BlogsTag: Book Review
Book Review: Business Model Innovation: Concepts, Analysis, and Cases
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 14, 2015, 7:33 am
As anyone who works in innovation knows, the world is changing rapidly. Not only is technology advancing at a faster pace than ever, global markets are opening and
Book Review: Playing to Win: How Strategy Really Works
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: February 28, 2014, 2:25 pm
Not surprisingly, A.G. Lafley’s latest offering, “Playing to Win” with co-author Roger Martin, is a superb book for anyone working in new product development (NPD) or innovation.
Book Review: Soft Skills Revolution
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 19, 2015, 11:54 am
This book provides a clear definition of what “soft skills” are, a detailed description of their relevance, and an understanding of how to develop them in individuals and teams. Although the title states that the primary audience for the book is trainers and teams, the content is equally essential t
Book Review: The Price of Global Health
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: February 28, 2014, 2:25 pm
This book encompasses four parts that form the backbone of this complicated journey into understanding drug pricing on a global basis: A-Drug Pricing and Market Access Basics, B-Structured Pricing and Market Access Approaches, C-Developing Integrated Global Strategy, and D-Key Healthcare Systems.
Book Review: The Wide Lens: What Successful Innovators See That Others Miss
Blog: PDMA News | Posted By: Teresa Kowal | Released: February 19, 2015, 9:10 am
Even with a systematic approach to innovation, including customer focus and advanced technologies, new products can fail when commercialized.