For past 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. Dr. Price’s new book, co-written with new product development experts, Abbie Griffin and Bruce A. Vojak , finds that although this approach may be helpful in producing incremental product innovation, it is not conducive to creating really big, breakthrough innovations.
Dr. Price will present the results of their pioneering study, in which they discover Serial Innovators are organizational powerhouses who solve problems and substantially contribute to the financial value to their firms. Creating a distinction between the Serial Innovator and a Serial Inventor, or a Serial Entrepreneur, is just the first step. Serial Innovators are a rare breed and we need to understand their nature and how to manage them for corporate success. Dr. Price will layout how they are able to develop novel products, to solve real consumer problems ranging from salt-free seasonings to improved electronics at companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble.
About the Speaker
Raymond L. Price holds the William H. Severns Chair of Human Behavior in the College of Engineering at the University of Illinois at Urbana-Champaign and is the Co-Director of the Illinois Foundry for Innovation in Engineering Education. He has held management positions at Allergan, Boeing, and Hewlett-Packard. Price is co-author of The HP Phenomenon: Innovation and Business Transformation.
Agenda (October 11, 2012):
5:30 PM to 7:00 PM - Student run tours of Segal Design Institute
6:00 PM to 7:00 PM - Networking and Refreshments
7:00 PM to 7:15 PM – Announcements /Introduction
7:15 PM to 9:00 PM - Featured Speaker with Q&A
Early-Bird/Pre-Registration/Door registration by October 7th/10th/11th
PDMA Members - $25/$30/$35
Non-Members - $35/$40/$45
Student -- 50% non-member rate only
Unemployed -- 60% member or non-member rate
Faculty -- $10 off member or non-member rate
Affiliate Membership organizations, use discount codes provided
Northwestern Students please use NWNstudent
Paid registrations by October 5 are entered into our
raffle for tuition at PDMA's Innovation Conf. Oct 20 - 24, in Orlando, FL (a $3,100 value)
Seats are limited -- register early- don’t miss this event!
Segal Design Center, McCormick School of Engineering, Northwestern University
2133 Sheridan Road G302, Evanston, IL 60208 | Phone: (847) 491-3069
Google Maps Link: http://goo.gl/maps/oyMkp
Our Gold Level Sponsors:
For more details or to become a sponsor, please contact Steve Jambor at Chicagochapter@pdma.org, or at (773) two six three 9962