Blogs

    Tag: Book Review

    Book Review: Business Model Innovation: Concepts, Analysis, and Cases
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 14, 2015, 7:33 am

    As anyone who works in innovation knows, the world is changing rapidly.  Not only is technology advancing at a faster pace than ever, global markets are opening and

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    PDMA Blog | Book Review

    Book Review: Soft Skills Revolution
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 19, 2015, 11:54 am

    This book provides a clear definition of what “soft skills” are, a detailed description of their relevance, and an understanding of how to develop them in individuals and teams. Although the title states that the primary audience for the book is trainers and teams, the content is equally essential t

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    PDMA Blog | Book Review | PDMA Book

    Book Review: The Wide Lens: What Successful Innovators See That Others Miss
    Blog: PDMA News | Posted By: Teresa Kowal | Released: February 19, 2015, 9:10 am

    Even with a systematic approach to innovation, including customer focus and advanced technologies, new products can fail when commercialized. 

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    PDMA Blog | Book Review

    Book Review: Playing to Win: How Strategy Really Works
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: February 28, 2014, 2:25 pm

    Not surprisingly, A.G. Lafley’s latest offering, “Playing to Win” with co-author Roger Martin, is a superb book for anyone working in new product development (NPD) or innovation.

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    PDMA Blog | Book Review

    Book Review: The Price of Global Health
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: February 28, 2014, 2:25 pm

    This book encompasses four parts that form the backbone of this complicated journey into understanding drug pricing on a global basis: A-Drug Pricing and Market Access Basics, B-Structured Pricing and Market Access Approaches, C-Developing Integrated Global Strategy, and D-Key Healthcare Systems.

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    PDMA Blog | Book Review

    Book Review: Strategy by Design: A Process of Strategy Innovation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: April 9, 2013, 1:43 pm

    In search of iconic products and cutting edge thinking, managers are increasingly informed by design profession methods. Centers like the Institute of Design at Stanford University indicate recent commitments to design-related innovation management.

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    PDMA Blog | Book Review

    Book Review: Smart Products, Smarter Services, Strategies for Embedded Control
    Blog: PDMA Blog | Posted By: Ruediger Klein, 57179 | Released: April 9, 2013, 1:40 pm

    The advance of electronics in everyday life is relentless. Not only are we surrounded by consumer electronics, but we rely more and more on products, which traditionally did not contain electronics, such as refrigerators and cars.

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    PDMA Blog | Book Review

    Book Review: Organizational Project Management
    Blog: PDMA Blog | Posted By: Gerald Mulenburg | Released: April 9, 2013, 1:32 pm

    Finally, we have a book that addresses the missing connection between project management and the larger organization—“Organizational Project Management.” Clearly recognized by many, a major disconnect occurs in many organizations between those wanting projects done and those doing projects. And, un

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    PDMA Blog | Book Review

    Book Review: The Invisible Element: A Practical Guide for the Human Dynamics of Innovation
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: April 8, 2013, 9:23 am

    “The Invisible Element” is portioned into two sections: Part One addresses eight human principles, and Part Two expands those ideas to the organization as a whole. A total of 10 chapters in Part One document the importance of the individual’s mindset and behaviors to drive creativity and revolution

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    PDMA Blog | Book Review

    Book Review: Inside the Box: A Proven System of Creativity for Breakthrough Results
    Blog: PDMA Blog | Posted By: Allison LeMay | Released: April 8, 2013, 9:15 am

    What if new and compelling evidence came to light, casting doubt on the accepted wisdom while promising a different path to success?


    1 Comment(s) — Latest:Oct 15, 2014 08:29 PM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog | Book Review

    Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands
    Blog: PDMA Blog | Posted By: Kelly Frey | Released: April 5, 2013, 3:46 pm

    “Brand Together” is an advocacy piece on using a co-creation framework for branding of consumer products by three leaders in the field, two of whom are founders of Promise.

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    PDMA Blog | Book Review

    Book Review: Agile Product Management with Scrum
    Blog: PDMA Blog | Posted By: Takao Hatanaka, NPDP | Released: April 5, 2013, 3:27 pm

    “Agile Product Management with Scrum” is a book about how to be successful in creating products that customers love with Scrum, an established Agile method. It is written in accordance with the basic elements of the Scrum process by Roman Pichler, a well-known Agile practitioner.

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    PDMA Blog | Book Review

    Book Review: Relentless Innovation by Jeffrey Phillips
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 23, 2012, 4:00 pm

    Psychologists have a long running debate about what shapes human behavior. A leading theory suggests that two significant influences dictate how we act, how we respond to situations and what shapes our world view. These two factors are the...

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    PDMA Blog | Book Review | Relentless Innovation


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