Issue: Vol.37 No.1
Year: 2013

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps the PDMA community informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

Feature Articles:
• DNA of Connected Innovators: Nurture Eight Characteristics to Spark Connected Innovation
• 10 Rules of Thumb for I.N.N.O.V.A.T.I.O.N. in Your Company
• A Framework for Understanding Emerging Consumer Needs
• Navigating the Conjoint Analysis Minefield
• Improving Product Development by Capturing Knowledge

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Issue: Vol.36 No.3
Year: 2012

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:

• Want to Jump-Start Your Product Development? Reverse Engineer Your Future Joe Tradii
• Lessons Learned from Outstanding Corporate Innovators Sally Kay, Doug Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah Mills, Barry Novotny, Albert Page and Bill Riggs
• Powering Next Gen Innovation Maureen Carlson
• The Back End of Innovation Gerry Katz

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Issue: Vol.36 No.2
Year: 2012

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• Aligning Product Portfolios with Strategic Plans Iain King
• Soft Skills for Open Innovation Success Gail Martino, John Bartolone
• Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms Dr. Abbie Griffin, Dr. Raymond L. Price, Dr. Bruce A. Vojak
• Deliberate Product Differentiation: Creating Unique Products and Valuable Intellectual Property Joshua L. cohen, Esq.
• A Fresh Look at R&D Decisions: Learning from the Best Jason Leboeuf, Marc Drucker

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Issue: Vol.36 No.1
Year: 2012

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation. Note: this is a digital format.

Feature Articles:
• Steve Jobs: A Product Developer’s Perspective Brad Barbera, NPDP
• The Missing Link in Innovative Research Anna Pettersson and August Vlak
• How Industry Leaders Find, Evaluate and Choose the Most Promising Open Innovation
Opportunities Jacquelin Cooper
• So What Did LEGO Do, Anyway? Visions Staff

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Issue: Vol.35 No.3
Year: 2011

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• COVER STORY: Innovation at LEGO: Rebuilding an Iconic Brand One Piece at a Time David Robertson, Ph.D.
• Assessing the State of Innovation David Matheson, Ph.D.
• Business Model Innovation is Fundamental to Success Jay F. Terwilliger
• Innovating by Design Dean T. Barker
• An Easier Way to Develop Product Requirements Brian Anderson, Kaleb Walton and Michael Hughes, Ph.D.
• Nine Myths about the Voice of the Customer Gerry Katz, NPDP
• Why Companies Aren’t Jumping on the ‘Agile’ Bandwagon John S. Farnbach
• From the Hospital to the Home: Innovations in Developing Medical Devices for Residential Use Aruna Shekar, Ph.D. and Andrew Salmon
• Product Development in Emerging Markets Gunjan Bagla
• The NPD Job Market: Improvement Despite Uncertainty Kathy Morrissey, NPDP and Mike Napier
• For OCI Award Winners, Innovation is in Their DNA Brad Barbera, NPDP
• Goods and Services Innovation: Key Findings from PDMA’s Comparative Practices Assessment Survey Stephen K. Markham and Thomas Hollmann

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Issue: Vol.35 No.2
Year: 2011

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• The Impact of Emerging Economies Vivek Singhal
• Commentary – The World is Round Gert Staal, NPDP
• Subsistence Marketplaces: From Impactful Research to Practical Innovation Kelly Weidner
• Achieving Market Success with Porcelain Hamsa Thota, Ph.D.,NPDP
• Rethinking the Product Development Funnel Gerry Katz, NPDP
• Co-Creation: A Big Idea with Major Implications Mark J. Deck
• Navigating the New Normal: How Companies Handle the Portfolio Management Question Carrie T. Nauyalis

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Issue: Vol.35 No.1
Year: 2011

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• Deliberate practice—Pursuing perfect product launch Mark Hart
• Avoiding the “Blame Game:” When launches fail, try a Product Failure Audit to identify the cause or causes Alexander Edsel
• Why innovation is so important to Kennametal’s growth Christina Reitano
• COVER STORY: How the top innovators keep winning Barry Jaruzelski and Kevin Dehoff

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Issue: Vol.34 No.4
Year: 2010

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• Domino’s Pizza reinvents itself: The story-behind-the-story of the new product launch Greg Githens
• “Innovation is in our genes:” How DSM transformed itself through innovation  Bob van Leen
• Is your ideation process broken? 10 symptoms of problems, and how to fix them Brian Glassman and John Sims
• Corporate R&D spending declined during 2009 downturn, according to Booz and Company 2010 Innovation 1000 study Barry Jaruzelski and Kevin Dehoff
• Avoid costly 11th-hour project dilemmas by preparing for change Preston G. Smith and John S. Farnbach

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Issue: Vol.34 No.3
Year: 2010

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• COVER STORY: How Dupont uses New Product Blueprinting at the Front End—and implemented a new e-learning model to teach it Dan Edgar and Dan Adams
• Study Results—A new framework to help firms select among competing technololgies Gerard J. Tellis and Ashish Sood
• What most companies don’t know about using low-cost intellectual asset strategies Cheryl Perkins and Jeff Lindsay
• Provo Craft develops a true NPD culture—How a small company succeeded at innovation Jim Colby

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Issue: Vol.34 No.2
Year: 2010

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• “Crowdsourcing” is used by Dutch Internet company 9292 to create a new travel application Gert H. Staal
• How the “Wisdom of Crowds” concept inspired Intel to improve its innovation transfer process through the Valley of Death Russ Martinelli and Chris Galluzzo

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Issue: Vol.34 No.1
Year: 2010

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• COVER STORY: Portfolio Pain Points: New study reveals that companies are suffering from a lack of streamlined product portfolio management processes Carrie T. Nauyalis and Maureen Carlson
• The story of Eli Lilly’s open innovation journey—how one company developed a mature model Kevin Schwartz and Bret Huff
• Trends in In-house IT departments—adopting commercial NPD practices Sharon Welden and Leland D. Shaeffer

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Issue: Vol.33 No.3
Year: 2009

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• U.S. Army Case History: Success of an “Agile” Approach in a Challenging Environment Portia Crowe and Robert Cloutier
• COVER STORY Forget Joe Six Pack—Get Your Own “Persona”! Tim Grabacki
• Six Catalysts Shaping the Future of Product Development Andy Hines, Josh Calder, and Don Abraham
• In Tough Times, “Hyper-Creatives” Provide Inventive Advantage Jerry W. Thomas
• Booz & Company “Innovation 1000” 2008 Barry Jaruzelski and Kevin Dehoff
• Do innovations really pay off? One way to find out is to measure “total returns on innovation” Ashish Sood and Gerard J. Tellis

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Non-member Price: $25.00

Issue: Vol.33 No.2
Year: 2009

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• A Toyota secret revealed: The Oobeya room Toshi Horikiri, Don Kieffer, Takashi Tanaka and Craig Flynn
• Notes from the IAPD: Companies explore the innovation workforce of the future Beebe Nelson
• An Innovation Center links Corporate America with the classroom Frederik Beuk
• The Gate Debate:…Why a knowledge-based process may be better Dantar Oosterwal
• Flexible product development for a turbulent world: Is “Agile” NPD the answer? Preston G. Smith and Katherine Radeka
• Visualizing your process from the customer’s perspective Tricia Sutton

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Non-member Price: $25.00

Issue: Vol.33 No.1
Year: 2009

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• COVER STORY: The story of Clorox Green Works™—in designing a winning green product experience Clorox cracks the code Sumi N. Cate, David Pilosof, Richard Tait, and Robin Karol
• Online Communities, Part II: Creating your own online community— how to avoid the pitfalls Claire-Juliette Beale
• Are you setting prices blindfolded? Julie Meehan, Anupam Narula

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Issue: Vol.32 No.3
Year: 2008

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• COVER STORY: What leading companies are doing to reinvent their NPD processes Robert G. Cooper
• Forging successful university-industry collaborations Beth Burnside and Lou Witkin
• Observations on implementing an innovation system—Q&A with Michael Botos of Cardinal Health Mary Drotar
• Interview with Geely Executive—What China-based Geely is doing in new product development to compete with global automakers Raja Irfan Sabir
•
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Issue: Vol.32 No.2
Year: 2008

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• The results unfold at General Mills: One food company’s foray into open innovation Peter Erickson
• COVER STORY: Why Six Sigma experts are wrong about product development—Here’s the proof Katherine Radeka
• Xerox Case Study: Using lean Six Sigma techniques to develop an environmentally friendly newsprint paper Maggie Ochs and Ed Crowley
• Beyond “phase gate”—Why not use a “tailored” solution? Lee Schaeffer and Michael Zirkle

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Issue: Vol.32 No.1
Year: 2008

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• Can we just stop calling it “Lean” Product Development? Eugene Kania
• COVER STORY: Ideation for product innovation: What are the best methods? Robert Cooper and Scott Edgett
• Four approaches for tapping the “global brain”—Achieving success in network-centric innovation Satish Nambisan and Mohanbir Sawhney
• How Philips is using the InnoHub in Singapore to generate breakthrough innovation Elke den Ouden, Darren Ee, and Nicky Goh
• AFFILIATE SPOTLIGHT: Affiliate for German-speaking countries holds 3rd Innovation Management Conference Dr. Peter Harland and Stefan Kohn
• Innovation goes Dutch Dr. Rob de Graaf

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Issue: Vol.31 No.3
Year: 2007

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• How NASA uses “Infusion Partnerships” Open Innovation helps NASA develop robotic technology Nona Minnifield Cheeks
• Managing failed ideas—Could this have been the next iPod®? Mukund Karanjikar
• Web-based “Open Networks” may help your company find the right innovation partners

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Issue: Vol.31 No.2
Year: 2007

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• What is “lean” about product development? Katherine Radeka and Tricia Sutton
• COVER STORY: Hyundai uses “Touch the Market” to create clarity in product concepts Heather Kluter and Doug Mottram
• From Open Innovation to Open Business Models: An interview with Chesbrough Henry Chesbrough interviewed by Michael Docherty
• Arizona Chapter conference focuses on sustainability Don Hardenbrook

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Issue: Vol.31 No.1
Year: 2007

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• What makes 2 Percenters so valuable K.T. Conner
• The story of one 2 Percenter: A Sad Tale George Castellion
• COVER STORY: Innovation at Xerox Stephen P. Hoover
• EXCLUSIVE: What the Booz Allen Hamilton Global Innovation 1000 report means to New Product Development
Professionals
• Booz Allen Hamilton report highlights Kevin Dehoff and Barry Jaruzelski
• Interview with Kevin Dehoff of Booz Allen Hamilton on outsourcing in high-tech Ed Crowley
• Product obsolescence: Removing parasites from the portfolio Leland Shaffer, Rafael Lopez, and Eric Rose
• Innovating beyond TRIZ: Weeding out the pipeline Mikhail Verbitsky and Pat Casey

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Issue: Vol.30 No.4
Year: 2006

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• COVER STORY—How Kimberly-Clark Corp. uses Open Innovation to enhance NPD success: Interview with Cheryl Perkins Patrick Clusman and Amy Achter
• Intellectual Property—Part II: Strategies for integrating a strong Intellectual Property (IP) review into New Product Development (NPD) processes Joshua L. Cohen
• How the right user interface can enhance success in the development of electronic devices Matt Barthelemy
• The “trend” before the storm: How to use trend analysis and foresight to improve New Product Development success rates Don Abraham and Andy Hines

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Non-member Price: $25.00

Issue: Vol.30 No.1
Year: 2006

Visions, the flagship magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

Feature Articles:
• How to make “open innovation” work in your company—Renewed interest in this concept Skip Davis
• High Tech Corner: How Konica Minolta innovates in a highly dispersed and complex environment Ed Crowley
• Scenario boards can be used to improve validation of early product and service concepts Matthew Jordan and Ed Geiselhart
• Financial Services: How Mellon Financial Services created an online liquidity management service Sharon Ghiloni
• PDMA 2005 International Conference attracts its largest audience ever to focus on innovation in global Product Development Phillip Clark
• COVER STORY Innovation at Nextel: Addressing unmet customer needs Greg Santoro and Ram Nair

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