BlogsTag: Scientific Method
Testing Hypotheses: Serious Play
Blog: PDMA Blog | Posted By: Larry Marturano | Released: May 25, 2012, 10:15 am
In my last few posts, I’ve been drawing an analogy between the scientific method and customer centered design—and showing how the two are intriguingly close in practice and intent.
I’ve shown how up-front user understanding in design is just like the scientist’s initial observation...
Tycho Brahe, Your Third-Grade English Teacher and Innovation
Blog: PDMA Blog | Posted By: Larry Marturano | Released: February 26, 2012, 10:55 am
I hear all the time from engineers and developers who disdain user-centered innovation practices. Inside jokes about the black turtleneck crowd abound, Steve Jobs notwithstanding. Conventional technical wisdom holds that “soft” front end techniques are too fuzzy, too unstructured...