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    PDMA's annual Research Forum is the #1 academic conference on end-to-end new product development (NPD) and innovation. It is the only research forum focused solely on the intellectual exchange and cutting-edge research on all aspects in the fields of NPD and innovation. You will be joined by other scholars, practitioners, consultants, and serious innovators involved in innovation thought leadership.


    To view registration options and pricing information for the 2017 Research Forum, please visit our Annual Conference registration page


    New this year! Student members are eligible for a 25% registration discount to attend the Research Forum only. Please contact PDMA registration to receive the discount code. This offer is available through September 29. 


    The 2017 Research Forum takes place on Saturday, November 11 and Sunday, November 12, 2017. A tentative version of the Research Forum schedule is below.

    Saturday, November 11, 2017
    8:30 am - 9:00 am Welcome Remarks by the Research Forum Co-Chairs
    Regina McNally and Janell Townsend
    9:00 am - 10:20 am Breakout Sessions

    Track 1
    • Crowdfunding in an Open Innovation Environment: Financing Capital vs.Creating Customer Base for Small Business Ventures, by Mohammad Hossein Tajvarpour and Ashish Pujari
    • Crowdfunding Technological Innovations: Consumer Benefits as the First Impression, by Haisu Zhang and Weizhi Chen
    • Facilitating Open Innovation: IP Management Is Not Just for the Legal Department, by Anthony Williams
    • Rewards-based Crowdfunding for Product Innovation: Building Community, Gaining User insights, and Validating Value Propositions, by Gary Schirr

    Track 2

    • Co-Development Partnership Structures and New Product Success, by John Ettlie
    • Designing the Set of Buckets in an R&D Portfolio for Strategic Alignment, by Leonardo Santiago and Veronica Mariana Oliveira Soares
    • Exploring Co-Branded New Product Strategy in a B2B Context: Brand Fit, Product Fit, and Product Newness to Firm, by Dan Zhang and Hao Tang
    • Supplier Clusters and Innovation, by Rajani Ganesh Pillai and Vishal Bindroo
    10:20 am - 10:40 am Networking Break 
    10:40 am - 12:00 pm Breakout Sessions

    Track 1
    • 2016 Doctoral Dissertation Proposal Competition - Winning Proposal, by Amalesh Sharma
    • Affordable Value Innovations for Emerging Markets: Study in Indonesia, by Ardes Ardes, Pepey Riawati Kurnia and Bonifasius Gilang
    • Benefits of Bricolage and Ties in NPD at the Base of the Pyramid Market, by Hailu Getnet, Aron O’Cass, Hormoz Ahmadi and Vide Siahtiri
    • Cultural Distance and Its Impact on Cross-Country Innovation Diffusion: Insights from the Packaged Food Industry, by Verdiana Giannetti and Gaia Rubera

    Track 2

    • Annoyance and Anticipated Regret: Facilitator or Barrier to Digital Update Adoption? by Yazhen Xiao and Jelena Spanjol
    • Individual Development Performance After Being Acquired: Evidence for Social Capital Effect from Semiconductor Industry, by Fumiaki Nakamura and Koichi Nakagawa
    • Search Across Dual Landscapes: The Impact of Knowledge Transfer and Learning, by Josue Reynoso and M. V. Shyam Kumar
    • The Effect of Product Design and Creativity on New Product Adoption Behavior: The Moderating Role of Communication Processes, by Sungyun Park and Subin Im
    12:00 pm - 1:00 pm  Networking Lunch
    1:00 pm - 2:20 pm Breakout Sessions

    Track 1
    • Antecedents and Consequences of New Product Creativity from the Regional View, by Cheryl Nakata, Subin Im, Jae H. Pae, Hyun Jung Lee and Naoto Onzo
    • Commonalities in Classic Product Designs, by Jeffrey Durgee and Garo Agopian
    • Dynamic Capability, Marketing Capability and Operations Capability on Firm Performance: A Longitudinal Study, by Jifeng Mu
    • When Adaption Promotes Creativity: The Role of Task Constraints and Intuiting, by Helene Doms, Matthias Weiss and Martin Hoegl

    Special Session 1: Marketing Engineering

    • Teaching with Marketing Engineering - more information coming soon!
    • NPDP Certification Benefits for Faculty and Students - more information coming soon!
    2:20 pm - 2:35 pm Networking Break
    2:35 pm - 3:55 pm Breakout Sessions

    Track 1
    • Breaking Social Conformity Pressure through Functional Diversity: Individual Creativity of Strong-Tied NPD Team Members, by Gerrit Jochims and Achim Walter
    • Comparing Similarity of Patent Textual Data through the Application of Unsupervised Machine Learning, by Salvator C. Immordino and Michael J. Scott
    • How Team Organization of Design Patent Creators Affects Consumer Design Evaluation? An Empirical Analysis of Automobile Industry, by Sotaro Katsumata, Atsushi Akiike and Tohru Yoshioka-Kobayashi
    • The Effects of Team Diversity, Rewards, and Process on Creativity, by Felix Flores, Jing Chen, Binh Nguyen and Gary Frankwick

    Special Session 2: Resilience and Innovation

    • More information coming soon!
    3:55 pm - 4:10 pm  Networking Break
    4:10 pm - 5:30 pm Breakout Sessions

    Track 1
    • New Product Development Forecast Behavior, Accuracy and Career Concerns, by Maximilian Weiss
    • Pursuing B-Corp Certification: Implications on Firms' Entrepreneurial Orientation, by Rosanna Garcia, Jeffery M. Pollack and Timothy L. Michaelis
    • The Role of Seasoned Equity Offerings on Firm’s Strategic Emphasis, by Nithya Shankar and Juhi Bhardwaj
    • The Double-Edged Sword of Stakeholder Involvement in NPD: the Effects of Involvement and Capabilities on Financial and Operational Performance, by María Vaquero Martín, Sebastian Gurtner and Ronny Reinhardt

    Special Session 3: Experimental Design in NPD

    • More information coming soon!

    Special Session 4: CPAS

    • More information coming soon!
    5:30 pm - 7:30 pm  Reception, Poster Session, and Awards Ceremony

    Poster Presentations
    • An Examination of Innovation Idea Selection in Large Organizations, by Troy Montgomery and Donald Addison
    • Client Dependence and Vendor Innovation: The Moderating Role of Organizational Culture, by Shanthi Gopalakrishnan and Haisu Zhang
    • Establishing a Breakthrough Innovation Capability: The Case of SE Denmark, by Garo Agopian and Gina O'Connor
    • First Movers versus Followers in B-Corporations, by Patrick Reynolds, Victor Perotti and John Ettlie
    • Fuzzy Front-End Integration: Roles and Mechanisms, by Lilian Schreiner and Paulo Tromboni Nascimento
    • Legitimacy by Design: The Case of the Emerging Cannabis Industry, by Sarah Wilner, Aimee Dinnin Huff and Ashlee Humphreys
    • Mastery versus Performance Climate: The Two Faces of Collaboration for Innovation Project Success, by Marjolein Caniels and Neeltje van Loon
    • New Product Development: The Role of Best Practices and SOAR in Predicting New Product Success, by Emil Jon Schnellbacher
    • Organizational Ambiguity Tolerance in an Innovation Project, by Manabu Miyao, Takahiro Endo and Lois Peters
    • Sequential Ambidexterity in Practice: A Longitudinal Study on Shifts from Exploration to Exploitation and Vice Versa, by Matthias de Visser, Dries Faems, Klaasjan Visscher and Petra de Weerd-Nederhof
    • Shedding Light on the Mechanism of Product Design Elements and the Antecedent Factors in Product Development, by Hitoshi Iwashita, Daisuke Ishida, Susumu Ohira, Taku Togawa and Naoto Onzo
    • Subjective Evaluation of Technologies: The Case of the Japanese Animation Industry, by Takeyasu Ichikohji
    • What Motivates Consumers to Buy Environment-friendly Product Innovations? by Marjolein Caniels and Waheed Bhatti
    Sunday, November 12, 2017
    9:00 am - 10:20 am Breakout Sessions

    Track 1
    • Competitive Positioning as a Predictive Factor of Explorative and Exploitative Technological Acquisitions: Evidence from the Semiconductor Industry, by Koichi Nakagawa and Masao Nakaya
    • Doing More with Less: Assessing Customer Interest and Willingness-to-Pay in Early Stage New Product Development, by Bob Rayner, Jeff Dietrich, Caitlin Shea, David Keen, Brian Mantel and Lawrence Manuel
    • Opportunity Recognition in Emerging Industries: The Influence of Market and Technology Trajectories on Product Strategy, by Josue Reynoso, Kenneth L. Simons and Gina Colarelli O'Connor
    • Senseshaping: How Product Managers Act as Agents of Innovation in the New Product Development Process, by Varun Nagaraj

    Special Session 5: Maker Labs

    • More information coming soon!
    10:20 am - 10:40 am Networking Break
    10:40 am - 12:00 pm Breakout Sessions

    Track 1
    • Challenges in Eco-innovation Co-creation Processes: Lessons from a Maritime Innovation Network, by Rosanna Garcia, Karin Wigger and Roberto Rivas Hermann
    • Innovation Among IT Managers, by Smitha Nair and Kishore Pillai
    • Servitization Strategies and the Conflict with the Business Model: the Case of Global Equipment Producers, by Thomas Frandsen, Per Stjernqvist and Christer Karlsson
    • The Relationship between Variety and New Product Development in Multi-Partner Alliances: The Moderating Effect of Power Asymmetry, by Tamara Oukes, Aard Groen, Peter Geurts and Ariane von Raesfeld

    Special Session 6: University-Industry Collaboration

    • More information coming soon!
    12:00 pm - 1:00 pm Lunch and Closing Remarks
    1:00 pm - 2:30 pm Bridge Session

    More information coming soon!

    Please visit our 2017 Annual Conference schedule to see an overview of events taking place at the annual conference from Sunday, November 12 through Wednesday, November 15.


    Please contact the 2017 Research Forum Co-Chairs (Gina McNally and Janell Townsend) or PDMA Headquarters at

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