BlogsClassification: PDMA Blog
Improving the Success Rate of New Product Introduction through Digital Social Media
Blog: PDMA Blog | Posted By: Vijaya Kumar | Released: August 27, 2013, 10:53 am
The biggest challenge is how to understand what the current and future customers want and how they will respond to a new product.How does a product developer start the process of leveraging social media?
2 Comment(s) — Latest:Sep 01, 2013 06:37 AM | Average Rating: 5.0/5.0 (1 ratings)
Pathway to Success – How to Breakdown Barriers that Stand in the Way of Successful Innovation
Blog: PDMA News | Posted By: Allison LeMay | Released: August 19, 2013, 11:00 am
Companies are under increasing pressure to deliver on innovation. More projects, faster time to market, and less risk are all demanded, not only to stay competitive, but to grow. However, bridging the gap between new technology and product development can be a challenge.
2 Comment(s) — Latest:Sep 17, 2013 03:40 PM | Average Rating: 5.0/5.0 (1 ratings)
Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands
Blog: PDMA Blog | Posted By: Kelly Frey | Released: April 5, 2013, 3:46 pm
“Brand Together” is an advocacy piece on using a co-creation framework for branding of consumer products by three leaders in the field, two of whom are founders of Promise.
Blog: PDMA Blog | Posted By: Anurag Jain | Released: December 3, 2012, 10:35 am
If you are a product manager, knowledge management champion, portfolio manager or an internal consultant working on reducing time to market, cost reduction, strategic sourcing, portfolio development and regulatory compliance, there is good news for you.
0 Comment(s) — Latest:None | Average Rating: 5.0/5.0 (1 ratings)
How Big Companies Beat Local Competition in Emerging Markets
Blog: PDMA Blog | Posted By: Allison LeMay | Released: October 4, 2012, 10:07 am
You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed, India's Godrej Consumer Products Ltd. is expanding rapidly.
0 Comment(s) — Latest:None | Average Rating: 5.0/5.0 (1 ratings)
Study Reveals Product Companies’ Biggest Pains and Risks in Driving Innovation
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: June 28, 2012, 11:40 am
How are product organizations making decisions? Can they access proper data or metrics to develop the right products at the right time? If not, how can product leaders prioritize projects that will drive innovation and growth? The 3rd Product Portfolio Management Benchmark Study gathered input...
Book Review: Kill the Company
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 29, 2013, 9:31 am
Lisa Bodell’s new book, “Kill the Company,” offers an entertaining approach to real organizational change. Rather than investigating how a firm can beat the competition, “Kill the Company” flips roles and asks, “How would you put yourself out of business?”
1 Comment(s) — Latest:Aug 06, 2013 12:56 PM | Average Rating: 4.0/5.0 (1 ratings)
How Commercial Vehicle OEMs Can Create Competitive Differentiation in Emerging Markets
Blog: PDMA Blog | Posted By: B. Vijaya Kumar | Released: January 14, 2013, 10:33 am
Imagine the top 10 commercial vehicle original equipment manufacturers (OEMs) competing with each other with new product launches, chasing their potential customers, developing their dealer network and attracting the best talent on the earth.
1 Comment(s) — Latest:Jan 24, 2013 12:41 PM | Average Rating: 4.0/5.0 (1 ratings)
Book Review: Blockbusters: The Five Keys to Developing Great New Products
Blog: PDMA Blog | Posted By: Beebe Nelson | Released: September 17, 2013, 11:38 am
Book Review: Blockbusters: The Five Keys to Developing Great New Products
By:Gary S. Lynn, Ph.D and Richard R. Reilly, Ph.D. New York: HarperCollins Publishers, Inc., 2002. 235 pages.
The title Blockbusters does not advertise the more widely applicable great advice found in Gary Lynn and
Book Review: The Price of Global Health
Blog: PDMA Blog | Posted By: John Richmond | Released: September 9, 2013, 8:00 am
Book Review: The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of InnovationManaging
By:Ed Schoonveld. MPG Books Group,UK, 2011. 341 pages+ xxvii pages. US $134.95.
This book encompasses four parts that form the backbone of the comp
Webcast: The Power of Embedded Predictive Analytics
Blog: PDMA Blog | Posted By: Allison LeMay | Released: August 19, 2013, 11:03 am
Enterprise Software is an intensely competitive business and products that don’t stay ahead in the race to add new capabilities suffer the consequences, being overtaken by better competitors.
Book Review: Managing Projects: A Practical Guide for Learning Professionals
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: August 19, 2013, 7:55 am
While Lou Russell’s “Managing Projects” is directed toward learning professionals, new product development professionals (NPDP) and innovation practitioners can most certainly benefit from her basic approaches. Organized to bring together soft skills development with visual project management tools,
Book Review: Project Management Metrics, KPIs, and Dashboards
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: August 7, 2013, 2:43 pm
Excellent in all aspects, this book is for managers and project managers who are serious about improving project success. Written in clear language with easily understandable graphics, author and project management expert Harold Kerzner says measuring the right things, understanding what those thin
Book Review: Product Development Innovation Teams: Organizing for Success in New Product Development
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 22, 2013, 9:37 am
The need to innovate is universally recognized. Whether to help countries and populations advance or to produce the next novel and useful chip from silicon, potatoes or what-have-you, leaders and managers seek incremental and radical new products to grow and profit.
A Thought Piece: Creative Confidence and Competence
Blog: PDMA Blog | Posted By: Anne Orban | Released: April 24, 2013, 8:50 am
“Anyone can learn to be creative, it just takes a lot of practice and little confidence." Robert Sutton, Professor of Management Science & Engineering, Stanford Engineering School.
Do you think of yourself as creative? The way you answer that question has the same implication as the much reported
PDMA Wants to Know: What Do You Think of the New Visions?
Blog: PDMA Blog | Posted By: Allison LeMay | Released: April 23, 2013, 8:13 pm
Last week, PDMA launched Q1 2013 of Visions. Notice anything new about it?
Supremacy of Soft Power
Blog: PDMA Blog | Posted By: Naseem Javed | Released: April 10, 2013, 11:43 am
Definition: When powerful intangibles like vision, innovative thoughts or cutting-edge ideas become accumulated into soft power. The supremacy of soft power is hidden from the balance sheets as only hard assets are tabled. Ignoring soft power issues is not good.
Book Review: Strategy by Design: A Process of Strategy Innovation
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: April 9, 2013, 1:43 pm
In search of iconic products and cutting edge thinking, managers are increasingly informed by design profession methods. Centers like the Institute of Design at Stanford University indicate recent commitments to design-related innovation management.
Book Review: Smart Products, Smarter Services, Strategies for Embedded Control
Blog: PDMA Blog | Posted By: Ruediger Klein, 57179 | Released: April 9, 2013, 1:40 pm
The advance of electronics in everyday life is relentless. Not only are we surrounded by consumer electronics, but we rely more and more on products, which traditionally did not contain electronics, such as refrigerators and cars.
Book Review: Organizational Project Management
Blog: PDMA Blog | Posted By: Gerald Mulenburg | Released: April 9, 2013, 1:32 pm
Finally, we have a book that addresses the missing connection between project management and the larger organization—“Organizational Project Management.” Clearly recognized by many, a major disconnect occurs in many organizations between those wanting projects done and those doing projects. And, un
Book Review: The Invisible Element: A Practical Guide for the Human Dynamics of Innovation
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: April 8, 2013, 9:23 am
“The Invisible Element” is portioned into two sections: Part One addresses eight human principles, and Part Two expands those ideas to the organization as a whole. A total of 10 chapters in Part One document the importance of the individual’s mindset and behaviors to drive creativity and revolution
Book Review: Inside the Box: A Proven System of Creativity for Breakthrough Results
Blog: PDMA Blog | Posted By: Allison LeMay | Released: April 8, 2013, 9:15 am
What if new and compelling evidence came to light, casting doubt on the accepted wisdom while promising a different path to success?
Book Review: Agile Product Management with Scrum
Blog: PDMA Blog | Posted By: Takao Hatanaka, NPDP | Released: April 5, 2013, 3:27 pm
“Agile Product Management with Scrum” is a book about how to be successful in creating products that customers love with Scrum, an established Agile method. It is written in accordance with the basic elements of the Scrum process by Roman Pichler, a well-known Agile practitioner.
Design Challenge: Prize offers $250, 000 to Spur Green Product Innovation
Blog: PDMA Blog | Posted By: Mike Shirey, NPDP | Released: March 12, 2013, 11:56 am
To inspire innovation in developing healthy building materials for communities in need, the Cradle to Cradle Products Innovation Institute and Make It Right are issuing a Product Innovation Challenge.
Participate in the 2012 Resource Management & Capacity Planning Benchmark Study
Blog: PDMA Blog | Posted By: Allison LeMay | Released: December 4, 2012, 11:50 am
Participate in the a new benchmark study on the State of Resource Management and Capacity Planning, which is being conducted by Appleseed Partners and OpenSky Research. In your role, you probably deal with resource management and capacity planning on a daily basis...
PIM 2012 Speaker Recaps - Innovation Process and Techniques: From Start to Finish
Blog: PDMA Blog | Posted By: Lee Goldring | Released: November 28, 2012, 11:42 am
In this lab, we took a journey. Our guide book was New Product Development for Dummies, co-authored by the Discovery Lab co-chair, Dr. Robin Karol. Our destination was a better understanding and set of tools to enable the attendees to take an idea from concept to launch.
PIM 2012 Speaker Recaps - Voice of the Customer: Stretching the Boundaries
Blog: PDMA Blog | Posted By: Gerald Katz, NPDP | Released: November 28, 2012, 11:36 am
For some time now, the definition of Voice of the Customer (VoC) has been stretched, diluted and some would even say hijacked, in ways both good and bad. In this Discovery Lab, we dealt with both the old and the new, the traditional and the new wave.
PIM 2012 Speaker Recaps - How Novant Health Is Leveraging Innovation to Deliver Patient Experience
Blog: PDMA Blog | Posted By: Matthew Gymer | Released: November 28, 2012, 11:09 am
North Carolina’s Novant Health, one of the country’s largest integrated health networks is finding new ways to innovate around established medical practices. This is good news for patients! With the goal of providing “The Remarkable Patient Experience,” Novant Innovation is leading health care...
Effective Use of Silver Bullets in New Product Development: Ready, Aim, Fire, Repeat and Refine
Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: November 16, 2012, 10:39 am
Silver bullets are used in new product development to eliminate factors that detract from success. In a simplified format, the directions for using silver bullets are ready, aim, fire, repeat and refine.
PIPELINE: A Virtual Gathering of Thought-Leaders in Innovation
Blog: PDMA Blog | Posted By: Allison LeMay | Released: September 25, 2012, 5:05 am
Over the last few months, PIPELINE 2012, the premier online conference for innovative product development, has drawn more than 1,100 attendees. The virtual conference attracts product development executives from a cross-section of industries around the world, igniting a high-energy exchange.
Testing Hypotheses: Serious Play
Blog: PDMA Blog | Posted By: Larry Marturano | Released: May 25, 2012, 10:15 am
In my last few posts, I’ve been drawing an analogy between the scientific method and customer centered design—and showing how the two are intriguingly close in practice and intent.
I’ve shown how up-front user understanding in design is just like the scientist’s initial observation...
Innovation Insights from WEF Latin America 2012
Blog: PDMA Blog | Posted By: Geovanny Romero | Released: April 20, 2012, 4:40 pm
The seventh World Economic Forum on Latin America took place in Puerto Vallarta, Mexico, on 16-18 April 2012. The meeting, held under the theme “Regional Transformation in a New Global Context”, convened a record number of participants for this regional gathering, with close to 900 top regional...
Prototypes, Hypotheses, and Bookies
Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 5, 2012, 10:15 am
In a previous post, I talked about the parallels between the scientific method and user centered design, and described how the first step in the scientific method – characterization – is just like the up-front user observation that is the hallmark of many user centered design processes.
So what abou
How to Measure New Product Productivity in Your Industry
Blog: PDMA Blog | Posted By: Geovanny Romero | Released: February 27, 2012, 9:25 pm
When you look at Innovation Performance in your industry, you must think in NPD Productivity. Many businesses now use metrics that can be used to gauge productivity from R&D spending. According to Robert G. Cooper in your book Winning at New Products, the productivity is defined as...
The Principles of Lean Innovation
Blog: PDMA Blog | Posted By: Geovanny Romero | Released: February 27, 2012, 1:00 pm
James P. Womack, co-author of Lean Thinking defines Lean as “Creating ever more value for customers with ever fewer resources”.
In this way, the professionals already have the “lean tools” as available resources, and now they can to apply in the process of Innovation.
Nowadays this practice is very
Tycho Brahe, Your Third-Grade English Teacher and Innovation
Blog: PDMA Blog | Posted By: Larry Marturano | Released: February 26, 2012, 10:55 am
I hear all the time from engineers and developers who disdain user-centered innovation practices. Inside jokes about the black turtleneck crowd abound, Steve Jobs notwithstanding. Conventional technical wisdom holds that “soft” front end techniques are too fuzzy, too unstructured...
Book Review: Relentless Innovation by Jeffrey Phillips
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 23, 2012, 4:00 pm
Psychologists have a long running debate about what shapes human behavior. A leading theory suggests that two significant influences dictate how we act, how we respond to situations and what shapes our world view. These two factors are the...
3 Stories That Stick: Firearms, Fat Suits and Failing Forward
Blog: PDMA Blog | Posted By: Philippe De Ridder | Released: December 4, 2011, 4:20 pm
Heading back home from PDMA’s Annual Conference and our Business Model Workshop there, I felt it was time to reflect on all the ideas and inspiration from the past days. There’s a lot to take in on a 3-day conference!
My Take-aways from PIM 2011 conference in Phoenix: Hell Yeah!
Blog: PDMA Blog | Posted By: Philippe De Ridder | Released: November 22, 2011, 12:30 pm
We’re halfway in PDMA’s Annual Global Conference 2011 in Phoenix, so it’s time to share some impressions! First of all, it seems like most of the people are very happy to have left the blizzards in the North for sunny Phoenix for a couple of days :)
General Motors takes a CUE from customers and takes a leap with NPD
Blog: PDMA Blog | Posted By: Larry Marturano | Released: November 15, 2011, 11:15 am
As design consultant and a tech geek, it’s always exciting for me to see practical innovation in action—companies leveraging existing and emerging technologies with their own unique skills and capabilities and doing the “next right thing” for their customers.
And because I’m a huge believer...