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    Read Reviews on the Latest Product Development BooksPDMA-Book-Reviews

    Interested in buying a product development book, but not sure if it's worth the money? Read the most current book reviews below, or click on the links below to see archived book reviews, searchable by author, book title or reviewer.

     

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    Collective Genius: The Art and Practice of Leading Innovation

     By: Joshua Cohen

    Written by Linda Hill, Greg Brandeau, Emily Truelove, and Kent Linebeck.

     Is your organization both willing and able to innovate? If not, or if you’re still getting there, “Collective Genius” will help catalyze your efforts. From the start, “Collective Genius” warns us that the ability to innovate quickly and effectively, again and again, is perhaps the only enduring competitive advantage. Read more.

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    What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

     By: Stephanie Richards

    Written by Denise Lee Yohn, “What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest” identifies seven principles of building a brand that are interdependent on one another, resulting in a holistic approach to building a business as a brand. Read more.
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    The Agility Advantage

     By: Amanda Setili

    Today, customers will change brands and products based on the newest feature sets and rapidly evolving social trends. A company cannot follow a stagnant strategy that fails to adapt to erupting market needs and widespread technological volatility. To survive against clever global competitors, a company must quickly identify and act on new opportunities. Read more.

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    No One Understands You and What to Do About It

    By: Heidi Grant Halvorson

    I like to think of myself as smart, funny, not too ugly, and the kind of person who gets things done. But what if I discovered that most of my colleagues find me dull, dim, and just plain ugly? Would it matter to me professionally? As a product manager who relies on people across the organization to get my work done, the answer is a clear yes. This is the kind of problem Heidi Grant Halvorson helps us understand and fix in her book “No One Understands You and What to Do About It”. Read more.

     
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    The Savvy Corporate Innovator: Key Strategies to Get Your Big Idea Funded in 30 Days

    By: Dorian Simpson

    Dorian Simpson’s new book, The Savvy Corporate Innovator is targeted to the well-known challenge of gaining funding for a new idea.  While start-ups and entrepreneurs follow their passions with inventions, the corporate environment is far more structured and focused on operational stabilityThe Savvy Corporate Innovator offers tips and tools for a technical expert to move his/her idea from conception through initial funding. Read more.

    Business Model Innovation

    Business Model Innovation: Concepts, Analysis, and Cases

    By: Allan Afuah

    As anyone who works in innovation knows, the world is changing rapidly.  Not only is technology advancing at a faster pace than ever, global markets are opening and shifting at a breakneck pace as well.  Keeping up with existing customers is a challenge yet companies must also be innovating to sustain growth in this new paradigm.  Beyond product and service innovation, business model innovation can secure a firm’s place in a rapidly changing global marketplace. Read more

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    Navigating Strategic Decisions:  The Power of Sound Analysis and Forecasting

    By: John E. Triantis  

    Working in new product development (NPD), we are faced with decisions and trade-offs on a daily basis. 
    Moreover, we are challenged to ensure that product features, target markets, and technologies align with overall business and strategic objectives. Projects are advanced based not only on technical merits but also sales, revenue, and profit forecasts. Read more.

    The Savvy Corporate Innovator: Key Strategies to Get Your Big Idea Funded in 30 Days

    By  Dorian Simpson

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    Dorian Simpson’s new book, The Savvy Corporate Innovator is targeted to the well-known challenge of gaining funding for a new idea.  While start-ups and entrepreneurs follow their passions with inventions, the corporate environment is far more structured and focused on operational stabilityThe Savvy Corporate Innovator offers tips and tools for a technical expert to move his/her idea from conception through initial funding. Read more.


    Submit a Book Review

    PDMA is interested in high-caliber product development book reviews. We welcome submissions up to 1,000 words (including a short biography of the reviewer to include with the submission). If you have questions about writing a book review or have a submission for consideration, please email Teresa Jurgens-Kowal, PhD, PDMA’s book review editor.

     

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