BlogsTag: Book Review
Book Review: The Wide Lens: What Successful Innovators See That Others Miss
Blog: PDMA News | Posted By: Teresa Kowal | Released: February 19, 2015, 9:10 am
Even with a systematic approach to innovation, including customer focus and advanced technologies, new products can fail when commercialized.
Book Review: Playing to Win: How Strategy Really Works
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: February 28, 2014, 2:25 pm
Not surprisingly, A.G. Lafley’s latest offering, “Playing to Win” with co-author Roger Martin, is a superb book for anyone working in new product development (NPD) or innovation.
Book Review: Soft Skills Revolution
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 19, 2015, 11:54 am
This book provides a clear definition of what “soft skills” are, a detailed description of their relevance, and an understanding of how to develop them in individuals and teams. Although the title states that the primary audience for the book is trainers and teams, the content is equally essential t
Book Review: Blue Ocean Shift: Beyond Competing
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 15, 2018, 7:10 am
In 2005, Professor W. Chan Kim and Renée Mauborgne changed the international business landscape. They presented their theory of “Red Oceans” as the allegory for fierce competition in well-established markets, and of “Blue Oceans” which have almost no competition at all.
Book Review: Business Model Innovation: Concepts, Analysis, and Cases
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 14, 2015, 7:33 am
As anyone who works in innovation knows, the world is changing rapidly. Not only is technology advancing at a faster pace than ever, global markets are opening and
Book Review: The Price of Global Health
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: February 28, 2014, 2:25 pm
This book encompasses four parts that form the backbone of this complicated journey into understanding drug pricing on a global basis: A-Drug Pricing and Market Access Basics, B-Structured Pricing and Market Access Approaches, C-Developing Integrated Global Strategy, and D-Key Healthcare Systems.
Book Review: Strategy by Design: A Process of Strategy Innovation
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: April 9, 2013, 1:43 pm
In search of iconic products and cutting edge thinking, managers are increasingly informed by design profession methods. Centers like the Institute of Design at Stanford University indicate recent commitments to design-related innovation management.
Book Review: Smart Products, Smarter Services, Strategies for Embedded Control
Blog: PDMA Blog | Posted By: Ruediger Klein, 57179 | Released: April 9, 2013, 1:40 pm
The advance of electronics in everyday life is relentless. Not only are we surrounded by consumer electronics, but we rely more and more on products, which traditionally did not contain electronics, such as refrigerators and cars.
Book Review: Organizational Project Management
Blog: PDMA Blog | Posted By: Gerald Mulenburg | Released: April 9, 2013, 1:32 pm
Finally, we have a book that addresses the missing connection between project management and the larger organization—“Organizational Project Management.” Clearly recognized by many, a major disconnect occurs in many organizations between those wanting projects done and those doing projects. And, un
Book Review: The Invisible Element: A Practical Guide for the Human Dynamics of Innovation
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: April 8, 2013, 9:23 am
“The Invisible Element” is portioned into two sections: Part One addresses eight human principles, and Part Two expands those ideas to the organization as a whole. A total of 10 chapters in Part One document the importance of the individual’s mindset and behaviors to drive creativity and revolution