BlogsTag: User Centered Design
Prototypes, Hypotheses, and Bookies
Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 5, 2012, 10:15 am
In a previous post, I talked about the parallels between the scientific method and user centered design, and described how the first step in the scientific method – characterization – is just like the up-front user observation that is the hallmark of many user centered design processes.
So what abou
Tycho Brahe, Your Third-Grade English Teacher and Innovation
Blog: PDMA Blog | Posted By: Larry Marturano | Released: February 26, 2012, 10:55 am
I hear all the time from engineers and developers who disdain user-centered innovation practices. Inside jokes about the black turtleneck crowd abound, Steve Jobs notwithstanding. Conventional technical wisdom holds that “soft” front end techniques are too fuzzy, too unstructured...
Why is Listening to the Voice of Your Customer Harder than You Think?
Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 28, 2011, 10:10 am
It seems like nothing stirs a good debate in product development and innovation circles better than what role customers should play in figuring out what to ship. Although it’s a lot of fun to watch, much of the discussion generates more heat than light. In today’s hyper-polarized culture...