Letter from our Chair
Welcome to the Product Development and Management Association web site! Our community of innovators creates the wellspring for new knowledge for how to create new marketplace value. We live in more than 50 countries and work in enterprises ranging from global corporations to new Web 2.0 "start-ups" spanning across more than 17 industries.
The PDMA community is woven from a fabric of practicing professionals, academic researchers, professors and students and those service providers that support corporations with their innovation and product development expertise. We are passionate about extending the reach and impact of our leading-edge research and best practices by engaging you— and we do this through:
- Our organizational structures: Chapters, Affiliates and Special Interest Groups (SIG's)
- Professional development and networking opportunities within local events as well as our larger conferences and Corporate Learning Groups, and
- Other opportunities for you to learn individually via our Publications, Webcasts and New Product Development Professional Certification.
In our community, we have members who have joined to be successful with a new or ongoing innovation or product development or management assignment, and we have other members who have joined to support successful life-long careers. Since the application of principles, tools and processes for the practice and management of innovation are today being applied in every business area, increasingly we find that while someone may join to become more effective in a new job, they often remain for their professional lifetime!
If you are an innovator (or would like to meet some), attend one of Affiliate (country organization) or Chapter (city or local organization) programs in your area. PDMA conferences are a great place to cross paths with thought leaders such as Guy Kawasaki, Clayton Christensen and Jim Collins, and network in the process. Wondering what's next? Read one of our highly respected publications: The Journal of Product Innovation Management (JPIM) that highlights leading-edge research in innovation and product development, or Visions our more practical, application-oriented magazine.
If you are curious about what companies measure up as "Outstanding Corporate Innovators," PDMA has been methodically searching for and awarding the best of the best for more than 20 years. The list of winners for this highly-prized annual award is a Who's Who for cutting-edge innovation practices, including Apple, Corning, and FedEx, to name a few.
PDMA is a volunteer-inspired organization. We are eager to have individuals, teams and organizations join our family. We are very serious about "connecting innovators worldwide"! Please join and be a part of a community that lives and breathes innovation. I would like to hear from you on your PDMA experience and your ideas for how we can improve it. Please be in touch-you can reach me at firstname.lastname@example.org.
Christina Hepner Brodie
President and Chair of the Board
Product Development & Management Association
Connecting Innovators Worldwide