PDMA Research Forum

    PDMA’s Annual Research Forum is the premier conference for discourse on new product development (NPD) and innovation research. It is an important forum for intellectual exchange and state-of-the-art research on all aspects of NPD and innovation.

    For researchers, it is a stimulating international milieu for developing research partnerships and interacting with other academics and with managers. For managers, the forum provides an opportunity to learn of the latest research, reflect on their own practice, and engage with innovation thought-leaders.


    To view pricing information and register for the Research Forum, please click here.


    Click here to visit the 2016 Annual Conference website.

    Saturday, October 15                                                   
    8:00 am - 8:45 am
    Registration and Networking Breakfast
    8:45 am - 9:00 am Welcome Remarks by Research Forum Co-Chairs 
    Anna Cui, Ruby Lee and Neeraj Bharadwaj
    9:00 am - 10:00 am Keynote Presentation: Low Cost Innovation in and for the Interconnected World
    Sebastian Gurtner, Jelena Spanjol, and Rajan Varadarajan 
    10:00 am - 10:30 am Networking Break
    10:30 am - 12:00 pm  Breakout Sessions

    A1: Innovation Strategy: Learning and Culture

    • Discovering the Role of Learning Inertia in the Firm's New Product Development Process, By Yinghong Susan Wei
    • Organizational Learning in Differentiated Structures: The Characteristics of Radical Innovation Hubs, By Josue Reynoso, Gina Colarelli O'Connor, Byungchul Choi, Judy Ma and T. Ravichandran
    • Strategic Orientation and New Product Performance: An Expanded View, By Anja Schulze and Janell Townsend

    A2: Customer Response and New Product Adoption

    • The Evaluation of Smart Technologies: A Typology of Delivering Value in UK Food Retailing, By Amir Homayounfard, Paul Trott and Christopher Simms
    • Would You Like to Update Now? Dimensionality and Consumer Perceptions of Upgrade Innovation, By Yazhen Xiao and Jelena Spanjol
    • Balancing Product Design Innovativeness and Consumer Innovativeness for New Product Launch Success, By Obaid Pervaiz Gill, Tania Bucic and Liem Viet Ngo
    • Impact of Pattern of Incremental New Product Improvements on Customer Response, By K. Sivakumar and Cong Feng
    12:00 pm - 1:30 pm Networking Lunch
    1:30 pm - 3:00 pm Breakout Sessions

    B1: 2015 PDMA Dissertation Proposal Competition Session

    • Measuring the Positive Halo and Negative Cannibalization Effects of New Product Introductions in High-Tech Markets, By BJ Allen (Advisor: Suman Basuroy), University of Texas San Antonio
    • The Journey and the Reward: A Longitudinal Study of Value Generation during Self-Designing, By Franziska Metz (Advisors: Nikolaus Franke & Page Moreau), Vienna University of Economics and Business
    • Exploring Crowd Evaluations of Crowdsourced Ideas, By Tom Grad (Advisor: Christopher Lettl), Vienna University of Economics and Business

    B2: Innovation Strategy: Teams, Organizations and Performance

    • Towards Development of an Innovation Measurement Model: A Comparative Analysis Approach, By Anahita Baregheh
    • Crisis Management in New Product Development: A Tale of Two Stories, By Yassir Samra, Haisu Zhang, Gary S. Lynn and Richard R. Reilly
    • Innovation Teams’ Performance Despite (or Because of) Team Stressors, By Stefan Razinskas, Matthias Weiss and Martin Hoegl
    3:00 pm - 3:30 pm  Networking Break
    3:30 pm - 5:00 pm  Breakout Sessions

    C1: Design and Creativity

    • Design Innovativeness: Concept And Effect on Performance, By Svetlana Khimina and Gaia Rubera
    • Gender Based Design of New Products: What Matters More Biological Gender or Gender Identity?, By Kristina Haberstroh, Ulrich Orth and Minu Kumar
    • Design vs. Creativity: An Examination of Team Influences and New Product Outcomes, By Subin Im, Charles Noble and Annette Tower
    • Examining the Role of Cultural Diversity in New Product Development Creativity: Does Geographical Dispersion Matter?, By Felix Flores and Gary Frankwick

    C2: NPD Process and Success

    • How VOC Maturity Relates to Innovation Success, By Abbie Griffin and John Mitchell
    • The Fuzzy Front End: How Intelligence-Driven Innovation (IdI) Approaches Accelerate New Product Development (NPD) Success, By Craig Fleisher and David Blenkhorn
    • New Product Development (NPD) Tools: Mediation Effects of Internal Coordination Capability (ICC) and External Collaboration Capability (ECC) on Performance, By Debasish Mallick
    • Customer Orientation and Proactive Research Tools: A User-centered Approach to Service Innovation, By Gary Schirr and Albert Page
    5:30 pm - 7:00 pm  Reception, Poster Session and Awards Ceremony

    Poster Presentations

    • Reaching the Outliers: Breaking Barriers to Increase Entrepreneurship and Innovation Collaboration, By Charles Freeman and Eric Hill
    • Innovation Performance Effects of Alliance Portfolio Depth and Breadth for SMEs and Large firms: The Leveraging Role of Internal Knowledge Familiarity and Source, By Hadi Eslami, Ashish Pujari and Ruhai Wu
    • Locus of Innovation in Co-development Alliances with Large Firms: Roles of Alliance Governance and SMEs’ Internal Knowledge, By Hadi Eslami, Ashish Pujari and Ruhai Wu
    • A Comparative Study of Post–Purchase Evaluation of User-Designed and Company-Designed Products: An Exploratory Study, By Lagnajita Chatterjee and Jelena Spanjol
    • Internet of Things Rapid Product Prototyping, By Hai Ho
    • Crowdfunding as a Prediction Market for New Products, By Mohammad Hossein Tajvarpour and Ashish Pujari

    Sunday, October 16
    7:30 am - 8:30 am Networking Breakfast
    8:30 am - 10:00 am Breakout Sessions

    D1: Meet the Editors

    • Gloria Barczak, Editor-in-Chief, Journal of Product Innovation Management
    • K. Sivakumar, Associate Editor, Journal of Business Research
    • Mark Peterson, Editor, Journal of Macromarketing

    D2: Open Innovation

    • Monitoring in the IOT Age: Revamping Suppliers' Contracts in Multi-component Systems Industries, By Saeed Shekari and Sourav Ray
    • An Examination of Innovation Idea Decision Making in Large Organizations, By Troy Montgomery
    • Crowdfunding Innovation: It's Not about the Money, By Michael Stanko and David Henard
    10:00 am - 10:30 am Networking Break
    10:30 am - 12:00 pm

    E1: Innovation and the Sharing Economy: An Academic and Industry Perspective 

    • Innovating Omni-channel Distribution with Crowdsourced Logistics, By John Bell and Vince Castillo
    • An Intrinsic Motivation Perspective of Crowdfunding, By Haisu Zhang and Weizhi Chen
    • Branding in the Sharing Economy, By Tim J. Halloran, President of Brand Illumination and Author of "Romancing the Brand"

    E2: Innovation in International Markets

    • Product's Characteristics as Drivers of Trickle-Down and Reverse Innovation: Evidence from the Food Industry, By Verdiana Giannetti and Gaia Rubera
    • How to Reduce Cycle Time for Radical, More Innovative, and Incremental Innovation: A Cross-Cultural Study Between the West and the East, By Hyunjung Lee and Stephen Markham
    • R&D Strategy and Task Dispersion in Global Corporate Networks, By Christer Karlsson
    12:00 pm - 12:30 pm Networking Lunch
    12:30 pm - 1:30 pm Bridge Session between Research Forum and PDMA Annual Conference

    Innovation in Data-Rich Environments: For Both Academics and Practitioners

    • Cognitive Computing Drives Innovation and Scales Expertise, By Rashida Hodge (IBM Watson Client Delivery)
    • Towards Using Structured and Unstructured Data to Predict Innovation Success, By Neeraj Bharadwaj
    2:00 pm - 4:00 pm Innovation Tours
    5:30 pm - 6:30 pm KeynoteDoug Shipman
    Founder and Former Chief Executive Officer, National Center for Civil and Human Rights
    Chief Executive Officer
    , BrightHouse 
    6:30 pm - 7:15 pm       Annual Conference Opening Reception

    Schedule subject to change.

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