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    2014 Webcast Recordings

    Webcast Recording: Value Creation, Value Added, and Other Clichés
    Webcast Recording: Value Creation, Value Added, and Other Clichés

    During this webcast, Gerry Katz will explore new ways to think about “value” that, hopefully, will broaden individuals' approach to finding and creating it.

    The terms “Value Creation”, “Value Added”, and “Customer Value” have been around for a long time as a general business goal and as a description of why customers choose certain products and services and are often willing to pay a premium for them.  Most people think of “value” as a financial term that is used primarily to drive pricing decisions.  But VOC advocates think that such a definition is putting the cart before the horse.  First we need to figure out what creates value in a given category.

    In this fast-paced webinar, product development guru Gerry Katz will offer a somewhat different definition of “value” and will discuss the role of VOC in creating value.  Finally, he’ll offer a host of examples where the “value” was found in unexpected places.

    Presentation Outline:

    1. The definition of “Value” and “Value Creation”
    2. The definition of Voice of the Customer and how to go about hearing / observing it
    3. The role of Voice of the Customer in creating value
    4. Examples of the many different ways in which value can be created, along with several real-world cases

    Learning Objectives:

    1. To describe various ways of thinking about “value”.
    2. To discuss how Voice of the Customer is used in the creation of value.
    3. To offer examples of the many different ways in which value can be created.

    Member Price: $0.00
    Non-member Price: $99.00

    Webcast Recording: Speed Innovations to Market with Less Waste and Risk
    Webcast Recording: Speed Innovations to Market with Less Waste and Risk

    Presenter: John Farnbach, Principal
    Company: Silver Streak Partners

    In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted effort in your most innovative development projects, it may be time to pivot in your thinking about process.
    John addresses problems that create risk and delays that hobble developers’ agility to respond quickly in a fast-changing market such as changing customer requirements force design rework and technical discoveries redefine the opportunity.

    Member Price: $25.00
    Non-member Price: $99.00

    Webcast Recording: How To Succeed at Strategic Innovation
    Webcast Recording: How To Succeed at Strategic Innovation

    Larry Schmitt, co-founder and President of The Inovo Group, shares lessons learned from over a dozen years from hundreds of innovation projects. This webcast is for individuals who want the next big thing in the future while maintaining operational excellence in the present. The video expands ideas from other innovation leaders such as Clayton Christensen (The Innovator's Dilemma) and Geoffrey Moore (Crossing the Chasm).
    Topics that Larry will discuss include:

    • Strategic Innovation Canvas
    • Strategic Innovation
    • Company Culture

    The webcast is designed for individuals that who are trying to move the needle, including business leaders and individuals involved in technical, marketing, or commercial aspects of bringing an innovation to market.

    Member Price: $25.00
    Non-member Price: $99.00

    Webcast Recording: Breakthrough Innovation and Growth
    Webcast Recording: Breakthrough Innovation and Growth

    How are companies using innovation to drive growth in spite of accelerating, disruptive change? During this webcast, Kevin Schwartz, a co-lead of PwC's Innovation management consulting practice, will share insights based on PwC's extensive industry survey of innovation practices released in late 2013.

    Questions that will be addressed during this webcast:

    -How do we know where to start for our company?
    -How do we drive change and overcome cultural inertia?
    -How do we measure success in radical and new business model innovation?

    Kevin shares his perspective on the characteristics of successful innovation at the corporate level and emerging new models of innovation, including new business models, solutions, services, and products.

    Member Price: $0
    Non-member Price: $99.00

    Webcast Recording: Hybrid R&D - The Path to Breakthrough Innovation
    Webcast Recording: Hybrid R&D - The Path to Breakthrough Innovation

    Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is designed for individuals that are in organizations that are characterized by:
    • An idea-to-launch process that is so refined, that breakthrough innovation ideas may not be advanced
    • Typically, all available funding is committed to core products
    • Breakthrough products are required to enable abundant growth in the future

    Topics that Mark will discuss include how to restructure a traditional R&D group to include the role of commercial managers and  why a robust Stage Zero is critical to filter and promote breakthrough ideas. Walk away from this webcast with important action items:
    • Construct an organizational chart for a Hybrid R&D group
    • Sketch a process model that will guide Hybrid R&D activities
    • Set Key Performance Indicators (KPI’s) for the new organization

    Member Price: $25.00
    Non-member Price: $99.00

     

    2013 Webcast Recordings

    Webcast Recording: Co-Creating Innovation Networks
    Webcast Recording: Co-Creating Innovation Networks

    Presenter: Doug Billings
    Company: PwC
    Orignal presentation date: September 20, 2012

    If you've been wondering how to start employing "Co-Creation" within your company's Innovation dynamics, it is helpful to have a starting point. In this webcast we will provide an overview of the concept of Co-Creation and focus on how to start by using Co-creation principles to build innovation networks/communities.

    Member Price: $25.00

    Non-Member Price: $99.00

    Webcast Recording: Hijacked Again! Three Trends in the Field of Voice of the Customer
    Webcast Recording: Hijacked Again! Three Trends in the Field of Voice of the Customer

    Presenters: Gerry Katz
    Company: Applied Marketing Science

    This highly informative and entertaining webinar, product development guru Gerry Katz will lay out three major trends in the field of VOC, whose advocates he dubs:  

    • “The Naysayers”
    • “The Stretchers”
    • “The Technovangelists”

    He’ll then discuss some of the plusses and minuses of these trends and what companies can do to take advantage of the benefits and avoid the pitfalls. Finally, Katz will challenge the conventional wisdom about one of today’s sacred cows: the role of Social Media in VOC.

    Member Price: $25.00
     

    Non-Member Price: $99.00

     

    Webcast Recording: How Lean Agile Changes the Product Manager's Job
    Webcast Recording: How Lean Agile Changes the Product Manager's Job

    At Assembla, they are doing things that are not in the textbooks... YET.

    The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes.  How do you adapt to these changes?  What new powers do product manager’s gain, and how can you use them effectively?
    We will discuss:

    • The basics of Lean Agile
    • How to release more frequently
    • Requirements gathering as a team sport
    • Delivering a great user experience with “Story Owners”
    • Real-time feedback: How to get it, how to use it
    • Feature switches: A technique for better testing and staged releases

    In this Webcast, you will learn:

    1. What is Lean Agile, and how it makes companies more competitive
    2. How Lean Agile processes change the product manager’s job
    3. How to recruit and manage “story owners” to ensure the delivery of features with high value to customers

    Member Price: $25.00

    Non-Member Price: $99.00

    Webcast Recording: Innovation Lab: Incubating Creativity
    Webcast Recording: Innovation Lab: Incubating Creativity

    Presenter: Christopher Wasden
    Company: PWC

    How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction. Innovation leaders understand how to create the structures, practices and processes to move good ideas through all phases of the innovation lifecycle by creating and operating innovation labs and incubators. A key to success in this part of the innovation operating model is to understand the type of innovation you seek (incremental, breakthrough, or radical) and structuring your innovation lab to realize its potential. This webcast will include strategies to help you move your backlog of opportunities to the forefront and towards potential competitive advantage.

    Member Price: $25.00

    Non-Member Price: $99.00

    Webcast Recording: Pathway to Success-How to Breakdown Barriers that Stand in the Way of Innovation
    Webcast Recording: Pathway to Success-How to Breakdown Barriers that Stand in the Way of Innovation

    Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive, but to grow. However, bridging the gap between new technology and product development can be a challenge. Sharing the results of our proprietary ITECS Innovation Survey with over 100 technology executives from Fortune 1000 companies, we’ll show how companies are successfully overcoming challenges and implementing new techniques to bring innovations to market faster and more successfully. It’s a great opportunity to learn best practices in Innovation and Open Innovation from those who have successfully pioneered the way.

    In this webcast, you will learn:

    1. Best practices from over 100 technology executives from Fortune 1000 companies that are delivering on innovation
    2. How the practice of Open Innovation can be implemented and increase the number of innovation projects at your company
    3. 7 common but major challenges to innovation initiatives and potential solutions to overcome them to keep moving forward

    Member Price: $25.00

    Non-Member Price: $99.00

    Webcast Recording: Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting
    Webcast Recording: Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting

    This webcast covers four awkward realities and 12 new rules that offer a great summary of topical points for Product Developers involved in Business-to-Business (B2B) organizations.  With the Webcast you'll receive a free interactive e-book “Reinventing VOC for B2B” to get a preview of the content. This webcast is appropriate for all titles and levels interested in Voice-of-the-Customer (VOC) and product innovation, from operations to the C-suite.

    Member Price: $25.00

    Non-Member Price: $99.00

    Webcast Recording: Learn Social Networking from IBM - How to Get the Biggest Payback
    Webcast Recording: Learn Social Networking from IBM - How to Get the Biggest Payback

    Presenters: Ed Brill 

    Company: IBM

    Can social networking help you build better products or be a better product manager? According to IBM executive and author Ed Brill, the answer is yes. In this webcast, Brill discusses “Opting In,” lessons in merging product management and social networking from IBM’s use and leadership over the last decade. You will learn how, where, when, and why to participate in online communities, what the payback will be, and how to justify the effort internally.

    Member Price: $25.00

    Non-Member Price: $99.00

     

    Webcast Recording: The Power of Embedded Predictive Analytics
    Webcast Recording: The Power of Embedded Predictive Analytics

    During this webcast, Jame Taylor will outline the value of predictive analytics and walk through the five steps you need to succeed, identifying key features you will need in a predictive analytic solution. Mark McNally will talk about some real-world customers and how the approach maps to their experience.

    You will learn:

    • How different kinds of predictions can empower your business
    • What types of decisions can be improved with predictive analytics
    • Core functionality required for a fully automated and collaborative predictive  analytics solution
    • Deployment considerations
    • Key factors in the “Build or Buy” decision for embedded predictive analytics capabilities

    Member Price: $25.00

    Non-Member Price: $99.00

    Webcast Recording:Learn How Innovation Can Be Transformed from a Random Event into a Reliable System
    Webcast Recording:Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

    This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering. Innovation Engineering transforms innovation from a random event into a reliable, scientific system for profitable growth. This system creates a culture of never-ending innovation within organizations that delivers increased innovation speed (up to 6x), decreased risk (30 to 80%) and increased success (250%+) on the fuzzy front end. Innovation Engineering was inspired by the breakthrough work on “quality” by Edward Deming.

    In this Webcast Recording you will learn:

    •  How to create a culture of “never-ending” innovation in your organization.
    •  How to increase speed and decrease risk in the front end of your innovation system
    •  About the leading edge technology capabilities and tools you need to accelerate your innovation efforts, including search tools to efficiently find productive academic articles, IP for sale, active IP, inventions, and more.

    Member Price: $25.00

    Non-Member Price: $99.00


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