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    How Will You Create a Social Innovation Culture?
    Blog: PDMA Blog | Posted By: Amy Kenly | Released: June 27, 2011, 9:05 am

    Like any new business initiative, incorporating social product innovation strategy and technology into existing innovation and product development processes is likely to encounter resistance and lack of support. At the PDMA Conference on Social Product Development and Co-Creation, I‘m looking...


    Tony Hsieh: Culture is King at Zappos
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: June 20, 2011, 10:35 am

    Culture is king at Zappos. At the World Innovation Forum, Tony Hsieh told the audience that there are five things Zappos does to build and cultivate their unique company culture focused on customer service.

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    PDMA Blog | Culture | Zappos

    Clayton Christensen: Two Surprising Reasons Good Companies Fail
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: June 13, 2011, 2:35 pm

    Clayton Christensen is an inspiring guy. Not only has he disrupted the business world throughout his career as one of the foremost innovation academics, he has also overcome a bout with cancer and a recent stroke. Introduced as "the Kobe Bryant of the innovation world," he kicked off the 2011...

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    PDMA Blog | World Innovation Forum

    Think FaceBook is Your Company's Best Social Software Approach? Think Again.
    Blog: PDMA Blog | Posted By: Jeanne Bradford | Released: May 26, 2011, 4:45 pm

    I recently heard John Hagel, Co-Chairman of the Deloitte Center for the Edge, speak about the effective application of social software in organizations. Contrary to the knee jerk reaction by many companies to "check the social software block" by throwing up a Facebook page, and desperately...

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    PDMA Blog | Social media | Social Software

    Embarking on a Co-Creation Journey: With or Without Your Employees?
    Blog: PDMA Blog | Posted By: Gaurav Bhalla | Released: May 26, 2011, 11:55 am

    New management ideas and practices, especially those on a hot upward trajectory, are like drugs. They produce unwanted side effects. As their adoption and usage becomes more widespread, so do the misconceptions and mythologies surrounding them.
    Take the case of Co-creation...

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    PDMA Blog | Co-Creation


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