BlogsClassification: PDMA Blog
Webcast: Building Insanely Great Products
Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: March 14, 2017, 9:07 am
During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do" to develop successful products, decision making, the importance of values and vision, and h
Book Review: Competing Against Luck
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: March 13, 2017, 2:22 pm
Like many new product development professionals (NPDP), I am a big fan of Clayton Christensen’s work. His latest book, Competing Against Luck, with co-authors Taddy Hall, Karen Dillon and David S. Duncan, does not disappoint. Filled with classic stories of innovation success, the text instructs how
Call for Papers: Special Issue of Journal of Product Innovation Management
Blog: PDMA Blog | Posted By: Gloria Barczak | Released: March 3, 2017, 11:31 am
CALL FOR PAPERS
Special Issue of Journal of Product Innovation Management: "Value Capture in Open Innovation Systems: Value at the Surface"
Motivation for the Special Issue
Open innovation has received increased attention from scholars and practitioners alike over the last decade. The core tene
Webcast: "So, Who is the Customer"
Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: February 27, 2017, 9:57 am
During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development.
At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the c
Join Executives from Monsanto, Google, Cisco, GE and Facebook at the 2017 Economist Events’ Innovation Summit
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: February 22, 2017, 10:39 am
NEW YORK--(BUSINESS WIRE)--The Economist Events’ annual Innovation Summit will return to the Windy City for the third consecutive year. This year’s event titled, “We are All Digital Now,” takes place February 28, at The Westin Chicago River North. Fortune 500 CEOs, senior industry executives, policy