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    2012 Webcasts Recordings

    Webcast Executive Series: Bringing Agility to Business Development
    Webcast Executive Series: Bringing Agility to Business Development

    Presenter: Somik Raha
    Company: SmartOrg

    How could you quickly and systematically discover, prioritize and clearly communicate the business case upstream to secure the R&D funding that your team needs, and downstream to inform development priorities? What if you had a process that promotes discovery and truthful communication, and brings people across different functions together to deliver breakthrough innovation?

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Executive Series: Managing Innovation from Ideation to a Scalable Business
    Webcast Executive Series: Managing Innovation from Ideation to a Scalable Business

    Presenter: David Matheson
    Company: SmartOrg
    Original presentation date: August 16, 2012

    For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business leaders been disappointed with ideation? Why have many companies failed to realize the promise of innovation? SmartOrg’s David Matheson will provide answers to these and other questions and introduce a business model for selecting, developing and successfully exploiting innovative business opportunities.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: 10 Ways to Screw Up Your VOC
    Webcast Recording: 10 Ways to Screw Up Your VOC

    Presenter: Gerry Katz
    Company: Applied Marketing Science Inc.

    Voice of the Customer projects are no walk in the park. Even the most seasoned product innovation and development professionals can find themselves stumbling in the realm of VOC. This webcast, 10 Ways to Screw Up Your VOC, sponsored by Applied Marketing Science, will tackle these roadblocks head-on.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Beyond Stage-Gate - A modified approach to the development of products in an ...
    Webcast Recording: Beyond Stage-Gate - A modified approach to the development of products in an ...

    Presenter: Jose A. Briones

    Product innovation has been described as the way out of today’s difficult business environment.  However, the rate of success of development projects, in particular white space or disruptive innovation projects remains too low. This webcast will discuss the different types of development projects based on degree of uncertainty and the creation of different project tracks.  Projects are managed using different tool sets based on the best fit between information available and decision making needs.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Design Thinking - the "what" and "why"
    Webcast Recording: Design Thinking - the "what" and "why"

    Presenters: Stefanie Norvaisas, Ami Verhalen
    Company: Design Concepts, Inc.

    Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality.  The series explores design thinking as a strategic direction as well as a practical approach to extracting and leveraging value from product development teams.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Design Thinking - the how
    Webcast Recording: Design Thinking - the how

    Presenters: Stefanie Norvaisas, Ami Verhalen
    Company: Design Concepts, Inc.

    Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality.  The series explores design thinking as a strategic direction as well as a practical approach to extracting and leveraging value from product development teams.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Designing Digital Customer Habits That Stoke Your Business
    Webcast Recording: Designing Digital Customer Habits That Stoke Your Business

    Presenter: Adrian C. Ott
    Company: Exponential Edge Inc.

    Psychologists have found that people spend about half (45%) of their day in routine and habitual behavior. Consider how busy people habitually check Facebook and spend hours addicted to video games yet claim, “I have no time!”  We know that the brain is a powerful habit engine; digital methods embedded into products and services enables habit formation on steroids.  Attend this webcast and learn successful strategies and techniques that leaders in Silicon Valley tech companies and beyond have discovered that turn customer distraction into traction for their business.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Developing successful products - What practices really matter for project success
    Webcast Recording: Developing successful products - What practices really matter for project success

    Presenters: Chris Musso, Jim Williams, Eric Rebentisch
    Company: Center on Knowledge Translation for Technology Transfer

    Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do three things better than less-successful peers: They create a clear sense of project goals early on, they nurture a strong project culture in their workplace, and they maintain close contact with customers throughout a project’s duration.  This webcast will take a closer look at findings from primary research conducted jointly by McKinsey & Co. and MIT involving over 60 companies, 500 employees, and experience from practitioners across industries to hone in on what really matters.

    Member Price: $0.00

    Non-Member Price $99.00

    Webcast Recording: Driving Innovation in Your Portfolio
    Webcast Recording: Driving Innovation in Your Portfolio

    This Webcast will be a review of the highlights and profound findings in the all-day Lab held at the PDMA PIM 2012 Conference in Orlando, Florida on Monday, October 22nd.  (Portfolio Management: Driving Innovation in Your Portfolio)

    •     Making Oysters Work (90 min)
    •     Improving Your Portfolio Innovation Horsepower (45 min)
    •     Myths and Reality in Generating Results From Innovation (90 min)
    •     Balancing Short- vs. Long-Term Projects (45 min)

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Embracing Social Media as a Tool in our Product Development Toolbox
    Webcast Recording: Embracing Social Media as a Tool in our Product Development Toolbox

    Presenters: Amy Dubin, Ian Rosenberger
    Companies: Campos Inc., Strategic Images

    We know the tools we use to communicate with our customers are fundamentally changing. New mediums are invaluable; not just for keeping up with our professional networks and driving new business, but for creating community, conversation and trust in the marketplace and building relationships with consumers. What opportunity will the emerging new media hold for product development? In this on-demand webcast, we will cover:

    • New media ROI and How these mediums can be as much about driving the bottom line as they are about brand building. 
    • Where and how tried and true traditional marketing strategies still fit into this new universe.  
    • What the ultimate new media product development strategy might look like for a company like yours in a city like Pittsburgh, why it’s absolutely necessary to budget for social media next year, and how to sell it to your CEO so that you get  the tools you need to keep your company competitive.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Five Keys to New Product Success: What Big Brands Know
    Webcast Recording: Five Keys to New Product Success: What Big Brands Know

    Presenter: Gerry O'Brion
    Company: What Big Brands Know
    Origianl presentation date: September 27, 2012

    Grow your business like the big guys, using the same strategies they use.  Big brands do a few things well and do them consistently over time.  Gerry O'Brion has worked on several billion dollar brands, and has translated that experience into strategies any business can use.  His presentation will help you develop an action plan to make your business stronger now and over the long term. 

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Growing Green Products
    Webcast Recording: Growing Green Products

    Presenters: Christina Mondor, Aurora Sherrard, Georgia Berner, William Deuschle
    Company: PDMA Carolinas Chapter

    How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of people, process and place. This Innovation Forum topic will pose a systematic and design-informed approach to green product development. We will not ask simply what materials or what actions might be successful but provide a stem/design view of the issue so that viewers can discover possible solutions that apply to their particular situations.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: How NPD Professionals succeed in today's job market
    Webcast Recording: How NPD Professionals succeed in today's job market

    Presenters: Kathy Morrissey, Mike Napier
    Company: NPD Recruiting,  Principal at NPD Recruiting

    Curious about the 2011 NPD job market?  Want to know what employers are looking for in NPD professionals? Wondering how social media has changed the playing field? Add this on-demand webcast to your cart today! You will learn:
    • The current state of the NPD job market and how it compares to 2010
    • How employers search for candidates
    • How NPD professionals search for jobs, what works and the role of social media

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: How to Buy Market Research: Becoming a Smarter Client
    Webcast Recording: How to Buy Market Research:  Becoming a Smarter Client

    Presenter: Gerry Katz
    Company: Applied Marketing Science, Inc.

    Much has been written about how to be a good consultant – what pleases clients and what annoys them.  In this highly informative and entertaining on-demand webcast, long-time market researcher Katz turns the tables!  You’ll learn about all the things that clients do that drive consultants crazy and actually hurt the quality of the end product they receive.  Listen in to learn how to become a smarter purchaser of market research and other kinds of new product development consulting services.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: HP Strategic and Economic Value Analysis Drives Innovation
    Webcast Recording: HP Strategic and Economic Value Analysis Drives Innovation

    Presenters: Rich Duncombe, David Matheson
    Companies: Hewlett-Packard, SmartOrg

    Rich Duncombe, Innovation Catalyst, and his colleagues at Hewlett-Packard have developed a value driven process for evaluating innovative new products and businesses. He describes valuation by cross-functional teams of 30 new business opportunities, launching 15 new businesses of which 70% involved disruptive innovation.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Integrating User Interface Design into the New Product Development Process
    Webcast Recording: Integrating User Interface Design into the New Product Development Process

    Presenters: Rob Tannen, Mathieu Turpault
    Company: Bressler Group

    Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve process to leverage product opportunities through fully integrated graphic user interfaces?

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Intellectual Property Basics for Researchers and Inventors
    Webcast Recording: Intellectual Property Basics for Researchers and Inventors

    Presenter: James A. Leahy
    Company: Center on Knowledge Translation for Technology Transfer

    This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP); Intellectual Property Module and Chronological Guide for Inventors.  The webcast highlights some important IP topics within these resources, such as Patents, Copyrights, Trademarks and Trade Secrets.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Lessons Learned from Outstanding Corporate Innovators
    Webcast Recording: Lessons Learned from Outstanding Corporate Innovators

    Presenters: Sally E. Kay, Doug Boike, Stan Jankowski, Thomas Hustad
    Company: PDMA

    This webcast will provide a review of the common practices and processes which have contributed to the success of the companies acknowledged by the 23rd OCI Award, the only innovation award which recognizes sustained quantifiable innovation success.  Specific examples of how the winners have implemented these practices within their companies will be shared.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Mouse Trap Principle … Prescription for Market Success?
    Webcast Recording: Mouse Trap Principle … Prescription for Market Success?

    Presenter: Charles J. Brez
    Company: INPRO Services LLC

    “Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will drive market demand and lead to business success. But if this principle is true, why is it that only about 10% of better “mouse traps” succeed?

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Navigating the Perilous Waters of New Product Development: Invest or not?
    Webcast Recording: Navigating the Perilous Waters of New Product Development: Invest or not?

    Presenter: Don Cresswell
    Company: SmartOrg

    Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections.  In this on-demand webcast, we will follow a team as it seeks support for a radical innovation: a solar teapot. The team draws on the tools of value-based analytics to go beyond spreadsheets and PowerPoint to make their case to management; they lose the first round, but return to gain the green light to proceed.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Principles of Strategic Portfolio Management
    Webcast Recording: Principles of Strategic Portfolio Management

    Presenter: David Matheson
    Company: SmartOrg

    It is challenging to make strategic decisions about your portfolio such as prioritizing projects, culling out those unlikely to pay off, focusing resources, and determining investment levels.  Organizations face with significant uncertainty, conflicting objectives and difficult-to-compare proposals. This on-demand webcast will cover principles of strategic portfolio management, developed for Stanford’s Strategic Decision and Risk Management program, summarize what it takes to create a portfolio that wins...

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Responding to Global Innovation Challenges
    Webcast Recording: Responding to Global Innovation Challenges

    Presenters: Rob Shelton, Vivek Singhal
    Company: PRTM

    The Global Innovation Challenges on-demand webcast will begin to explore the key issues and challenges that companies have faced with global innovation.  The one-hour session will be built around discussion of the following questions:

    • What are the key strategic elements of a successful global innovation network?
    • How do you construct the best operational model for the global network?
    • How do you orchestrate R&D and innovate the network?
    • What are the stages of maturity a company goes through in establishing global innovation? 
    • What are examples of best practices? 

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Seven Phase Standard Product LifeCycle
    Webcast Recording: Seven Phase Standard Product LifeCycle

    Presenter: Brian Lawley
    Company: 280 Group
    Original presentation date: August 30, 2012

    Every product goes through  the seven phase product management lifecycle, a standard created by the Association of International Product Management & Marketing, whether or not the company realizes and acknowledges it. Join PDMA in this webcast as 280 Group's Brian Lawley explains the seven phase product management lifecycle, and the key questions and decisions that must be taken into account for every phase. By understanding and utilizing this process companies can build far better products that are more profitable.

    Price: $0.00

    Webcast Recording: Success with Market Driven Product Development
    Webcast Recording: Success with Market Driven Product Development

    Presenters: Collin Williams, Brad Griffis
    Company: IBM

    To get products to market faster or to meet aggressive product development schedules, many companies shorten the product planning process by jumping straight into the development of future products or enhancements. However, companies should not build products simply because they have the capability to do so. They must begin by discovering and understanding the user problems that they are trying to solve. Gain a better understand on how adopting a market driven product development approach can help shorten time to market and improve alignment of product capabilities to user requirements. The recording will give you access to real-world product development best practices on your own schedule: watch it WHERE you want and WHEN you want.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: Tapping the Wisdom of Crowds to Predict the Future - Prediction Markets..
    Webcast Recording: Tapping the Wisdom of Crowds to Predict the Future - Prediction Markets..

    Presenter: Jared Heyman
    Company: Infosurv

    For years, prediction markets have harnessed "the wisdom of crowds" to predict a variety of real-world outcomes with great accuracy, from movie box office receipts to election winners. Now the world's leading brands are tapping their predictive power for market research purposes, such as testing new product, marketing or packaging concepts. In this webcast, learn how these "virtual stock markets" can predict concept success at a fraction of the cost and many times the speed of a survey, while also improving respondent engagement and benchmarking capabilities.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: The Back End of Innovation
    Webcast Recording: The Back End of Innovation

    For more than two decades, most of our time, attention, and research about New Product Development has been focused on the so-called Fuzzy Front End – discovery, Voice of the Customer, ideation, concept development, etc. Important? Absolutely! But what about the later stages of NPD, the activities found in what our Body of Knowledge labels as the Commercialization phase? Unfortunately, this has become the new stepchild of NPD. In this highly informative webinar, product development guru Gerry Katz will attempt to define and expound upon The Back End of Innovation. In Katz’s view, these activities are just as critical as those in the Front End, and may present just as many opportunities for innovation.

    Member Price: $0.00

    Non-Member Price: $99.00

    Webcast Recording: What's New in Brainstorming and Ideation
    Webcast Recording: What's New in Brainstorming and Ideation

    Presenter: Gerry Katz
    Company: Applied Marketing Science, Inc.

    Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area.

    Member Price: $0.00

    Non-Member Price: $99.00


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