Blogs

    Classification: PDMA Blog

    2016 PDMA Annual Conference: A Recap
    Blog: PDMA Blog | Posted By: Ande Leslie | Released: November 15, 2016, 8:27 am

    The 2016 PDMA Annual Conference hosted another successful gathering of hundreds of product developers and product managers from Fortune 500 companies, as well as academics from universities around the world in Atlanta on Oct. 15-19.

    The event featured keynote sessions from several local Atlanta org

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    5 Steps to a Better Culture of Collaboration — and Better Products
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: September 26, 2016, 10:53 am

    One of the most contentious relationships in any company is that of the product manager and the product or user experience designer. Without a clear division of where one role ends and the other begins, there can be conflict. It doesn’t help that others in (and outside) of the organization may not f

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    Book Review: Breaking Failure
    Blog: PDMA Blog | Posted By: Alexander Edsel | Released: November 14, 2016, 4:18 pm

    Breaking Failure by Alexander Edsel examines business failure and underperformance that occurs in many businesses and industries today. The director of the Master of Science in Marketing program for the Naveen Jindal School of Business at The University of Texas at Dallas, Edsel has more than 20 yea

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    Book Review: Collective Genius: The Art and Practice of Leading Innovation
    Blog: PDMA Blog | Posted By: Joshua Louis Cohen, Esq. | Released: October 18, 2016, 11:47 am

    Is your organization both willing and able to innovate? If not, or if you’re still getting there, “Collective Genius” will help catalyze your efforts. From the start, “Collective Genius” warns us that the ability to innovate quickly and effectively, again and again, is perhaps the only enduring comp

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    Book Review: Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: January 17, 2017, 7:40 am

    Whitney Johnson, a colleague of Clayton Christensen and a frequent contributor to Harvard Business Review, presents an introspective look at disruption in Disrupt Yourself. This small book examines how we can apply innovation theory, like disruption and S-curves, to changing our personal and profess

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    Book Review: Scaling Up: How a Few Companies Make It… and Why the Rest Don’t
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: December 12, 2016, 1:07 pm

    Product managers and product development practitioners are challenged to satisfy customer needs. Yet without attention to the needs of internal customers and careful regulation of business processes, new products can fail to generate revenue or to meet growth objectives.

    Verne Harnish’s recent boo

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    Book Review: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
    Blog: PDMA Blog | Posted By: Stephanie Richards | Released: August 16, 2016, 7:30 am

    What Great Brands Do was written by Denise Lee Yohn, a consultant, speaker, and writer with over 25 years of experience helping organizations develop their brands. She identifies seven principles of building a brand that are interdependent on one another, resulting in a holistic approach to building

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    Corporates and Startups Co-Creating the Future
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 13, 2016, 11:10 am

    The old definition of innovation is dead. Now it’s, how to “stay in the game.” Established companies searching for new sources of growth need to learn how to pursue higher risk, transformative innovation beyond today’s core business. But how can they do this within organizations that are focused on

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    PDMA Blog

    Data as Innovation – A Sneak Peek of the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 15, 2016, 7:56 am

    PDMA is pleased to announce Raleigh Gresham, Director of Global Business Traveler Insights and Experience at InterContinental Hotels Group as one of the featured 2016 PDMA Annual Conference keynote speakers.



    Raleigh has built a career around designing ways for brands and organizations to truly pu

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    How the IoT Is Changing the Product Development Process
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: January 8, 2017, 10:10 am

    If there is one trend that is influencing nearly every aspect of our lives, it’s the Internet of Things. Almost everything that we use every day, at home and at work, and even in our vehicles, is connected to the internet in some way, with the intent of helping us get more from our devices and make

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    PDMA Director Sharon Parsons named a Bronze winner for 2016 Stevie Awards for Women in Business
    Blog: PDMA Blog | Posted By: Jaclyn Moriarty | Released: November 30, 2016, 1:09 pm

    PDMA Director Sharon Parsons won a Bronze Stevie Award for Women in Business in the Employee of the Year – Business – All Other Industries category. Parsons attended the 2016 Stevie Awards dinner in New York City on Nov. 18 where she accepted the prestigious award.

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    PDMA Offers Product Development and Management Lessons from Top Brands at the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Ande Leslie | Released: August 15, 2016, 2:52 pm

    CHICAGO – The Product Development and Management Association (PDMA) is offering product developers and product managers the opportunity to learn new approaches, best practices and strategies for delivering greater value to their company’s product development and management programs from top brands a

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    PDMA Utah Explores the Internet of Things at Successful Summer Event
    Blog: PDMA Blog | Posted By: Robert B Male, PhD, P.E. | Released: September 15, 2016, 8:17 am

    The PDMA Utah Chapter meeting was called to order the evening of Aug. 31 after Tibetian food from Shambalya Café was served buffet style. MannMade Innovations, a Woods Cross, Utah, design company specializing in firmware/software

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    PDMA’s Keynote Has a Message For You
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 13, 2016, 6:30 am

    The PDMA Annual Conference is only a few weeks away. Terry Jones, Founder and Former Chief Executive Officer of Travelocity & Former Chairman of Kayak.com, is looking forward to meeting you in Atlanta, October 16-19 for the 2016 Annual Conference. Watch his video below to hear his personal message t

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    PDMA Blog

    Product Development and Management Association Announces 2017 Board of Directors
    Blog: PDMA Blog | Posted By: Ande Leslie | Released: January 9, 2017, 3:30 pm

    CHICAGO, IL – The Product Development and Management Association (PDMA) is pleased to announce the 2017 Board of Directors.

    Allan Anderson, NPDP, Professor of Product Development and Director of Marketing for the School of Engineering and Advanced Technology at Massey University, will serve as Chai

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    PDMA Blog

    Stop Chasing ‘Faster Horses’
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: August 2, 2016, 7:54 am

    Henry Ford is credited with remarking, “If I had asked people what they wanted, they would have said faster horses.” Ford knew that innovation has its roots in a keen understanding of peoples’ needs rather than product improvements.

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    PDMA Blog

    UPS Keynote – A Sneak Peek of the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 8, 2016, 10:18 am

    PDMA is pleased to announce Alan Amling, Vice President of UPS Supply Chain Solutions as one of the featured 2016 PDMA Annual Conference keynote speakers.

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    Webcast: Collecting Product Input through a Well-Managed Customer Advisory Board Program
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 16, 2016, 9:33 am

    Eyal Danon and Gavin Nathan from the Ignite Advisory Group will share methods for validating corporate strategies, gathering input to product development, and deepening relationships with key clients. The live webcast will be 2 November 2016 at 1 PM Eastern (New York).

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    Webcast: Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 16, 2016, 9:31 am

    Dan Adams of the AIM Institute will share new-to-the-world research to improve B2B customer insight for product development.

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    Xerox Named 2016 Outstanding Corporate Innovator (OCI) Winner by Product Development and Management Association (PDMA)
    Blog: PDMA Blog | Posted By: Hannah Peltier | Released: September 20, 2016, 10:03 am

    Xerox Named 2016 Outstanding Corporate Innovator (OCI) Winner by PDMA

    1 Comment(s) — Latest:Dec 12, 2017 04:16 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog | OCI Winners


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