Webcast: Value Creation, Value Added, and Other Clichés
Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: October 3, 2014, 11:26 am
In this fast-paced webinar, product development guru Gerry Katz will offer a somewhat different definition of “value” and will discuss the role of VOC in creating value.
Webcast: When a New Product Challenges the Status Quo
Blog: PDMA News | Posted By: Allison LeMay | Released: August 30, 2012, 3:33 pm
Innovation is hot on the corporate agenda. And along with any fad, many organizations get lost in the rhetoric of innovation, or try to just “check the box” and fail – most often by purchasing “ideation software,” launching “idea challenges” and waiting for good things to happen.