Embarking on a Co-Creation Journey: With or Without Your Employees?
Blog: PDMA Blog | Posted By: Gaurav Bhalla | Released: May 26, 2011, 11:55 am
New management ideas and practices, especially those on a hot upward trajectory, are like drugs. They produce unwanted side effects. As their adoption and usage becomes more widespread, so do the misconceptions and mythologies surrounding them.
Take the case of Co-creation...
The State of Open Innovation
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 2, 2011, 3:10 pm
How successful is Open Innovation as an innovation method? For leaders like Proctor and Gamble the answer is obvious but the same can’t be said for the vast majority of enterprises taking this route. Partner of The Conference on Social Product Development & Co-Creation, Doug Berger...