Blogs

    Classification: PDMA Blog

    The Ultimate Soft Requirement
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: August 19, 2011, 9:30 am

    A funny thing happened in product development circles after the iPhone’s launch. Oh, it had been simmering along for a while in some circles, but when the Phone From Cupertino hit the shelves my company started hearing the same thing from almost every one of our product development clients...

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    PDMA Blog

    Innovation at LEGO – What do you think?
    Blog: PDMA Blog | Posted By: Brad Barbera | Released: October 21, 2011, 3:00 pm

    In the October edition of Visions, we published a different kind of article. In comic-book style, Dr. David Robertson of Penn’s Wharton Business School laid out a brief history of The LEGO Group. After phenomenal growth that saw a doubling of sales every fifteen years, suddenly things changed.

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    PDMA Blog | The LEGO Group | Visions

    Innovation at Ground Zero
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: October 17, 2011, 11:25 am

    Last night I watched the amazing Discovery Channel documentary Rising: Rebuilding Ground Zero chronicling the reconstruction of the World Trade Center after the tragedy of 9/11. The show is an awe inspiring mix of engineering marvels, construction complexity, and a healing nation. The documentary...

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    PDMA Blog | Goals | Ground Zero

    Is an NPDP Certification Worth It?
    Blog: PDMA Blog | Posted By: Brad Barbera | Released: October 12, 2011, 3:05 pm

    I was recently asked if pursuing NPDP Certification through the PDMA is worth the effort. In the interest of full disclosure, I am the Executive Director of the PDMA, so before you think to yourself "well of course he’s going to say certification is worth it," let me explain why...

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    PDMA Blog | NPDP Certification

    Kobayashi Maru Thinking: Closing an Innovation Gap
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: August 7, 2011, 2:00 pm

    Perhaps you have heard the following riddle. If it takes one woman nine months to produce a baby, can nine women produce a baby in one month? Many people come to the conclusion that there is not a clever answer to this riddle. In addition, they find a bit of humor in the way the riddle is...

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    PDMA Blog | Business Process | Kobayashi Maru | Product Innovation

    Innovation, Power, and "The Decision" of Lebron James
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: July 28, 2011, 8:35 am

    We all like to believe that we are pretty good judges of ideas. We think we can objectively evaluate an idea based on its merits and recognize a creative solution, an innovative breakthrough, or a smart decision. When it comes to spotting the brilliant idea, we, like Potter Stewart...

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    PDMA Blog | Innovation | LeBron James | Power

    Let's just not hire them
    Blog: PDMA Blog | Posted By: Michael Koppelmann | Released: July 25, 2011, 11:45 am

    In my previous post 9 Essential Characteristics of an Innovation Candidate I attempted to break-in my new PDMA blog with a practical guide to what I have seen make up a great Innovation or Product Manager. As it was my first post...

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    PDMA Blog | Innovation Candidates

    9 Essential Characteristics of an Innovation Candidate
    Blog: PDMA Blog | Posted By: Michael Koppelmann | Released: July 7, 2011, 11:35 am

    As the idea of innovation grows within corporate culture, both as a true practice and just as often as a term to be sprinkled about like so much PowerPoint seasoning, many companies are getting serious about making a cultural shift toward product creativity as a goal. While the majority of these...

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    PDMA Blog | Innovation | Innovation Candidates | Innovation Techniques

    The Need for Portfolio Management in the Co-Creation Process
    Blog: PDMA Blog | Posted By: Zach Friedman | Released: June 28, 2011, 3:25 pm

    I think Michael Norton, Jack Nickell, and Zach Smith said it best when they collectively claimed that co-creation is "opesociacollaberaticreatinnovatcrowdsourccommunitengagementifaction".
    The question is, which model is best?

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    PDMA Blog | Co-Creation | Portfolio Management | Social Product Development

    The Currency of Social Change
    Blog: PDMA Blog | Posted By: Nina Miller | Released: June 28, 2011, 12:00 pm

    Communities gather around a shared set of values, and they all have different currencies. It could be money, recognition, relationships or just pure entertainment. Success for any co-creation process means...

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    PDMA Blog | Co-Creation | Collaboration

    Make more makers
    Blog: PDMA Blog | Posted By: Nina Miller | Released: June 28, 2011, 11:55 am

    I come from a maker family. I learned to sew and draw at the same time, and I was given a hammer, nails and scrap wood to play with at a very young age. This environment made me confident that I could build my own solutions with any tools that were available to me. Any skill I needed...

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    PDMA Blog | Co-Creation | Sustaining Practices

    Disrupting Ourselves with Open Innovation
    Blog: PDMA Blog | Posted By: Amy Kenly | Released: June 28, 2011, 11:15 am

    Yesterday at the PDMA Conference on Social Product Development and Co-Creation, we heard from David Ritter, CEO of InnoCentive. David talked about using challenge-driven product development in a B2B environment to take advantage of resources working outside of the immediate sphere and accelerate...

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    PDMA Blog | B2B | Product Innovation | Social media

    Your Company’s REAL Social Software
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: June 28, 2011, 11:00 am

    Browsing the programs at Enterprise 2.0 and the PDMA’s own Conference on Social Product Development and Co-Creation, it’s obvious that the collective opinion on enterprise social media is pretty bullish. A cottage industry has emerged selling the benefits of collaboration among your employees...

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    PDMA Blog | Business Process | Social media | Social Product Development

    Who’s Your Crowd? The Use of Virtual Private Expert Networks
    Blog: PDMA Blog | Posted By: Amy Kenly | Released: June 28, 2011, 9:10 am

    This week I’m attending the PDMA Conference on Social Product Development and Co-Creation. One of my favorite speakers on the Monday agenda was Ben Kaufman, the founder and CEO of Quirky. Ben is a fantastic speaker and clearly brings a high level of enthusiasm to his company and the idea...

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    PDMA Blog | Co-Creation | PDMA Conference | Social Product Development

    How Will You Create a Social Innovation Culture?
    Blog: PDMA Blog | Posted By: Amy Kenly | Released: June 27, 2011, 9:05 am

    Like any new business initiative, incorporating social product innovation strategy and technology into existing innovation and product development processes is likely to encounter resistance and lack of support. At the PDMA Conference on Social Product Development and Co-Creation, I‘m looking...


    Tony Hsieh: Culture is King at Zappos
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: June 20, 2011, 10:35 am

    Culture is king at Zappos. At the World Innovation Forum, Tony Hsieh told the audience that there are five things Zappos does to build and cultivate their unique company culture focused on customer service.

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    PDMA Blog | Culture | Zappos

    Clayton Christensen: Two Surprising Reasons Good Companies Fail
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: June 13, 2011, 2:35 pm

    Clayton Christensen is an inspiring guy. Not only has he disrupted the business world throughout his career as one of the foremost innovation academics, he has also overcome a bout with cancer and a recent stroke. Introduced as "the Kobe Bryant of the innovation world," he kicked off the 2011...

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    PDMA Blog | World Innovation Forum

    Think FaceBook is Your Company's Best Social Software Approach? Think Again.
    Blog: PDMA Blog | Posted By: Jeanne Bradford | Released: May 26, 2011, 4:45 pm

    I recently heard John Hagel, Co-Chairman of the Deloitte Center for the Edge, speak about the effective application of social software in organizations. Contrary to the knee jerk reaction by many companies to "check the social software block" by throwing up a Facebook page, and desperately...

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    PDMA Blog | Social media | Social Software

    Embarking on a Co-Creation Journey: With or Without Your Employees?
    Blog: PDMA Blog | Posted By: Gaurav Bhalla | Released: May 26, 2011, 11:55 am

    New management ideas and practices, especially those on a hot upward trajectory, are like drugs. They produce unwanted side effects. As their adoption and usage becomes more widespread, so do the misconceptions and mythologies surrounding them.
    Take the case of Co-creation...

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    PDMA Blog | Co-Creation

    The Brave New World of Open Innovation
    Blog: PDMA Blog | Posted By: Paul Sloane | Released: May 24, 2011, 11:50 am

    Many leading companies are now adopting open innovation (OI) as a way to drive their new product development. Companies such as Proctor and Gamble, IBM, LG Electronics, Kraft Foods, Reckitt Benckiser, Unilever and Kimberly-Clark are all enthusiastic advocates of this approach.

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    PDMA Blog | Business Models | Business Process | Open Innovation


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