BlogsTag: Social media
The changing face of product development: Thinking social
Blog: PDMA Blog | Posted By: Catherine Constantinides | Released: May 23, 2011, 10:30 am
The social web has dramatically transformed the customer relationship and is changing the rules of how products are created. Customers are no longer passive providers of static feedback- they are active collaborators in the co-design of products and services. In addition, the multitude...