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    Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innov
    Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innov

    Companies: PDMA, PLM Associates, MarketingProfs
    Year: 2009

    In today’s tough economic climate, understanding customer engagement is more important that ever, because it has a powerful impact on customer loyalty, retention, growth, and profitability. This research report will help you understand how companies are engaging their customers in the new product development process and using innovation to improve global competitiveness. We surveyed marketers and product developers from over 400 companies around the world to learn how they use customer involvement in new product development. Our findings show that customers are being integrated into the new product development process, but there’s ample opportunity for greater involvement.

    Our Customer-Centric Innovation research report will help you:
    • Understand the role of customers in product development
    • Focus on the “Voice of the Customer” when developing new products • Use radical innovation to strategize and succeed

    Member Price: $0.00
    Non-member Price: $279.00

    The following items are free for Student and Academic Members of PDMA

    PDMA/JPIM Reference Bookshelf
    PDMA/JPIM Reference Bookshelf

    Vol.1

    This publication is the first in a series that will highlight selected articles from The Journal of Product Innovation Management in a way that makes them more accessible. The publication features the most frequently downloaded articles of 2012. Condensed to the author's abstract and conclusions, the purpose of the compilation is to provide quick take-aways from leading research, whithout having to wade through the research.

    In this publication:

    • The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?
      Marion K. Poetz and Martin Schreier. JPIM 2012;29(2):245–256
    • Bottom of the Pyramid as a Source of Breakthrough Innovations
      C. K. Prahalad. JPIM 2012;29(1):6–12
    • An Examination of New Product Development Best Practice
      Kenneth B. Kahn, Gloria Barczak, John Nicholas, Ann Ledwith, and Helen Perks. JPIM 2012;29(2):180–192
    • Perspective: Ranking of the World’s Top Innovation Management Scholars and Universities
      Pianpian Yang and Lei Tao. JPIM 2012;29(2):319–331
    • Perspective: The Stage-Gates Idea-to-Launch Process—Update, What’s New, and NexGen Systems
      Robert G. Cooper. JPIM 2008;25(3):213–232
    • Resource Dedication and New Product Performance: A Resource-Based View
      David H. Henard and M. Ann McFadyen. JPIM 2012;29(2):193–204
    • Success Factors in New Ventures: A Meta-analysis
      Michael Song, Ksenia Podoynitsyna, Hans van der Bij, and Johannes I. M. Halman. JPIM 2008;25(1):7–27
    • Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type
      Stanley F. Slater and Jakki J. Mohr. JPIM 2006;23(1):26–33
    • A Critical Look at Technological Innovation Typology and Innovativeness Terminology: A Literature Review
      Rosanna Garcia and Roger Calantone. JPIM 2002;19(2):110–132
    • Disruptive Technology Reconsidered: A Critique and Research Agenda
      Erwin Danneels. JPIM 2004;21(4):246–258

    Member Price: $0.00
    Non-Member Price: $25.00

    PDMA Foundation's 2012 Comparative Performance Assessment Study (CPAS)
    PDMA Foundation's 2012 Comparative Performance Assessment Study (CPAS)

    Company: PDMA Foundation
    Year: 2012

    The key findings from the PDMA Foundation "Best Practices" research on New Product Development are available in this report.  This report contains over 50 graphs and tables summarizing data taken from over 400 different companies.

    Member Student Price: $0.00
    Member Academic Price: $0.00
    Member Professional Price: $199.00
    Non-member Price: $1990.00

    Drivers of NPD Success: The 1997 PDMA Report
    Drivers of NPD Success: The 1997 PDMA Report

    Authors: David Olson, Stephen Markham, Albert L. Page, Paul Belliveau, Abbie Griffin, Edward McDonough III
    Company: PDMA
    Year:1997

    This booklet reports on PDMA research on industry best practices in product development. It contains information about current NPD trends and practices against which you can compare your own firm, to diagnose strengths and weaknesses. This could then allow you to determine which actions your firm can take to further improve product development.

    TABLE OF CONTENTS
    General Product Development Trends
    Practices Differentiating the "Best" from the "Rest"
    Differences Between Manufactured Goods and Service Developers
    Differences Between Consumer and Business-to-Business Firms
    Differences by High-tech vs. Low-tech Firms
    Differences by Size of Firm
    Appendices COVERS TOPICS SUCH AS:
    Trends in Reducing Cycle Time
    Number of Ideas Needed to Generate One Successful Product
    Trends in Success Rates
    Use of Stage-Gate™, multi-functional teams, co-location, rewards
    Use of NPD tools, e.g., voice of the customer, customer site visits, beta testing
    Use of engineering tools, e.g., rapid prototyping, computer-aided engineering and design, etc

    Member Student Price: $0.00
    Member Academic Price: $0.00
    Member Professional Price: $15.00
    Non-member Price: $20.00

    PDMA Foundation's 2004 Comparative Performance Assessment Study (CPAS)
    PDMA Foundation's 2004 Comparative Performance Assessment Study (CPAS)

    Author: Marjorie Adams
    Company: PDMA Foundation
    Year: 2004

    The key findings from the PDMA Foundation "Best Practices" research on New Product Development are available in this report.  This report contains over 50 graphs and tables summarizing data taken from over 400 different companies.

    Member Student Price: $0.00
    Member Academic Price: $0.00
    Member Professional Price: $79.00
    Non-member Price: $99.00


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