Blogs

    Classification: PDMA Blog

    Webcast: Collecting Product Input through a Well-Managed Customer Advisory Board Program
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 16, 2016, 9:33 am

    Eyal Danon and Gavin Nathan from the Ignite Advisory Group will share methods for validating corporate strategies, gathering input to product development, and deepening relationships with key clients. The live webcast will be 2 November 2016 at 1 PM Eastern (New York).

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    Webcast: Surprising New Research on B2B-Optimized VOC: Evidence for What Really Works
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 16, 2016, 9:31 am

    Dan Adams of the AIM Institute will share new-to-the-world research to improve B2B customer insight for product development.

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    PDMA Utah Explores the Internet of Things at Successful Summer Event
    Blog: PDMA Blog | Posted By: Robert B Male, PhD, P.E. | Released: September 15, 2016, 8:17 am

    The PDMA Utah Chapter meeting was called to order the evening of Aug. 31 after Tibetian food from Shambalya Café was served buffet style. MannMade Innovations, a Woods Cross, Utah, design company specializing in firmware/software

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    Data as Innovation – A Sneak Peek of the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 15, 2016, 7:56 am

    PDMA is pleased to announce Raleigh Gresham, Director of Global Business Traveler Insights and Experience at InterContinental Hotels Group as one of the featured 2016 PDMA Annual Conference keynote speakers.



    Raleigh has built a career around designing ways for brands and organizations to truly pu

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    Corporates and Startups Co-Creating the Future
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 13, 2016, 11:10 am

    The old definition of innovation is dead. Now it’s, how to “stay in the game.” Established companies searching for new sources of growth need to learn how to pursue higher risk, transformative innovation beyond today’s core business. But how can they do this within organizations that are focused on

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    PDMA’s Keynote Has a Message For You
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 13, 2016, 6:30 am

    The PDMA Annual Conference is only a few weeks away. Terry Jones, Founder and Former Chief Executive Officer of Travelocity & Former Chairman of Kayak.com, is looking forward to meeting you in Atlanta, October 16-19 for the 2016 Annual Conference. Watch his video below to hear his personal message t

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    UPS Keynote – A Sneak Peek of the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: September 8, 2016, 10:18 am

    PDMA is pleased to announce Alan Amling, Vice President of UPS Supply Chain Solutions as one of the featured 2016 PDMA Annual Conference keynote speakers.

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    Book Review: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
    Blog: PDMA Blog | Posted By: Stephanie Richards | Released: August 16, 2016, 7:30 am

    What Great Brands Do was written by Denise Lee Yohn, a consultant, speaker, and writer with over 25 years of experience helping organizations develop their brands. She identifies seven principles of building a brand that are interdependent on one another, resulting in a holistic approach to building

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    PDMA Offers Product Development and Management Lessons from Top Brands at the PDMA Annual Conference
    Blog: PDMA Blog | Posted By: Ande Leslie | Released: August 15, 2016, 2:52 pm

    CHICAGO – The Product Development and Management Association (PDMA) is offering product developers and product managers the opportunity to learn new approaches, best practices and strategies for delivering greater value to their company’s product development and management programs from top brands a

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    Stop Chasing ‘Faster Horses’
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: August 2, 2016, 7:54 am

    Henry Ford is credited with remarking, “If I had asked people what they wanted, they would have said faster horses.” Ford knew that innovation has its roots in a keen understanding of peoples’ needs rather than product improvements.

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