Tag: Social media

    The changing face of product development: Thinking social
    Blog: PDMA Blog | Posted By: Catherine Constantinides | Released: May 23, 2011, 10:30 am

    The social web has dramatically transformed the customer relationship and is changing the rules of how products are created. Customers are no longer passive providers of static feedback- they are active collaborators in the co-design of products and services. In addition, the multitude...

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