jeffrey Wager. Innovation that Fits 
    Reviewed By: George Kingston

    Lynn, Gary S., and Richard R. Reilly. Blockbusters: The Five Keys to Developing Great New Products
    Reviewed By: Bill Ausura 

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    M

    Mann, Leon. Leadership, Management, and Innovation in R&D Project Teams
    Reviewed By: Palie Smart

    Markides, Constantinos C. and Paul A. Geroski. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets 
    Reviewed By: Preston G. Smith CMC, George Castellion

    Malone, Thomas W., Kevin Crowston, and George A. Herman. Organizing Business Knowledge: The MIT Process Handbook
    Reviewed By: Steve Guerin

    May, Matthew E. The Elegant Solution: Toyota's Formula for Mastering Innovation 
    Reviewed By: Katherine Radeka 

    McGrath, Michael E. Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times 
    Reviewed By: Paul A. Szulewski PMP

    McGuire, Russell. The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution 
    Reviewed By: Joel West 

    McQuarrie, Edward F. Customer Visits: Building a Better Market Focus (3rd edition) 
    Reviewed By: Carla Kuesten 

    Meyer, Marc H. The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications 
    Reviewed By: S.S. Pal 

    Midgley, David. The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market 
    Reviewed By: George Castellion 

    Mintzberg, Henry. Managing
    Reviewed By: Gerald Mulenburg 

    Miosevic, Dragan Z. Project Management ToolBox: Tools and Techniques for the Practicing Project Manager
    Reviewed By: Paul Shaltry, PMP

    Moggridge, Bill. Designing Interactions.
    Reviewed By: Mark A. Hart NPDP 

    Moore, Geoffrey A. Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution 
    Reviewed By: Mark J. Deck NPDP

    Moran, Mike. Do It Wrong Quickly: How the Web Changes the Old Marketing Rules 
    Reviewed By: George Castellion 

    Morgan, James M. and Jeffrey K. Liker. The Toyota Product Development System: Integrating People, Process and Technology 
    Reviewed By: Katherine Radeka

    Morgan, Nick. Managing Projects by Mary Grace Duffy (Mentor), Leading Teams by Anne Donnellon (Mentor) and Running Meetings 
    Reviewed By: Gerald Mulenburg 

    Moskowitz, Howard R. and Alex Gofman. Selling Blue Elephants: How to Make Great Products that People Want before They Even Know They Want Them 
    Reviewed By: Carla L. Kuesten

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    N

    Nambisan, Satish and Mohanbir Sawney. The Global Brain 
    Reviewed By: Laurence P. Feldman

    Nanda, Vivek. Quality Management System Handbook for Product Development Companies 
    Reviewed By: George Kingston 

    Nemiro, Jill, Michael Beyerlein, Lori Bradley, and Susan Beyerlein (eds.). The Handbook of High-Performance Virtual Teams: A Toolkit for Collaborating across Boundaries 
    Reviewed By: Carla Kuesten

    Noble, Charles, Serdar S. Durmusoglu, and Abbie Griffin. Open Innovation: New Product Development Essentials from the PDMA 
    Reviewed By: Noble, Charles, Serdar S. Durmusoglu, and Abbie Griffin

    Norman, Eric S., Shelly A. Brotherton, and Robert T. Fried. Work Breakdown Structures: The Foundation for Project Management Excellence 
    Reviewed By: Gerald Mulenburg PMP

    Nunes, Paul and Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer
    Reviewed By: Joseph C. Miller

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    O

    Osono, Emi, Norihiko Shimizu, and Hirotaka Takeuchi. Extreme Toyota: Radical Contradictions that Drive Success at the World's Best Manufacturer 
    Reviewed By: Katherine Radeka

    Osterwal, Dantar P. The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development
    Reviewed By: Katherine Radeka

    Osterwalder, Alexander and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 
    Reviewed By: Erik A.J. Johnson

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    P

    Paley, Steven J. The Art of Invention: The Creative Process of Discovery and Design 
    Reviewed By: Gerald Mulenburg 

    Patterson, Marvin L. Build an Industry Hot Rod: The Nuts and Bolts of Leaving Competitors in the Dust 
    Reviewed By: Ruediger Klein NPDP, PMP

    Pfeffer, Jeffrey and Robert I.Sutton. Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management 
    Reviewed By: George Castellion

    Phelps, Marshall and David Kline. Burning the Ships: Intellectual Property and the Transformation of Microsoft 
    Reviewed By: Teresa Jurgens-Kowal

    Pichler, Roman. Agile Product Management with Scrum: Creating Products that Customers Love 
    Reviewed By: Mark A. Hart 

    Prahalad, C. K. and M. S. Krishnan. The New Age of Innovation: Driving Cocreated Value through Global Networks 
    Reviewed By: Paulo Figueiredo D.B.A., M.Sc.

    Prahalad, C.K. and Venkat Ramaswamy. The Future of Competition: Co-Creating Unique Value wth Customers.
    Reviewed By: George Kingston 

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    R

    Rabe, Cynthia Barton. The Innovation Killer: How What We Know Limits What We Can Imagine and What Smart Companies Are Doing about It 
    Reviewed By: S.S. Pal 

    Rad, Parviz F. and Ginger Levin. Achieving Project Management Success Using Virtual Teams
    Reviewed By: Steven P. MacGregor

    Rainey, David L. Product Innovation: Leading Change through Integrated Product Development 
    Reviewed By: John C. Crawford 

    Ramaswamy, Venkat, and Francis Gouillart. The Power of Co-Creation 
    Reviewed By: Teresa Jurgens-Kowal

    Rao, Hayagreev. Market Rebels: How Activists Make or Break Radical Innovations 
    Reviewed By: George Castellion 

    Reinertsen, Donald G. The Principles of Product Development Flow: Second Generation Lean Product Development 
    Reviewed By: Katherine Radeka 

    Richardson, Bill. Thinking on Purpose for Project Managers: Outsmarting Evolution 
    Reviewed By: Gerald Mulenburg 

    Ries, Eric. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses 
    Reviewed By: Mark A. Hart NPDP 

    Ruffa, Stephen A. Going Lean: How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits 
    Reviewed By: Carla L. Kuesten 

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    S 

    Salisbury, Mark. iLearning: How to Create an Innovative Learning Organization 
    Reviewed By: Teresa Jurgens-Kowal 

    Salkowitz, Rob. Generation Blend: Managing across the Technology Age Gap 
    Reviewed By: Kelly L. Frey 

    Schiller, Melissa A. Strategic Management of Technological Innovation
    Reviewed By: Steven P. MacGregor 

    Schneider, Joan with Jeanne Yocum. New Product Launch: 10 Proven Strategies
    Reviewed By: Preston G. Smith CMC

    Schoonveld, Ed. The Price of Global Health
    Reviewed By: Carla A. Kuesten

    Schwartz, Evan I. World Out of Balance: Navigating Global Risks to Seize Competitive Advantage
    Reviewed By: Joseph C. Miller 

    Scoble, Robert and Shel Israel. Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers 
    Reviewed By: Katherine Radeka NPDP 

    Setili, Amanda. The Agility Advantage
    Reviewed By: Teresa Jurgens-Kowal, NPDP

    Shenhar, Aaron and Dov Dvir. Reinventing Project Management: The Diamond Approach to Successful Growth and Innovation 
    Reviewed By: Gerald Mulenburg PMP

    Shenkar, Oded. The Chinese Century
    Reviewed By: Preston G. Smith 

    Simon, Hermann Frank F. Bilstein, and Frank Luby. Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets 
    Reviewed By: George Castellion

    Simpson, Dorian. The Savvy Corporate Innovator: Key Strategies to Get Your Big Idea Funded in 30 Days.
    Reviewed By: Teresa Jurgens-Kowal, NPDP

    Sloane, Paul. The Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team, 2nd ed. 
    Reviewed By: Carla L. Kuesten

    Slowinski, Gene, and Matthew W. Sagal. The Strongest Link: Forging a Profitable and Enduring Corporate Alliance 
    Reviewed By: Preston G. Smith CMC

    Smith, Preston G. Flexible Product Development: Building Agility for Changing Markets 
    Reviewed By: Beebe Nelson NPDP 

    Stull, Craig, Phil Myers, and David Meerman Scott. Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs 
    Reviewed By: Vanessa Ratten

    Suen, Wilma W. Non-cooperation: The Dark Side of Strategic Alliances 
    Reviewed By: Mehmet Berk Talay and Mark J. Deck 

    Sull, Donald N. Made in China: What Western Managers Can Learn from Trailblazing Chinese Entrepreneurs 
    Reviewed By: Carla L. Kuesten 

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    Tenant Snyder, Nancy and Deborah L. Duarte. Unleashing Innovation: How Whirlpool Transformed an Industry 
    Reviewed By: Deborah L. Duarte

    Terwiesch, Christian and Karl Ulrich. Innovation Tournaments: Creating and Selecting Exceptional Opportunities 
    Reviewed By: Paulo Figueiredo

    Thakor, Anjan and Faculty Members of the Olin Business School at Washington University in St. Louis, Missouri. Innovation and Growth: What Do We Know?
    Reviewed By: Adam Gardner

    Thaler, Richard H. and Cass R. Sunstein. How We Decide by Jonah Lehrer and Nudge: Improving Decisions about Health, Wealth, and Happiness 
    Reviewed By: Preston G. Smith

    Thota, Hamsa and Zunaira Munir. Key Concepts in Innovation
    Reviewed By: Donovan Ray Hardenbrook NPDP

    Tidd, Joe and Frank M. Hull (eds.). Service Innovation: Organizational Responses to TEchnological Opportunities & Market Imperatives.
    Reviewed By: John C. Crawford

    Thamhain, Hans J. Management of Technology: Managing Effectively in Technology-Intensive Organizations 
    Reviewed By: Steve Guerin 

    Thomke, Stefan H. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
    Reviewed By: Preston G. Smith, CMC

    Torr, Gordon. Managing Creative People: Lessons in Leadership for the Ideas Economy 
    Reviewed By: George Kingston 

    Triantis, John ENavigating Strategic Decisions: The Power of Sound Analysis and Forecasting.
    Reviewed By: Teresa Jurgens-Kowal, NPDP

    Tushman, Michael L. and Philip Anderson (ed). Managing Strategic Innovation and Change: A Collection of Readings
    Reviewed By: Robert R. Rothberg

    Tybout, Alice M. and Tim Calkins (eds.). Kellogg on Branding: By the Marketing Faculty of the Kellogg School of Management 
    Reviewed By: George Castellion 

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    U

    Ulwick, Anthony W. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services 
    Reviewed By: Jeffrey S. Pinegar NPDP 

    Utterback, James, Bengt Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, and Roberto Verganti. Design-Inspired Innovation 
    Reviewed By: Laurence P. Feldman

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    V

    VanGundy, Arthur B. Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs 
    Reviewed By: Greg Githens

    van Wulfen, Gijs. Creating Innovative Products and Services: The FORTH Innovation Method. Reviewed by: Stephane Bardin

    Verganti, Roberto. The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean 
    Reviewed By: George Castellion 

    Vogel, Craig M., Jonathan Cagan, and Peter Boatwright. The Design of Things to Come: How Ordinary People Create Extraordinary Products 
    Reviewed By: M. Billur Akdeniz

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    W

    Ward, Allen C. Lean Product and Process Development.
    Reviewed By: Donald Reinertsen 

    Walker, Russell. Winning with Risk Management.
    Reviewed By: Teresa Jurgens-Kowal, NPDP

    Weinstein, Art. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
    Reviewed By:  Ruediger Klein NPDP

    Weisbord, Marvin and Sandra Janoff. Future Search: Getting the Whole System in the Room for Vision, Commitment, and Action 
    Reviewed By: Ruedigr Klein

    Wong, Zachary. Human Factors in Project Management.
    Reviewed By: George Kingston 

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    Y

    Denise Lee Yohn. What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Reviewed by: Stephanie Richards.

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    Z

    Zaltman, Gerald. How Customers Think: Essential Insights in the Mind of the Market 
    Reviewed By: Preston G. Smith CMC

    Zaltman, Gerald and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers 
    Reviewed By: Beebe Nelson

    Zeng, Ming and Peter J. Williamson. Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition 
    Reviewed By: Preston G. Smith 

    Zook, Chris. Beyond the Core: Expand Your Market Without Abandoning Your Roots
    Reviewed By: Preston G. Smith CMC 

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