Harnessing the Power of Serial Innovators

    How Individuals Create and Deliver Breakthrough Innovations in Mature Firms


    Raymond L. Price -- College of Engineering at the University of Illinois at Urbana-Champaign

    For past 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm.  Dr. Price’s new book, co-written with new product development experts, Abbie Griffin and Bruce A. Vojak , finds that although this approach may be helpful in producing incremental product innovation, it is not conducive to creating really big, breakthrough innovations.

    Dr. Price will present the results of their pioneering study, in which they discover Serial Innovators are organizational powerhouses who solve problems and substantially contribute to the financial value to their firms.  Creating a distinction between the Serial Innovator and a Serial Inventor, or a Serial Entrepreneur, is just the first step.  Serial Innovators are a rare breed and we need to understand their nature and how to manage them for corporate success.  Dr. Price will layout how they are able to develop novel products, to solve real consumer problems ranging from salt-free seasonings to improved electronics at companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble.

    About the Speaker

    Raymond L. Price holds the William H. Severns Chair of Human Behavior in the College of Engineering at the University of Illinois at Urbana-Champaign and is the Co-Director of the Illinois Foundry for Innovation in Engineering Education. He has held management positions at Allergan, Boeing, and Hewlett-Packard. Price is co-author of The HP Phenomenon: Innovation and Business Transformation.


    Agenda (October 11, 2012):

    5:30 PM to 7:00 PM - Student run tours of Segal Design Institute

    6:00 PM to 7:00 PM - Networking and Refreshments

    7:00 PM to 7:15 PM – Announcements /Introduction

    7:15 PM to 9:00 PM - Featured Speaker with Q&A



    Early-Bird/Pre-Registration/Door registration by October 7th/10th/11th

      PDMA Members - $25/$30/$35

      Non-Members - $35/$40/$45

    Discount Codes:

       Student -- 50% non-member rate only

       Unemployed -- 60% member or non-member rate

       Faculty -- $10 off member or non-member rate

       Affiliate Membership organizations, use discount codes provided

       Northwestern Students please use NWNstudent

    Paid registrations by October 5 are entered into our

    raffle for tuition at PDMA's Innovation Conf.  Oct 20 - 24, in Orlando, FL (a $3,100 value)


    Registration Link

    Seats are limited -- register early- don’t miss this event!



     Segal Design Center, McCormick School of Engineering, Northwestern University

     2133 Sheridan Road G302, Evanston, IL 60208  |  Phone: (847) 491-3069  

     Google Maps Link:  http://goo.gl/maps/oyMkp


    Our Gold Level Sponsors:

     mem_logo.jpg             mpdlogo.jpg


    For more details or to become a sponsor, please contact Steve Jambor at Chicagochapter@pdma.org, or at (773) two six three 9962


    Copyright © 2018 PDMA - Product Development and Management Association. All Rights Reserved

    PDMA 1000 Westgate Drive, #252 St. Paul, MN 55114 USA   |   Phone: 651-290-6280   |   Fax: 651-290-2266

    Contact PDMA   |   Legal Policies & Agreements