Blogs

    Tag: User Centered Design

    Prototypes, Hypotheses, and Bookies
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 5, 2012, 10:15 am

    In a previous post, I talked about the parallels between the scientific method and user centered design, and described how the first step in the scientific method – characterization – is just like the up-front user observation that is the hallmark of many user centered design processes.
    So what abou

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    PDMA Blog | User Centered Design

    Tycho Brahe, Your Third-Grade English Teacher and Innovation
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: February 26, 2012, 10:55 am

    I hear all the time from engineers and developers who disdain user-centered innovation practices. Inside jokes about the black turtleneck crowd abound, Steve Jobs notwithstanding. Conventional technical wisdom holds that “soft” front end techniques are too fuzzy, too unstructured...

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    PDMA Blog | Product Design | Scientific Method | User Centered Design

    Why is Listening to the Voice of Your Customer Harder than You Think?
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 28, 2011, 10:10 am

    It seems like nothing stirs a good debate in product development and innovation circles better than what role customers should play in figuring out what to ship. Although it’s a lot of fun to watch, much of the discussion generates more heat than light. In today’s hyper-polarized culture...

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    PDMA Blog | Customer Voice | User Centered Design


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