Blogs

    Classification: PDMA Blog

    Why is Listening to the Voice of Your Customer Harder than You Think?
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 28, 2011, 10:10 am

    It seems like nothing stirs a good debate in product development and innovation circles better than what role customers should play in figuring out what to ship. Although it’s a lot of fun to watch, much of the discussion generates more heat than light. In today’s hyper-polarized culture...

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    PDMA Blog | Customer Voice | User Centered Design

    5 Personalities That Ruin the Social Media Party
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: May 23, 2011, 2:45 pm

    Social media is a giant cocktail party. I am not the first person to point this out, as the existence of this book would suggest (I haven't read it but since the author's title confirms my opinion, I am inclined to believe it's brilliant). I recently attended an interesting presentation...

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    PDMA Blog | Social media

    The changing face of product development: Thinking social
    Blog: PDMA Blog | Posted By: Catherine Constantinides | Released: May 23, 2011, 10:30 am

    The social web has dramatically transformed the customer relationship and is changing the rules of how products are created. Customers are no longer passive providers of static feedback- they are active collaborators in the co-design of products and services. In addition, the multitude...

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    PDMA Blog | Product Development | Product Managers | Social media

    Creative Problem Solving Lessons from "Old School"
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: May 18, 2011, 2:30 pm

    Flipping through the channels over the weekend, I came across one of my favorite movies of all time: Old School. Like the subject of this clever Onion article, I ended up neglecting my plans and old school innovationre-watching this comedy classic in its entirety. I saw the movie...

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    PDMA Blog | Problem Solving

    The State of Open Innovation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 2, 2011, 3:10 pm

    How successful is Open Innovation as an innovation method? For leaders like Proctor and Gamble the answer is obvious but the same can’t be said for the vast majority of enterprises taking this route. Partner of The Conference on Social Product Development & Co-Creation, Doug Berger...

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    PDMA Blog | Co-Creation | Open Innovation


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