Blogs

    Classification: PDMA Blog

    How to Effectively Manage Your Team
    Blog: PDMA Blog | Posted By: Reese Jones | Released: March 16, 2017, 1:46 pm

    No matter the size of your product development team, managing it can be a challenge. As outlined by Medium, the product development team is often divided into five roles:

    Strategy.
    Engineering.
    Marketing.
    Analytics.
    Operations.

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    Webcast: Building Insanely Great Products
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: March 14, 2017, 9:07 am

    During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do" to develop successful products, decision making, the importance of values and vision, and h

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    Book Review: Competing Against Luck
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: March 13, 2017, 2:22 pm

    Like many new product development professionals (NPDP), I am a big fan of Clayton Christensen’s work. His latest book, Competing Against Luck, with co-authors Taddy Hall, Karen Dillon and David S. Duncan, does not disappoint. Filled with classic stories of innovation success, the text instructs how

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    Call for Papers: Special Issue of Journal of Product Innovation Management
    Blog: PDMA Blog | Posted By: Gloria Barczak | Released: March 3, 2017, 11:31 am

    CALL FOR PAPERS 

    Special Issue of Journal of Product Innovation Management: "Value Capture in Open Innovation Systems: Value at the Surface"

     Motivation for the Special Issue

    Open innovation has received increased attention from scholars and practitioners alike over the last decade. The core tene

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    Webcast: "So, Who is the Customer"
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: February 27, 2017, 9:57 am

    During this webcast, Gerry Katz will explore the complexity of managing the needs of many relevant 'customers' in business-to-business (B2B) product development.

    At the beginning of any new product development initiative, one of the most critical questions that needs to be answered is, “Who’s the c

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    PDMA Blog


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