Why is Listening to the Voice of Your Customer Harder than You Think?
Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 28, 2011, 10:10 am
It seems like nothing stirs a good debate in product development and innovation circles better than what role customers should play in figuring out what to ship. Although it’s a lot of fun to watch, much of the discussion generates more heat than light. In today’s hyper-polarized culture...
The State of Open Innovation
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 2, 2011, 3:10 pm
How successful is Open Innovation as an innovation method? For leaders like Proctor and Gamble the answer is obvious but the same can’t be said for the vast majority of enterprises taking this route. Partner of The Conference on Social Product Development & Co-Creation, Doug Berger...