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    2017 Webcast Recordings

    Webcast: So Who is The Customer?
    Webcast: So Who is The Customer?

    During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development.

    At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the customer?” It always sounds trivial, but it rarely is. 

    During this webcast, you will learn new ways to think about who you will need to talk to in order to fully understand customer needs to create a framework to design a formal sample for market research.

    This webcast is for those that need to understand the problems of dealing with complex value chains where there are multiple 'customers' who need to be satisfied. Gerry will explore how to cover 'all the bases.' 

    Member Rate: Free
    Non-Member Rate: $25.00

    2016 Webcast Recordings 

    Webcast: Collecting Product Input Through a Well-Managed Customer Advisory Board Program
    Webcast: Collecting Product Input Through a Well-Managed Customer Advisory Board Program

    Collecting Product Input Through a Well-Managed Customer Advisory Board Program is led by Eyal Danon, founder of Ignite Advisory Group, and Gavin Nathan, founder of customeradvisoryboard.org.

    This webcast is intended for individuals that are members of the C-suite and involved with Operations.

    Join this insightful and educational webinar to learn the essential elements in creating and managing a world-class CAB program, including:

    • Company and members benefits of a well-managed CAB program
    • Key challenges in designing and running a CAB
    • Creating an impactful CAB program

     Goals of this webcast include:

    •  Understand how CABs can be used to effectively gather customer input into product development roadmaps
    • Learn various methods to collect and prioritize customer desired product features and functions
    • Learn best practices for turning collected input into a robust action plan

    Member Rate: Free

    Non-Member Rate: $25.00

    Webcast: Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works
    Webcast: Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works

    Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works is led by Dan Adams, founder of The Advanced Innovation & Marketing (AIM) Institute

    During this 60-minute webcast, you will explore the fundamentals of B2B divergent (qualitative) and convergent (quantitative) interviews. The outline for this webcast includes:

    • Why B2B product development should be different than B2C
    • Moving from Innovation Maturity Level 1 to 3 (overcoming major B2B innovation problems)
    • Exploring divergent and convergent B2B customer interviews
    • New research results on interview effectiveness (regarding improved customer insight and reaction)

    Webcast: 5 Key Lessons for Successful Portfolio Management
    Webcast: 5 Key Lessons for Successful Portfolio Management

    Getting to the right portfolio is critical for growth and cost management. Reshaping your portfolio to one that will inspire customers, make money for the business and spur further growth is crucial. In this session, Stephen Wilson, managing partner and co-founder of Wilson Perumal & Company, will discuss five key lessons from the front lines, based on his organization’s experience supporting companies with portfolio optimization efforts and research on best practices.

    Your time is precious, so why spend it viewing this webcast? In addition to hearing about the five key lessons to portfolio optimization, the webcast will:

    • Ensure you are familiar with the six key facets of portfolio optimization.
    • Give you an introduction to a powerful alternative to Activity-Based Costing: Square-Root Costing, which is a faster more dynamic approach to quantifying complexity costs and understanding true profitability.
    • Teach you how to overcome a key barrier to portfolio optimization—concern over the impact to revenues—by leveraging “substitutability” to cut complexity while keeping revenues.
    • Provide knowledge about the many benefits of portfolio optimization, both from a growth and profitability perspective.

    Presenter Stephen Wilson is the managing partner and co-founder of Wilson Perumal & Company. He works with senior leadership teams in corporations and private equity groups, advising them on critical strategy and operations issue. Stephen has written extensively on the topics of growth strategy, cost-competitiveness, organizational development and, in particular, on the issue of competing in today’s complex world.  He is the co-author of “Waging War on Complexity Costs” (McGraw-Hill, 2009). His latest book, “Growth in the Age of Complexity,” will be published in 2016.

    2015 Webcast Recordings 

    Webcast: 5 Ways to Build Your Customer into the Front End of Innovation
    Webcast: 5 Ways to Build Your Customer into the Front End of Innovation

    Incorporating customer input into innovation doesn’t have to be painful – in fact, it can be incredibly rewarding. Customer knowledge and empathy are the essence of the design thinking and lean startup models. Join us to find out about a step-by-step system of tools and activities you can use WITH your customers at the front end of innovation to make sure that you’re developing products that meet real needs.

    Customer insights are more than just a great basis for innovation. Those same insights can help you communicate and get support for your new product ideas. This session will help you prepare for validated idea generation for innovation with a solid system and plan that will increase your likelihood of success. 

    This webcast will be relevant to individuals who are charged with ideating and developing new products, particularly those in smaller teams with fewer resources. This will also be relevant to their immediate team members, including those in marketing research/insights functions.

    Presenters Include:

    Darin Eich, Ph.D. is the author of Innovation Step-by-Step: How to Create & Develop Ideas for your Challenge, an expert Innovation Trainer, facilitator, keynote speaker & the founder of InnovationLearning.org.

    Jane Boutelle is a marketing leader with deep experience in software product management and in marketing technology and products and services.  She is a strong communicator and strategist. She is the CMO and co-founder of Digsite, a qualitative research platform for creating “virtual focus groups” to get in-depth customer input. 

    Agile Strategies Part 1 Webcast: Avoiding Innovation Execution Pitfalls
    Agile Strategies Part 1 Webcast: Avoiding Innovation Execution Pitfalls

    Large companies are not start-ups and never will be! They are designed and operate differently. To innovate effectively, large companies can’t simply replicate start-up principles. Rather, they must adapt start-up principles in ways that are smart and tailored to their organization.

    During two webcasts, Irene will share a practical, unified framework that any company can apply to build a more efficient, agile and impactful innovation system - and one that works with your structure and specific innovation objectives. Informed by her first-hand experience delivering innovations (both failures and successes) within leading global corporations, Irene will share a foundation to “move the needle” toward the execution success.

    Part 1 - Avoiding Innovation Execution Pitfalls – will include:

    • How your company’s definition of “new”  affects what capabilities you need
    • Advice on how to avoid execution pitfalls
    • Practical methods to assess  what capabilities need to be installed/adapted/rebuilt
    • Framework that attendees can apply to their efforts

    Agile Strategies Part 2 Webcast: Building Your Efficient and Effective Innovation System
    Agile Strategies Part 2 Webcast: Building Your Efficient and Effective Innovation System

    Large companies are not start-ups and never will be! They are designed and operate differently. To innovate effectively, large companies can’t simply replicate start-up principles. Rather, they must adapt start-up principles in ways that are smart and tailored to their organization.

    During two webcasts, Irene will share a practical, unified framework that any company can apply to build a more efficient, agile and impactful innovation system - and one that works with your structure and specific innovation objectives. Informed by her first-hand experience delivering innovations (both failures and successes) within leading global corporations, Irene will share a foundation to “move the needle” toward the execution success.

    Part 2 – Building your Efficient and Effective Innovation System – will include:

    • How a system-based approach to innovation can help any company become successful with innovation delivery
    • Generating and scaling ideas effectively
    • Developing capability to deal with uncertainty and manage risk
    • Bridging the credibility gap with stakeholders to sustain investment in high-risk programs when competing for scarce resources
    • Incorporating five success principles into a coherent system that works with your organizational structure and innovation objectives

     

     

    2014 Webcast Recordings

    Webcast Recording: Speed Innovations to Market with Less Waste and Risk
    Webcast Recording: Speed Innovations to Market with Less Waste and Risk

    Presenter: John Farnbach, Principal
    Company: Silver Streak Partners

    In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted effort in your most innovative development projects, it may be time to pivot in your thinking about process.
    John addresses problems that create risk and delays that hobble developers’ agility to respond quickly in a fast-changing market such as changing customer requirements force design rework and technical discoveries redefine the opportunity.

    Member Price: $25.00
    Non-member Price: $99.00

    Webcast Recording: How To Succeed at Strategic Innovation
    Webcast Recording: How To Succeed at Strategic Innovation

    Larry Schmitt, co-founder and President of The Inovo Group, shares lessons learned from over a dozen years from hundreds of innovation projects. This webcast is for individuals who want the next big thing in the future while maintaining operational excellence in the present. The video expands ideas from other innovation leaders such as Clayton Christensen (The Innovator's Dilemma) and Geoffrey Moore (Crossing the Chasm).
    Topics that Larry will discuss include:

    • Strategic Innovation Canvas
    • Strategic Innovation
    • Company Culture

    The webcast is designed for individuals that who are trying to move the needle, including business leaders and individuals involved in technical, marketing, or commercial aspects of bringing an innovation to market.

    Member Price: $25.00
    Non-member Price: $99.00

    Webcast Recording: Breakthrough Innovation and Growth
    Webcast Recording: Breakthrough Innovation and Growth

    How are companies using innovation to drive growth in spite of accelerating, disruptive change? During this webcast, Kevin Schwartz, a co-lead of PwC's Innovation management consulting practice, will share insights based on PwC's extensive industry survey of innovation practices released in late 2013.

    Questions that will be addressed during this webcast:

    -How do we know where to start for our company?
    -How do we drive change and overcome cultural inertia?
    -How do we measure success in radical and new business model innovation?

    Kevin shares his perspective on the characteristics of successful innovation at the corporate level and emerging new models of innovation, including new business models, solutions, services, and products.

    Member Price: $0
    Non-member Price: $99.00

    Webcast Recording: Hybrid R&D - The Path to Breakthrough Innovation
    Webcast Recording: Hybrid R&D - The Path to Breakthrough Innovation

    Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is designed for individuals that are in organizations that are characterized by:
    • An idea-to-launch process that is so refined, that breakthrough innovation ideas may not be advanced
    • Typically, all available funding is committed to core products
    • Breakthrough products are required to enable abundant growth in the future

    Topics that Mark will discuss include how to restructure a traditional R&D group to include the role of commercial managers and  why a robust Stage Zero is critical to filter and promote breakthrough ideas. Walk away from this webcast with important action items:
    • Construct an organizational chart for a Hybrid R&D group
    • Sketch a process model that will guide Hybrid R&D activities
    • Set Key Performance Indicators (KPI’s) for the new organization

    Member Price: $25.00
    Non-member Price: $99.00


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