Book Review: Brand esSense: Using Sense, Symbol and Story to Design Brand Identity
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 15, 2014, 8:32 am
Much of the customer data gathered during the market research phases of new product development (NPD) is focused on positioning the product upon commercialization. New products attempt to solve a customer’s problem while the marketing collateral yields an emotional link with the consumer.
Book Review: Breaking Out: How to Influence in a World of Competing Ideas
Blog: PDMA Blog | Posted By: Beth Dettmer, NPDP | Released: April 17, 2014, 4:48 am
How does the idea entrepreneur go public, break out, and achieve influence? How can we, too? Breaking Out opens with an explanation of the model and concepts to “break out” and do “something that seems simple, but is difficult.
Book Review: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 9, 2013, 8:46 am
Business Model Generation is a hands-on manual designed to help organizational leaders formalize business concept new product development.
Book Review: Creating Innovative Products and Services: The FORTH Innovation Method
Blog: PDMA Blog | Posted By: Stephane Bardin | Released: June 20, 2014, 1:18 pm
Developing new products is daunting. Yet new products are critical to the long-term success of any organization. They invigorate your product portfolio, enlarge your bottom line, and interest new consumers to discover your products.
Book Review: Enterprise Excellence: A Practical Guide to World-Class Competition
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:22 am
Innovations propose value. Operations create those values in salable (and profitable) form for the organization. Execution everywhere is the most crucial activity during the progress of an innovation from its ideation to implementation (Govindarajan and Trimble, 2010).
Book Review: Future Search: Getting the Whole System in the Room for Vision, Commitment, and Action
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:29 am
Corporations today must deal with change at an ever-increasing pace and scale. Change impressed on the organization from outside leads to structural gaps in organization, process, and skills sets of employees.
Book Review: iLearning: How to Create an Innovative Learning Organization
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:17 am
In iLearning: How to Create an Innovative Learning Organization, Mark Salisbury brings together common sense knowledge about knowledge and learning so that teams and organizations can work together more effectively.
Book Review: Key Concepts in Innovation
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:40 am
The subject of innovation is so multifaceted and diverse that the new product development (NPD) professional is challenged to become familiar with the various bodies of knowledge that have their own unique concepts and terminology.
Book Review: Knowledge Matters: Technology, Innovation, and Entrepreneurship in Innovation Networks
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:31 am
This book offers notes from 18 contributors—professors, engineers, leaders, presidents, advisers, research fellows, and lecturers.
Book Review: Managing
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:19 am
This book is a three-decades-plus follow-up to Mintzberg's 1973 book The Nature of Managerial Work (Mintzberg, 1973).
Book Review: Maximizing Project Value: A Project Manager’s Guide
Blog: PDMA Blog | Posted By: Gerald Mulenburg | Released: November 8, 2013, 10:22 am
From its title, this book’s obvious goal is to guide project managers in maximizing project value. Author John Goodpasture says, “Value is the worth we place upon something for which we are willing to give up something else”.
Book Review: Mega Project Management: Lessons on Risk and Project Management From the Big Dig
Blog: PDMA Blog | Posted By: Gerald Mulenburg | Released: August 19, 2014, 1:39 pm
Although, as this book’s title indicates, author Virginia Greiman uses the Big Dig project in Boston as the basis for discussing mega project management, she does so from her vantage as an active participant in this project, first as the deputy counsel, and then as head of risk management.
Book Review: Military Food Engineering and Ration Technology
Blog: PDMA Blog | Posted By: Carla Lynn Kuesten | Released: April 17, 2014, 4:49 am
This book about feeding the warfighter begins with a quote from Frederick the Great—“Understand that the foundation of any army is the belly. It is necessary to procure nourishment for the soldier wherever you assemble him and wh
Book Review: Playing to Win: How Strategy Really Works
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: February 28, 2014, 2:25 pm
Not surprisingly, A.G. Lafley’s latest offering, “Playing to Win” with co-author Roger Martin, is a superb book for anyone working in new product development (NPD) or innovation.
Book Review: Serial Innovators: Firms that Change the World
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:45 am
Man is an innovating animal. Coming to live in groups for man is an inborn trait. Ample historical evidence exists for man's innovative accomplishments in the civilizations over the ages
Book Review: Take Charge Product Management
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:33 am
Take Charge Product Management is a short, easy-to- read narrative following a newly minted product manager named Sean through his first 12 months on the job. Sean works for a small to midsized firm which had no formal product manager role prior to his appointment.
Book Review: Taming Change with Portfolio Management
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:24 am
Taming Change is packed with information for executives, project managers, product development professionals, and business process improvement specialists.
Book Review: The Art of Invention: The Creative Process of Discovery and Design
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:27 am
Of the many books available about invention and creativity, this author is over the top in providing the reader with not just what invention is but how to do it using clear definitions of the principles of design to make his points.
Book Review: The First Mile: A Launch Manual for Getting Great Ideas into the Market
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: September 16, 2014, 12:50 pm
Unsurprisingly, Scott Anthony’s new book, “The First Mile,” is delightful. Anthony draws on innovation experiences and theory to present a new innovation process toolkit. Part I of “The First Mile” defines the problem innovators face to get an idea off the ground. It take more than sexy technol
Book Review: The Innovation Manual
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:13 am
David Midgley views innovation as the most interesting topic in business. He wrote this book as a guide for managers who need to create significant increases in value when bringing innovations to market.
Book Review: The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:42 am
This final entry in coauthor Christensen's innovation trilogy complements his influential The Innovator's Dilemma (1997) and coauthored The Innovator's Solution (2003) with a notably accessible style.
Book Review: The Lean Machine: How Harley-Davidson Drove Top-Line Growth
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 9, 2013, 8:49 am
The three books in this review all approach the concept of “lean product development” in ways that are so different that reading all three books at once might leave a reader confused about what exactly lean product development is.
Book Review: The Lean Startup
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:35 am
In late 2011, The Lean Startup by Eric Ries became one of the top-selling business books. A significant portion of the content is dedicated to the development of radically new products.
Book Review: The Lords of Strategy: The Secret Intellectual History of the New Corporate World
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:37 am
An account of the influential growth of the strategy consulting field since the 1960s, The Lords of Strategy chronicles business strategy concept ideation and diffusion.
Book Review: The Power of Co-Creation
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:44 am
If you like learning case studies, then you will love this book! The Power of Co-Creation offers real-life stories across a breadth of industries where firms have demonstrated success by opening up product and service delivery to new players.
Book Review: The Price of Global Health
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: February 28, 2014, 2:25 pm
This book encompasses four parts that form the backbone of this complicated journey into understanding drug pricing on a global basis: A-Drug Pricing and Market Access Basics, B-Structured Pricing and Market Access Approaches, C-Developing Integrated Global Strategy, and D-Key Healthcare Systems.
Book Review: Thinking on Purpose for Project Managers: Outsmarting Evolution
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 4, 2013, 11:38 am
If you've ever wondered about the many poor decisions that are made in life, this book identifies why and what can be done about making better ones.
Book Review: TILT: Shifting Your Strategy from Products to Customers
Blog: PDMA Blog | Posted By: Lisa Beth Welton | Released: May 13, 2014, 7:20 am
In light of maturing markets with increasing numbers of products clamoring for limited shelf space, Niraj Dawar’s book, TILT: Shifting Your Strategy from Products to Customers is a compelling exposition to why and how companies must shift their value creation efforts from the upstream activities of
Book Review: Winning with Risk Management
Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: October 20, 2014, 12:36 pm
New product development (NPD) is inherently risky. Identifying new technologies, novel markets, and unique applications of products is highly uncertain.
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Innovate Carolina 2014 Conference Featured Outstanding Speakers
Blog: PDMA Blog | Posted By: Barbara Benton | Released: May 15, 2014, 9:25 am
Innovate Carolina, the annual one-day conference of PDMA's Carolinas chapter was held Friday, April 25. This year's conference took place at the North Carolina Biotechnology Center in Research Triangle Park, with the theme, “Building Your Career Toolkit: Innovative Paths for Innovative Development”.
PDMA Annual Research Forum Day 1 Update
Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 26, 2013, 8:43 pm
Thank you to everyone who made the first day of the PDMA PIM 13 Annual Research Forum such a huge success! PDMA’s Annual Research Forum provides a common ground for academics and practitioners from all over the world who are pushing the envelope. Here is a recap of the day's content:
PDMA Annual Research Forum Day 2 Update
Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 28, 2013, 9:14 am
The final day of the Research Forum continued with academics and practitioners joining together to discuss essential topics in new product development. Here are a couple highlights from the day:
PDMA Best Student Paper Award winner Anna Sadovnikova presented her research on Understanding Variatio
PIM 13 Conference Update: HP, Red Hat, Chick-fil-A and more!
Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 29, 2013, 9:18 am
Monday marked the first day of the official 2013 Product Innovation Management Conference. Hundreds of product development professionals gathered in Phoenix to address the issue of innovating under constraint. Here's an overview of the day:
Brenda Tollett, PDMA Conference Committee Chair (above)
PIM 13 Conference Update: Insights from Equifax, Aon and OCI Award Winners
Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 30, 2013, 8:37 am
The second day of PDMA's Product Development Management Conference (PIM 13) brought attendees together to work on innovation problems such as portfolio management, standing out amongst generic brands, and more.
PDMA Vice Chair Robert Hale (above) welcomed attendees to Day 2 and introduced keynote
PIM 13 Final Conference Update: Outsmarting Google and the Craft Movement
Blog: PDMA Blog | Posted By: Ashley Anderson | Released: October 31, 2013, 8:15 am
The final day of the Product Innovation Management Conference (PIM 13) saw insightful keynotes from John Heath, Senior VP of Innovation at Chobani and Evan Bailyn, CEO of First Page Sage.
"People trust Google results to be the best content on the web," - Evan Bailyn.
Bailyn has built and sold fi
US Manufacturers Reboot: Three Initiatives for Success
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 21, 2014, 9:49 am
By Christine H. Luzar and Ann H. Debelack
OVERVIEWWith economic indicators painting an ambiguous near-term outlook, many US manufacturers question the timing and feasibility of new capital investment and hiring.
Key takeaways from projects completed in the last six months suggest the pressure to r
Using Excel spreadsheets to evaluate new product opportunities?
Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: March 21, 2014, 10:39 am
Using Excel spreadsheets to evaluate new product opportunities?
Excel spreadsheets can be cumbersome and time consuming. Especially if you rely on multiple spreadsheets, involve others and need to evaluate a product portfolio. Rangal can transform your Excel models into collaborative, dynamic and
Using Twitter to Enhance your PIM Conference Experience
Blog: PDMA Blog | Posted By: Dan McDonnell | Released: October 22, 2013, 5:12 pm
PDMA's PIM 13 (#PIM13 in Twitter hashtag speak) is less than a week away. Twitter is a truly incredible tool that can greatly enhance your conference experience. You can connect with speakers and other attendees before you arrive in Phoenix, engage in dialogue, capture your key learnings and observa
Virtual Conference: Learn Innovative Product Development Strategies at PIPELINE 2014
Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 20, 2014, 2:29 pm
Join more than 2000 product development peers from around the globe at PIPELINE 2014 – The Free Virtual Conference for Innovative Product Development on Friday, June 6.
Webcast: Value Creation, Value Added, and Other Clichés
Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: October 3, 2014, 11:26 am
In this fast-paced webinar, product development guru Gerry Katz will offer a somewhat different definition of “value” and will discuss the role of VOC in creating value.