Blogs

    Tag: Book Review

    Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands
    Blog: PDMA Blog | Posted By: Kelly Frey | Released: April 5, 2013, 3:46 pm

    “Brand Together” is an advocacy piece on using a co-creation framework for branding of consumer products by three leaders in the field, two of whom are founders of Promise.

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    PDMA Blog | Book Review

    Book Review: Agile Product Management with Scrum
    Blog: PDMA Blog | Posted By: Takao Hatanaka, NPDP | Released: April 5, 2013, 3:27 pm

    “Agile Product Management with Scrum” is a book about how to be successful in creating products that customers love with Scrum, an established Agile method. It is written in accordance with the basic elements of the Scrum process by Roman Pichler, a well-known Agile practitioner.

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    PDMA Blog | Book Review

    Book Review: Relentless Innovation by Jeffrey Phillips
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 23, 2012, 4:00 pm

    Psychologists have a long running debate about what shapes human behavior. A leading theory suggests that two significant influences dictate how we act, how we respond to situations and what shapes our world view. These two factors are the...

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    PDMA Blog | Book Review | Relentless Innovation


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