PDMA Foundation 

    Why choose the NPD Best Practices Survey? 

    The 2011 NPD Best Practices Survey is the fourth generation of a longitudinal, peer reviewed project. Since 1990, the PDMA Research Foundation has captured new product development best practices from more than 1,000 business units. It is the longest running and most in-depth survey of its kind. In addition, the report delivers an excellent mix of quantitative and qualitative data.

    What's in it For You? 

    Companies will improve their new product development performance in two ways. First, the actual survey process is a learning experience, providing you insight into where your company may make improvements. Secondly, the report delivers benchmarking data to allow you to identify where your performance gaps are and define improvement metrics. You can judge many characteristics of your process against top performing business units in your industry and against the best of the best in all industries.

    After completing the survey you will receive a free copy of the Survey Report and free attendance to a webcast that will reveal:

    • Practices used by the most successful firms.
    • New emerging practices that are key to continued success.
    • Performance differences among industries, firm sizes, technology bases and consumer vs. B2B.

    The survey is now closed and results will be available later this year.

    What our sponsors have to say? 

    “An important part of the on-site presentation was the comparison of our company’s data with those of peers in Fast Moving Consumer Goods and with Pharma/Biotech. We identified two key areas to begin work now for improved performance.”

    Uwe Koetter, Product Manager, GlaxoSmithKline

    "The on-site CPAS presentation was crucial to us in changing our new product process. With the CPAS performance comparisons we convinced people there are effective ways to decrease cycle times to get successful products to market faster.”

    Brian Heft, Director, R&D Process, Air Products & Chemicals, Inc.

    “For us, the outstanding benefit of the 2005 NPD Best Practices Study was seeing how much time we were spending tweaking the steps in the middle of our NPD process relative to the time we need to spend in the fuzzy front end.

    Marlis Humphrey - Director, Strategic Marketing, Harris Corporation

    Stephen Uban
    VP Research & Best Practices Director
    PDMA Research Foundation

    Professor Stephen Markham
    North Carolina State University


    PDMA Foundation's 2012 Comparative Performance Assessment Study (CPAS)

    The key findings from the most recent PDMA Foundation "Best Practices" research on New Product Development are available in this report.

    This report contains over 50 graphs and tables summarizing data taken from over 400 different companies.

    Visit the PDMA Store to purchase your copy of the study.

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