BlogsTag: Book Review
Book Review: Blue Ocean Shift: Beyond Competing
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 15, 2018, 7:10 am
In 2005, Professor W. Chan Kim and Renée Mauborgne changed the international business landscape. They presented their theory of “Red Oceans” as the allegory for fierce competition in well-established markets, and of “Blue Oceans” which have almost no competition at all.
Book Review: Business Model Innovation: Concepts, Analysis, and Cases
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 14, 2015, 7:33 am
As anyone who works in innovation knows, the world is changing rapidly. Not only is technology advancing at a faster pace than ever, global markets are opening and
Book Review: Soft Skills Revolution
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 19, 2015, 11:54 am
This book provides a clear definition of what “soft skills” are, a detailed description of their relevance, and an understanding of how to develop them in individuals and teams. Although the title states that the primary audience for the book is trainers and teams, the content is equally essential t
Book Review: The Wide Lens: What Successful Innovators See That Others Miss
Blog: PDMA News | Posted By: Teresa Kowal | Released: February 19, 2015, 9:10 am
Even with a systematic approach to innovation, including customer focus and advanced technologies, new products can fail when commercialized.
Book Review: Playing to Win: How Strategy Really Works
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: February 28, 2014, 2:25 pm
Not surprisingly, A.G. Lafley’s latest offering, “Playing to Win” with co-author Roger Martin, is a superb book for anyone working in new product development (NPD) or innovation.