Tag: NPD Productivity

    How to Measure New Product Productivity in Your Industry
    Blog: PDMA Blog | Posted By: Geovanny Romero | Released: February 27, 2012, 9:25 pm

    When you look at Innovation Performance in your industry, you must think in NPD Productivity. Many businesses now use metrics that can be used to gauge productivity from R&D spending. According to Robert G. Cooper in your book Winning at New Products, the productivity is defined as...

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