Blogs

    Tag: Iteration

    Testing Hypotheses: Serious Play
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: May 25, 2012, 10:15 am

    In my last few posts, I’ve been drawing an analogy between the scientific method and customer centered design—and showing how the two are intriguingly close in practice and intent.
    I’ve shown how up-front user understanding in design is just like the scientist’s initial observation...

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    PDMA Blog | Iteration | Scientific Method


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