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    Apple vs. Iomega: Why Innovation Approach Matters
    Blog: PDMA Blog | Posted By: Noel Sobelman | Released: May 10, 2017, 9:43 am

    This is the first of a 2-part series that uses a company case study as a backdrop to explore the differences between core business and new transformative business innovation approaches.

    2 Comment(s) — Latest:Jul 01, 2017 04:16 AM | Average Rating: 2.0/5.0 (1 ratings)
    PDMA Blog

    Top Tips for Keeping Your Product Ideas Safe From Thieves
    Blog: PDMA Blog | Posted By: Tiffany Rowe | Released: May 4, 2017, 1:10 pm

    In this digital age when companies end up with huge amounts of information about consumers, there is a necessarily large focus on privacy and security. Tech giants such as Google, Apple, and Microsoft are looked at very closely and regularly post updates on the ways in which they keep customer data

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    Book Review: Managing Virtual Teams
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: April 18, 2017, 7:32 am

    Nearly all of us work in virtual teams. We understand that virtual teams (VT) may struggle with communication and collaboration since we don’t see our colleagues face-to-face (F2F). Yet, VTs offer many advantages for new product development (NPD) because they allow us access to diverse perspectives

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    How to Effectively Manage Your Team
    Blog: PDMA Blog | Posted By: Reese Jones | Released: March 16, 2017, 1:46 pm

    No matter the size of your product development team, managing it can be a challenge. As outlined by Medium, the product development team is often divided into five roles:


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    PDMA Blog

    Webcast: Building Insanely Great Products
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: March 14, 2017, 9:07 am

    During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do" to develop successful products, decision making, the importance of values and vision, and h

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