Blogs

    Classification: PDMA Blog

    5 Advanced Degrees That Help Product Design Careers
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: May 25, 2017, 8:10 am

    While some startups are more than eager to hire anyone with smarts and enthusiasm, established companies and engineering firms are not likely to settle for anyone with less than a bachelor degree from a top school. Product design is fulfilling and lucrative, which makes it a competitive field; to ac

    5 Comment(s) — Latest:Feb 21, 2018 01:24 AM | Average Rating: 3.6/5.0 (3 ratings)
    PDMA Blog

    Apple vs. Iomega: Why Innovation Approach Matters
    Blog: PDMA Blog | Posted By: Noel Sobelman | Released: May 10, 2017, 9:43 am

    This is the first of a 2-part series that uses a company case study as a backdrop to explore the differences between core business and new transformative business innovation approaches.

    14 Comment(s) — Latest:Jan 24, 2018 03:37 AM | Average Rating: 3.5/5.0 (2 ratings)
    PDMA Blog

    Apple vs. Iomega: Why Innovation Approach Matters - Part 2
    Blog: PDMA Blog | Posted By: Noel Sobelman | Released: May 19, 2017, 11:40 am

    This is the second of a 2-part series that uses a company case study as a backdrop to explore the differences between core business and new transformative business innovation approaches.

    6 Comment(s) — Latest:Feb 03, 2018 01:37 AM | Average Rating: 4.0/5.0 (1 ratings)
    PDMA Blog

    Book Review: Blue Ocean Shift: Beyond Competing
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 15, 2018, 7:10 am

    In 2005, Professor W. Chan Kim and Renée Mauborgne changed the international business landscape. They presented their theory of “Red Oceans” as the allegory for fierce competition in well-established markets, and of “Blue Oceans” which have almost no competition at all.

    2 Comment(s) — Latest:Feb 21, 2018 11:04 PM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog | Book Review

    Book Review: Deep Work: Rules for Focused Success in a Distracted World
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: June 12, 2017, 11:12 am

    Take a look at your calendar and consult your colleagues. Everyone is busy. Your time is booked, it seems, from the moment you step foot into the office until your head hits the pillow at night. You respond to an endless stream of emails and text messages, even after hours and on weekends. But, you

    5 Comment(s) — Latest:Feb 21, 2018 01:30 AM | Average Rating: 4.0/5.0 (1 ratings)
    PDMA Blog

    Book Review: Managing Virtual Teams
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: April 18, 2017, 7:32 am

    Nearly all of us work in virtual teams. We understand that virtual teams (VT) may struggle with communication and collaboration since we don’t see our colleagues face-to-face (F2F). Yet, VTs offer many advantages for new product development (NPD) because they allow us access to diverse perspectives

    3 Comment(s) — Latest:Feb 07, 2018 12:06 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    Book Review: Sense and Respond
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: July 18, 2017, 8:07 am

    Jeff Gothelf and Josh Seiden want us to carry on a two-way conversation with our customers. In their new book, “Sense and Respond,” Gothelf and Seiden make the case for deeper customer relationships based on advances in technology and a need to react quickly in multiple markets.

    6 Comment(s) — Latest:Feb 08, 2018 06:26 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    Spot-Frame-Learn: From Emerging Technologies to New Business Models
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: May 23, 2017, 8:37 am

    Last week, I was co-presenting with Owens Corning’s innovation team at the IRI 2017 Annual Meeting in Boston. We shared a success story about building organization's competency of integrating technology and business model innovation to drive business investment in new growth platforms and fast track

    6 Comment(s) — Latest:Feb 08, 2018 06:21 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    Top Tips for Keeping Your Product Ideas Safe From Thieves
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: May 4, 2017, 1:10 pm

    In this digital age when companies end up with huge amounts of information about consumers, there is a necessarily large focus on privacy and security. Tech giants such as Google, Apple, and Microsoft are looked at very closely and regularly post updates on the ways in which they keep customer data

    4 Comment(s) — Latest:Dec 21, 2017 04:55 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    Webcast - The Risks of Separating UI/UX From Your Development Cycle
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: August 22, 2017, 7:27 am

    During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles.

    8 Comment(s) — Latest:Feb 17, 2018 07:05 AM | Average Rating: 4.0/5.0 (1 ratings)
    PDMA Blog


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