About the Boston Chapter
Welcome to the Boston Chapter of the PDMA. Our focus is on managing organizational and innovation processes for consistently producing a successful pipeline of new products and services. Our chapter is community-based and we welcome all professionals in the Greater Boston area to take part in our activities.
Tuesday, October 4, 2016
Getting Product Portfolio Management Right
Join the PDMA Boston Chapter for a presentation by author, speaker, and leading expert on complexity Andrei Perumal. Perumal will describe the new challenges facing product development in the Age of Complexity, and implications for competing in this age.
About Andrei Perumal's Presentation
Ever rising levels of complexity have changed the game for product development and management. As product lifecycles continue to decrease, and in many cases development times increase, organizations are finding themselves under extraordinary pressure. Making matters more difficult, many common approaches to product development and portfolio management, by not being fit for the realities of today’s world, exacerbate this situation. The result: growth in product portfolios has not only added tremendous unintended costs to organizations, but has made them less able to serve their customers, less responsive to the market, and overall, less profitable and competitive. Product development today must anchor on focus, simplicity, and speed, avoiding the unintended costs of complexity, missed market opportunities, and growth without profitability. Andrei will present new insights and approaches to help you see the hidden costs of complexity and focus, streamline, and align your product development efforts.
Speaker: Andrei Perumal, Managing Director and Co-Founder, Wilson Perumal & Company
Microsoft New England R&D Center (NERD Center), 1 Memorial Drive, Cambridge, MA 02142
About Andrei Perumal, Managing Partner and Co-Founder, Wilson Perumal & Company
Andrei works with CEOs, executive teams, and government leaders to help them solve challenging problems with a focus on integrating strategy, operations, and organization. In addition to his business strategy and operations experience, he has worked in chemical, nuclear, and aerospace engineering roles.
Mr. Perumal began his consulting career with Bain & Company and later was part of the leadership team at George Group Consulting. He also served as an officer in the US Navy, worked in industry as an engineer with the private rocket venture Beal Aerospace Technologies, and as director of strategic operations for Beal Bank.
He is co-author of the book Waging War on Complexity Costs and the upcoming book Growth in the Age of Complexity. Andrei has a BS in Aeronautical and Astronautical Engineering from the Massachusetts Institute of Technology and is a graduate of the U.S. Navy’s Nuclear Power Program.
Upcoming Event: Details to Be Posted Soon
Join us on November 1st, 2016 for a series of round table discussions focusing on: What’s Working in New Product Development
Introduction of Topic by Professor Gavin Finn, Professor of the Practice, Entrepreneurial Marketing; Engineering Management; New Product Development
President & CEO of Kaon Interactive, Inc.
Location: Gordon Institute, Tufts University, Medford, MA
Thursday, June 9th, 2016
Pizza and Beer: A Dynamic Duo!
Hosted by Bay State Milling at their fantastic outdoor facility, attendees enjoyed fresh oven-baked pizza paired with craft beer. Attendees learned first-hand how two local companies are breathing new life into maturing industries while creating value through use of an age-old technology - fermentation!
Colleen Zammer, Director of Product Marketing at Bay State Milling gave a brief history of her company - a family owned business over 100 years old. Nick Ahrens, Product Applications Culinologist at Bay State Milling addressed the need for consistency in the product development process. Matt DeLuca, Head Brewer at Castle Island Brewery emphasized the importance of taking data points during the brewing process when developing a new brand.
All 3 speakers displayed a passion that translated into success for their respective companies and products.
Wednesday, March 30th, 2016
Design & Thinking: Documentary Film Screening and Round Table Discussion
Boston PDMA held a showing of the "Design and Thinking" documentary by Mu-Ming Tsai, followed by roundtable discussions. The event took place at Northeastern University and we were pleased to welcome executives from leading companies in the Greater Boston market along with many students. It was very exciting to connect such a diverse group of innovators! Discussions were lively, insightful, and incuded related topics such as:
Tuesday, November 17th, 2015
Innovation in Packing: How Leading Edge Companies are Changing the Way We Consume
Moderarated by Nora Gildea, VP of Marketing, MIDIOR Consulting, this event highlighted that what surrounds a product is often just as important to success as the product itself. The Greater Boston PDMA hosted a panel with speakers from companies that are changing the way products are delivered and consumed. The discussion touched on a range of topics:
Panel for the evening included:
Thursday, October 22nd, 2015
Innovation in Scientific Instrumentation
Moderated by Daryl Belock, VP of Innovation and R&D Collaboration at Thermo Fisher Scientific, this panel discussion explored perspectives on Product Development in a the very specialized market of Scientific Instrumentation. Experts from local Scientific Instrumentation companies will discussed how they drive innovation and customer engagement to bring the most value to their products. Other topics explored by the panel included how to identify and engage a pilot or lighthouse customer, setting and achieving audacious goals by incorporating customer feedback and uncovering non-product related value propositions.
Wednesday, September 23rd, 2015
The Business, Science and Art of the User Experience
This presentation explored why user experience is one of the hottest topics in product & service design and how product developers are meeting the rapidly changing requirements for UX design in delivering new products and services. Based on his nearly three decades of experience in the tech sector, Professor Bill Gribbons, founder of the User Experience Center at Bentley University, spoke about the behaviors and science underlying a successful user experience and how such understanding provides the foundation for an informed product design practice. The presentation highlighted case examples of successful, and not so successful, user experience design initiatives..
Wednesday April 8, 2015
Zipcar: Disruptive Innovation Today and In The Future
Brian Harrington, Executive Vice President & CMO at Zipcar was the speaker for PDMA Greater Boston’s April event. Today, Zipcar has grown to over 900,000 members, 800 employees, is expanding globally and less than two years after it’s IPO in 2011, was acquired by the Avis Budget Group. In a highly interactive session at Northeastern University, Harrington explained that, at its core, Zipcar thinks of itself as a technology company that happens to own 10,000 cars. Today, as in 2000 when Zipcar was first founded, its mission is to enable simple and responsible urban living. Harrington’s presentation highlighted recent changes in the competitive landscape for Zipcar and plans for continued innovation to meet the challenge.
Thursday, February 26th, 2015
Creativity: It’s Not Just About the Front End of Innovation
The Boston Chapter of PDMA kicked off 2015 with a presentation about deliberate creativity by innovation and creative problem solving consultant, Courtney Zwart at the Microsoft NERD Center in Cambridge. Creativity, the production of novel ideas that serve a purpose, is the starting point for innovation and an essential input for growth in our companies and in our economy at large. But creativity also has application well beyond the front end of innovation and can be deliberately invoked to assist with challenges and opportunities presented at all stages of new product development. The presentation highlighted the factors that enhance creativity, how creativity can support business goals and what good management practices are required to translate creativity into innovation for commercial outcomes.
Tuesday, December 2nd, 2014
Innovation Case Study: The Creation of the Next Generation in Retail Checkout by AOA Xinetics and Kroger
Case Study: AOA Xinetics/Kroger Co. Development of the Advantage Checkout System
The Greater Boston’s Chapter December event at the Microsoft NERD Center had Cameron Dryden from AOA Xinetics, a division of Northern Grumman, speaking about the challenges of developing the Advantage Checkout system in collaboration with Kroger and his philosophy for innovation.
Over the years Cameron has led many new product development teams that have come up with innovative products, many of them incorporating the 15 plus patents he holds. Cameron believes there are three paths to innovation - Contradiction, Connection, and Creative Desperation - which come from Gary Klein’s 2013 book, “"Seeing What Other’s Don’t".
During the presentation he outlined his own proven principles for actually implementing the process of innovation. Cameron’s four guiding principles are:
Overall, Cameron’s message for success was twofold: believe in yourself and break down challenges into achievable goals.
Tuesday, November 6th, 2014, Boston, MA
Innovation and New Products in the Food & Beverage Industry
Sponsored by the MIT Sloan Alumni Association of Boston
Tuesday, August 5th, 2014, Tewksbury MA
Thermo Fisher Scientific Site Tour and Product Demo
Tuesday, May 20, 2014, Capitol Theatre, Arlington MA
"Design and Thinking" Film and Panel Discussion in Partnership with DMI
Saturday, May 17, 2014, Sydney’s Grill, Cambridge MA
Wednesday, April 9, 2014, Microsoft New England R&D Center, Cambridge MA
Wednesday, February 12, 2014, Thermo Fisher Scientific, Waltham MA
Monday, December 2, 2013, Microsoft New England R&D Center, Cambridge MA
Thursday, June 13, 2013, Thermo Fisher Scientific, Waltham MA
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