Blogs

    Classification: PDMA Academic Blog

    PDMA Wants to Know: What Do You Think of the New Visions?
    Blog: PDMA Blog | Posted By: Allison LeMay | Released: April 23, 2013, 8:13 pm

    Last week, PDMA launched Q1 2013 of Visions. Notice anything new about it?

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    PDMA Launches “The PDMA Handbook of New Product Development, 3rd Edition”
    Blog: PDMA Blog | Posted By: Kelly Rehan | Released: April 10, 2013, 11:35 am

    If you have a copy of the first or second editions of “The PDMA Handbook of New Product Development,” there is a good possibility that it is beginning to show its age and contains numerous paper clips, page markers and highlights on the sections you frequently refer.

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    PIM 2012 Speaker Recaps - Innovation Process and Techniques: From Start to Finish
    Blog: PDMA Blog | Posted By: Lee Goldring | Released: November 28, 2012, 11:42 am

    In this lab, we took a journey. Our guide book was New Product Development for Dummies, co-authored by the Discovery Lab co-chair, Dr. Robin Karol. Our destination was a better understanding and set of tools to enable the attendees to take an idea from concept to launch.

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    PIM 2012 Speaker Recaps - Voice of the Customer: Stretching the Boundaries
    Blog: PDMA Blog | Posted By: Gerald Katz, NPDP | Released: November 28, 2012, 11:36 am

    For some time now, the definition of Voice of the Customer (VoC) has been stretched, diluted and some would even say hijacked, in ways both good and bad. In this Discovery Lab, we dealt with both the old and the new, the traditional and the new wave.

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    PIM 2012 Speaker Recaps - How Novant Health Is Leveraging Innovation to Deliver Patient Experience
    Blog: PDMA Blog | Posted By: Matthew Gymer | Released: November 28, 2012, 11:09 am

    North Carolina’s Novant Health, one of the country’s largest integrated health networks is finding new ways to innovate around established medical practices. This is good news for patients! With the goal of providing “The Remarkable Patient Experience,” Novant Innovation is leading health care...

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