Webcast Recording: 2010 PDMA Annual Global Conference on Product Innovation Management Recordings

Member Student Price: $70.00
Member Academic Price: $100.00
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Non-member Price: $250.00

Presenter: David Matheson
Company: SmartOrg
Original presentation date: August 16, 2012

For more than a decade, companies have focused on innovation. Hundreds of approaches to innovation have emerged, many with limited success. What has worked? What has not? Why have business leaders been disappointed with ideation? Why have many companies failed to realize the promise of innovation? SmartOrg’s David Matheson will provide answers to these and other questions and introduce a business model for selecting, developing and successfully exploiting innovative business opportunities.

Price: $0.00

Company: PDMA Carolinas Chapter

Access all sessions from the April 2010 Innovate Carolina PDMA Chapter Event - best practices in key areas of innovation management. Session titles are:

• How Innovation Works
• Launching a new product is like sailing into a storm; Michael Rubel, Michelin
• Consumer and User Insights Panel – The Good, The Bad, and The Ugly
• Innovation Strategies and Process: Organizing for Innovation Success
• Innovation and Intellectual Property: The Value of an Idea
• Innovation Leadership and Culture Introduction; David M Horth, Center for Creative Leadership.
• Innovation Leadership and Culture Panel – Enablers and Barriers
• Innovation: The Role of State Government; Al Delia, North Carolina Innovation Council

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Companies: Decision Analyst Inc., Applied Marketing Science, ORC, DuPont, Infosurv

Gain access to all 5 of these Customer and Market Research webcast recordings and handouts at 25% off the normal price

Member Student Price: $55.00
Member Academic Price: $75.00
Member Professional Price: $90.00
Non-member Price: $185.00

Presenters: Russ Martinelli, Chris Galluzzo
Company: Decision Analyst Inc., DuPont, SmartOrg Inc, Kennametal Inc.

Gain access to these 10 past PDMA webcasts on Strategy at a discounted rate.

• New Product Blueprinting - How DuPont uses Advanced Training to Implement VOC, Dan Adams, Dan Edgar
• How Product Developers are Misusing User-Generated Content, Andrew Wilson
• Design Thinking – the “what” and “why”, Ami Verhalen, Stefanie Norvaisas
• Design Thinking - the “how”, Verhalen, Stefanie Norvaisas
• The Kennametal Outstanding Corporate Innovator Journey, George Coulston
• Lessons Learned from Outstanding Corporate Innovators, Doug Boike, Sally E. Kay, Stan Jankowski, Thomas Hustad
• Strategic Growth Through Adjacencies - Using Research for High Reward Moves into New Markets, Technologies, Products, Segments and Channels, Arnold
• Putting It All Together - Creating Exceptional Value at Inspire Pharmaceuticals, David Matheson
• Portfolio Simulation, David Matheson
• Principles of Strategic Portfolio Management, David Matheson

Member Student Price: $100.00
Member Academic Price: $150.00
Member Professional Price: $185.00
Non-member Price: $375.00

Presenter: Somik Raha
Company: SmartOrg

How could you quickly and systematically discover, prioritize and clearly communicate the business case upstream to secure the R&D funding that your team needs, and downstream to inform development priorities? What if you had a process that promotes discovery and truthful communication, and brings people across different functions together to deliver breakthrough innovation?

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Presenter: Gerry Katz
Company: Applied Marketing Science Inc.

Voice of the Customer projects are no walk in the park. Even the most seasoned product innovation and development professionals can find themselves stumbling in the realm of VOC. This webcast, 10 Ways to Screw Up Your VOC, sponsored by Applied Marketing Science, will tackle these roadblocks head-on.

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Member Academic Price: $20.00
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Non-member Price: $50.00

Presenter: Joseph A. Lane
Company: Center on Knowledge Translation for Technology Transfer

This on-demand webcast discusses the Product Utilization Support and Help (PUSH) award and its purpose of acknowledging National Institute on Disability and Rehabilitation Research (NIDRR) funded grantees who have been successful in utilizing best practices in the development, transfer and/or production of new products.  The first award winner’s exemplar process is described.

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Presenter: Steven P. Gaskin
Company: Applied Marketing Science, Inc.

Setting up and running a conjoint analysis is easy, but getting the design right can be hard.  Finding the right balance between your clients’ and respondents’ needs requires a lot of diplomacy and a solid understanding of the consequences of different design choices.  Please join us in this on-demand webcast as we discuss a wide range of important design issues...

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Presenter: Jose A. Briones

Product innovation has been described as the way out of today’s difficult business environment.  However, the rate of success of development projects, in particular white space or disruptive innovation projects remains too low. This webcast will discuss the different types of development projects based on degree of uncertainty and the creation of different project tracks.  Projects are managed using different tool sets based on the best fit between information available and decision making needs.

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Presenter: Doug Billings
Company: PwC
Orignal presentation date: September 20, 2012

If you've been wondering how to start employing "Co-Creation" within your company's Innovation dynamics, it is helpful to have a starting point. In this webcast we will provide an overview of the concept of Co-Creation and focus on how to start by using Co-creation principles to build innovation networks/communities.

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Presenters: Stefanie Norvaisas, Ami Verhalen
Company: Design Concepts, Inc.

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality.  The series explores design thinking as a strategic direction as well as a practical approach to extracting and leveraging value from product development teams.

Member Student Price: $15.00
Member Academic Price: $20.00
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Non-member Price: $50.00

Presenters: Stefanie Norvaisas, Ami Verhalen
Company: Design Concepts, Inc.

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality.  The series explores design thinking as a strategic direction as well as a practical approach to extracting and leveraging value from product development teams.

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: Adrian C. Ott
Company: Exponential Edge Inc.

Psychologists have found that people spend about half (45%) of their day in routine and habitual behavior. Consider how busy people habitually check Facebook and spend hours addicted to video games yet claim, “I have no time!”  We know that the brain is a powerful habit engine; digital methods embedded into products and services enables habit formation on steroids.  Attend this webcast and learn successful strategies and techniques that leaders in Silicon Valley tech companies and beyond have discovered that turn customer distraction into traction for their business.

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Presenters: Chris Musso, Jim Williams, Eric Rebentisch
Company: Center on Knowledge Translation for Technology Transfer

Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do three things better than less-successful peers: They create a clear sense of project goals early on, they nurture a strong project culture in their workplace, and they maintain close contact with customers throughout a project’s duration.  This webcast will take a closer look at findings from primary research conducted jointly by McKinsey & Co. and MIT involving over 60 companies, 500 employees, and experience from practitioners across industries to hone in on what really matters.

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This Webcast will be a review of the highlights and profound findings in the all-day Lab held at the PDMA PIM 2012 Conference in Orlando, Florida on Monday, October 22nd.  (Portfolio Management: Driving Innovation in Your Portfolio)

•     Making Oysters Work (90 min)
•     Improving Your Portfolio Innovation Horsepower (45 min)
•     Myths and Reality in Generating Results From Innovation (90 min)
•     Balancing Short- vs. Long-Term Projects (45 min)

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Presenter: Sheila Mello
Company: Product Development Consulting Inc.

Identifying unchartered market space means going beyond simply listening to customers. This webcast drills down into the process often known as the "front-end of innovation" to identify key steps to gathering and interpreting customer data. This is not an idle exercise. In addition to identifying potential opportunity, the process gives you concrete evidence on which to base R&D investment.

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Non-member Price: $50.00

Presenters: Amy Dubin, Ian Rosenberger
Companies: Campos Inc., Strategic Images

We know the tools we use to communicate with our customers are fundamentally changing. New mediums are invaluable; not just for keeping up with our professional networks and driving new business, but for creating community, conversation and trust in the marketplace and building relationships with consumers. What opportunity will the emerging new media hold for product development? In this on-demand webcast, we will cover:

• New media ROI and How these mediums can be as much about driving the bottom line as they are about brand building. 
• Where and how tried and true traditional marketing strategies still fit into this new universe.  
• What the ultimate new media product development strategy might look like for a company like yours in a city like Pittsburgh, why it’s absolutely necessary to budget for social media next year, and how to sell it to your CEO so that you get  the tools you need to keep your company competitive.

Member Student Price: $5.00
Member Academic Price: $10.00
Member Professional Price: $15.00
Non-member Price: $25.00

Presenter: Gerry O'Brion
Company: What Big Brands Know
Origianl presentation date: September 27, 2012

Grow your business like the big guys, using the same strategies they use.  Big brands do a few things well and do them consistently over time.  Gerry O'Brion has worked on several billion dollar brands, and has translated that experience into strategies any business can use.  His presentation will help you develop an action plan to make your business stronger now and over the long term. 

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Member Academic Price: $20.00
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Non-member Price: $50.00

Presenters: Christina Mondor, Aurora Sherrard, Georgia Berner, William Deuschle
Company: PDMA Carolinas Chapter

How to make products green has become a prevalent topic of conversation among product developers, but developing an effective strategy involves a revamp of people, process and place. This Innovation Forum topic will pose a systematic and design-informed approach to green product development. We will not ask simply what materials or what actions might be successful but provide a stem/design view of the issue so that viewers can discover possible solutions that apply to their particular situations.

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Member Academic Price: $10.00
Member Professional Price: $15.00
Non-member Price: $25.00

Presenters: Ken Edwardsson, David Matheson
Company: Dow AgroSciences, SmartOrg

In this on-demand webcast, Ken Edwardsson, Global Leader – Product Development Strategy for Dow AgroSciences describes how his company implemented a portfolio management system that enabled the company to surpass its 2001-2010 Compound Annual Growth Rate (CAGR) goals by 8% by the end of 2008 and increase the percentage of realized expected value by 50%.

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Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenters: Kathy Morrissey, Mike Napier
Company: NPD Recruiting,  Principal at NPD Recruiting

Curious about the 2011 NPD job market?  Want to know what employers are looking for in NPD professionals? Wondering how social media has changed the playing field? Add this on-demand webcast to your cart today! You will learn:
• The current state of the NPD job market and how it compares to 2010
• How employers search for candidates
• How NPD professionals search for jobs, what works and the role of social media

Price: $0.00

Presenter: Andrew Wilson
Company: Applied Marketing Science, Inc.

Does UGC Make You Say "Ugh?" More people than ever actively participate in blogs, forums, review sites, social media, and other platforms for user-generated content (UGC).  No matter how obscure or specialized, chances are there is at least one online community talking about your product or service category. The question this webcast answers is, “What can we do with all this information?”

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: Gerry Katz
Company: Applied Marketing Science, Inc.

Much has been written about how to be a good consultant – what pleases clients and what annoys them.  In this highly informative and entertaining on-demand webcast, long-time market researcher Katz turns the tables!  You’ll learn about all the things that clients do that drive consultants crazy and actually hurt the quality of the end product they receive.  Listen in to learn how to become a smarter purchaser of market research and other kinds of new product development consulting services.

Price: $0.00

Presenter: Monika Wingate
Company: Fountainhead Brand Consulting

Social media research techniques like Facebook monitoring or consumer sentiment scores can provide valuable information, but usually don’t directly translate into new product initiatives.  In fact, these methods often lead innovation teams to more questions than answers.  Join this webinar to learn about new social media research tools that privately engage your target consumers and have your most pressing questions answered.  Learn first-hand how these new approaches impact the quality and efficiency of new product development projects.

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Presenter: Andrew Wilson
Company: Applied Marketing Science

Every company fears the day when their product becomes a commodity.  Inevitably price wars break out and there is a race to the bottom.  This webcast will teach you what to do so you can avoid getting involved in a price war.   Expect to cover the following ground:

• Review the conditions that cause a market to become price competitive
• Discuss why companies struggle to create a differentiated strategy using customer insights        
• Present a systematic approach for gathering the Voice of the Customer and creating a differentiated strategy

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Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenters: Rich Duncombe, David Matheson
Companies: Hewlett-Packard, SmartOrg

Rich Duncombe, Innovation Catalyst, and his colleagues at Hewlett-Packard  have developed a value driven process for evaluating innovative new products and businesses. He describes valuation by cross-functional teams of 30 new business opportunities, launching 15 new businesses of which 70% involved disruptive innovation.

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Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: Rob Shelton
Company: PwC

Something is wrong with innovation. Companies are spending more on innovation and getting less. And when innovation occurs it is most often the incremental type and not the breakthrough innovations that create the “next new thing” and drive significant growth. No wonder recent surveys show that many CEOs are concerned with their company’s ability to drive growth from innovation.

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Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: Dr. Robert Kumpf
Company: Bayer MaterialScience

In this on-demand webcast, learn about Bayer Material Science's journey to Product Stewardship.  Hear how they have built a sustainability effort based on science and engineering, not public relations. You will learn:

• How this world-class company thinks about sustainability when considering a new product
• How Bayer considers the cost of sustainability
• How sustainability applies to product development at companies of all sizes

Member Student Price: $5.00
Member Academic Price: $10.00
Member Professional Price: $15.00
Non-member Price: $25.00

Presenter: Christopher Wasden
Company: PWC

How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction. Innovation leaders understand how to create the structures, practices and processes to move good ideas through all phases of the innovation lifecycle by creating and operating innovation labs and incubators. A key to success in this part of the innovation operating model is to understand the type of innovation you seek (incremental, breakthrough, or radical) and structuring your innovation lab to realize its potential. This webcast will include strategies to help you move your backlog of opportunities to the forefront and towards potential competitive advantage.

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Presenters: Rob Tannen, Mathieu Turpault
Company: Bressler Group

Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve process to leverage product opportunities through fully integrated graphic user interfaces?

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: James A. Leahy
Company: Center on Knowledge Translation for Technology Transfer

This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP); Intellectual Property Module and Chronological Guide for Inventors.  The webcast highlights some important IP topics within these resources, such as Patents, Copyrights, Trademarks and Trade Secrets.

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Presenter: Joseph A. Lane
Company: Center on Knowledge Translation for Technology Transfer

This on-demand webcast introduces the concept of Knowledge Translation for Technology Transfer. It explains how the two processes can be linked to increase the relevance of technology-oriented knowledge from upstream academic research, through downstream industrial development and production, and out to consumers and end users.

Price: $0.00

Presenters: Sally E. Kay, Doug Boike, Stan Jankowski, Thomas Hustad
Company: PDMA

This webcast will provide a review of the common practices and processes which have contributed to the success of the companies acknowledged by the 23rd OCI Award, the only innovation award which recognizes sustained quantifiable innovation success.  Specific examples of how the winners have implemented these practices within their companies will be shared.

Member Student Price: $15.00
Member Academic Price: $20.00
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Non-member Price: $50.00

Presenters: Maureen Carlson, Carrie Nauyalis
Company: Planview

Be one of the first to learn what more than 900 product development executives had to say in the 2nd Annual Product Portfolio Management Benchmark Survey and learn actionable takeaways to improve your innovation process. You will learn the answers to:

• Is missing growth opportunities is a bigger concern than managing risk?
• How has the recession affected the product development process? 
• What are the biggest challenges for today's product-driven company?  
• What tools are product development executives planning to use?  
• How do your peers integrate the voice of the customer into the product development process? 
• What changed from 2009 to 2010?

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Non-member Price: $25.00

Presenter: Charles J. Brez
Company: INPRO Services LLC

“Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will drive market demand and lead to business success. But if this principle is true, why is it that only about 10% of better “mouse traps” succeed?

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Presenter: Don Cresswell
Company: SmartOrg

Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections.  In this on-demand webcast, we will follow a team as it seeks support for a radical innovation: a solar teapot. The team draws on the tools of value-based analytics to go beyond spreadsheets and PowerPoint to make their case to management; they lose the first round, but return to gain the green light to proceed.

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Presenters: Dan Edgar, Dan Adams
Companies: DuPont, Advanced Industrial Marketing (AIM)

When DuPont began using advanced, B2B-optimized VOC—called New Product Blueprinting—they began uncovering more and deeper unarticulated customer needs… using digitally-projected tools and new probing methods. Watch this webcast and learn what they learned.

• A new approach to VOC designed specifically for B2B suppliers—which takes advantage of customers’ business insight, rational decision-making, interest and reduced numbers.
• In-depth description of TEAM e-MMERSION, with a focus on lessons learned during beta-team roll-out… including excerpts from e-learning role-play videos, simulations, etc.
• The optimum way to structure coached web-conferences, in a way that builds new skills while advancing a team’s project at the same time.

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenters: R. Thomas Swiger, Charles J. Brez, Kent Young
Companies: Sherwin-Williams, INPRO

This webcast with cover the critical importance that optimum performance and cost effectiveness play in improving the success rate of growth projects will be explained. You will learn:

• Key market behavior insights learned from over 75 market applications
• Important considerations to determine market attractiveness
• Approaches to determine optimum performance and cost effectiveness
• Practical implementation examples from real life applications
• Actions that can improve product development success

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: David Matheson
Company: SmartOrg Inc.

This interactive session focused on optimizing business value by managing project and portfolio risk and uncertainty. Participants interacted in a dynamic simulation of portfolio decision-making, a facilitated discussion and shared best practices.

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: David Matheson
Company: SmartOrg

It is challenging to make strategic decisions about your portfolio such as prioritizing projects, culling out those unlikely to pay off, focusing resources, and determining investment levels.  Organizations face with significant uncertainty, conflicting objectives and difficult-to-compare proposals. This on-demand webcast will cover principles of strategic portfolio management, developed for Stanford’s Strategic Decision and Risk Management program, summarize what it takes to create a portfolio that wins...

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: David Matheson
Company: SmartOrg Inc.

By changing the portfolio process, executives at Inspire accelerated time to market, reduced overhead, and delivered higher profits. This case study tracks the development of the project and how it proceeds through the portfolio over time, responding to changing business challenges throughout the development process.

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenters: Rob Shelton, Vivek Singhal
Company: PRTM

The Global Innovation Challenges on-demand webcast will begin to explore the key issues and challenges that companies have faced with global innovation.  The one-hour session will be built around discussion of the following questions:

• What are the key strategic elements of a successful global innovation network?
• How do you construct the best operational model for the global network?
• How do you orchestrate R&D and innovate the network?
• What are the stages of maturity a company goes through in establishing global innovation? 
• What are examples of best practices? 

Price: $0.00

Presenter: Brian Lawley
Company: 280 Group
Original presentation date: August 30, 2012

Every product goes through  the seven phase product management lifecycle, a standard created by the Association of International Product Management & Marketing, whether or not the company realizes and acknowledges it. Join PDMA in this webcast as 280 Group's Brian Lawley explains the seven phase product management lifecycle, and the key questions and decisions that must be taken into account for every phase. By understanding and utilizing this process companies can build far better products that are more profitable.

Price: $0.00

Presenter: Dan Arnold
Company: ORC

This webcast provides a replicable, systematic approach that leverages research and insights to help companies like yours smartly move into adjacencies, including new geographic markets, technologies, products, channels, consumer segments, or alternative positions within the value chain.

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenters: Collin Williams, Brad Griffis
Company: IBM

To get products to market faster or to meet aggressive product development schedules, many companies shorten the product planning process by jumping straight into the development of future products or enhancements. However, companies should not build products simply because they have the capability to do so. They must begin by discovering and understanding the user problems that they are trying to solve. Gain a better understand on how adopting a market driven product development approach can help shorten time to market and improve alignment of product capabilities to user requirements. The recording will give you access to real-world product development best practices on your own schedule: watch it WHERE you want and WHEN you want.

Price: $0.00

Presenters: Russ Martinelli, Chris Galluzzo
Company: Intel

Selecting the right innovations to implement in the right products at the right time is a major challenge for many companies developing new products.  At Intel, this process has been referred to as crossing the “Valley of Death”.   In thison-demand webcast, Intel executives Russ Martinelli and Chris Galluzzo expand on their July 2010 Visions article and share information on Intel’s innovation transfer and technology selection process that they call a “Wisdom of Crowds” approach. They describe the problem that this technique addresses, how it relates to recent best-practice study findings, and current successes resulting from its implementation. 

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

Presenter: Jared Heyman
Company: Infosurv

For years, prediction markets have harnessed "the wisdom of crowds" to predict a variety of real-world outcomes with great accuracy, from movie box office receipts to election winners. Now the world's leading brands are tapping their predictive power for market research purposes, such as testing new product, marketing or packaging concepts. In this webcast, learn how these "virtual stock markets" can predict concept success at a fraction of the cost and many times the speed of a survey, while also improving respondent engagement and benchmarking capabilities.

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00

For more than two decades, most of our time, attention, and research about New Product Development has been focused on the so-called Fuzzy Front End – discovery, Voice of the Customer, ideation, concept development, etc. Important? Absolutely! But what about the later stages of NPD, the activities found in what our Body of Knowledge labels as the Commercialization phase? Unfortunately, this has become the new stepchild of NPD. In this highly informative webinar, product development guru Gerry Katz will attempt to define and expound upon The Back End of Innovation. In Katz’s view, these activities are just as critical as those in the Front End, and may present just as many opportunities for innovation.

Price: $0.00

Presenter: Paul Hertz
Company: The Paul Hertz Group
Original Presentation Date: September 12, 2012

The webcast introduces attendees to a research supported technology, called PRINT® designed for professionals who want to take their leadership and motivational skills to the next level. This technology is the focus of Dr. Paul Hertz’s book, a highly entertaining allegorical tale about removing the blockages that can limit one’s personal and professional outcomes.

Price: $0.00

Presenter: George Coulston
Company: Kennametal

In this on-demand webcast, Kennametal provides an overview of its management operating system for innovation across a broad spectrum of domains.  The webcast highlights some of the differences between incremental innovation and that of a more venturous nature, and will provide insights into how and why they are managed differently.

Member Student Price: $5.00
Member Academic Price: $10.00
Member Professional Price: $15.00
Non-member Price: $25.00

Presenter: Jennifer Flagg
Company: Center on Knowledge Translation for Technology Transfer

This one-hour on-demand webcast will review the Center on KT4TT’s online knowledge base, including the Need to Knowledge (NtK) model homepage, search page, and results pages. The presentation begins with an overview of the model, and ways to view steps, tips, and supporting evidence. The audience will then be introduced to the knowledge base’s search page, and given tips for effective searches. Finally, a question and answer session completes the webcast.

Price: $0.00

Presenter: Gerry Katz
Company: Applied Marketing Science, Inc.

Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area.

Member Student Price: $15.00
Member Academic Price: $20.00
Member Professional Price: $25.00
Non-member Price: $50.00