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    Book Review: New Technologies and Environmental Innovation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 1:06 pm

    This book is about new technologies and a new approach to policy that would result in better long-term protection of the environment than the current emphasis on “end of pipe” approaches, such as sewage treatment and automotive catalytic converters that clean up pollution after it occurs.

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    Book Review: Managing Strategic Innovation and Change: A Collection of Readings
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 1:03 pm

    JPIM does not normally review anthologies, much less second editions of reading collections. However, I found the first edition very useful (see review in JPIM, January 1999) and am delighted to be able to recommend this second version of the book just as highly.

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    Book Review: Lateral Marketing: New Techniques for Finding Breakthrough Ideas
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 1:01 pm

    In an age of globalization, technology advances, increasingly impotent advertising, and expanding consumerism, with competitive intensity and market turbulence on the rise, it is increasingly difficult for companies to remain competitive.

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    Book Review: Beyond the Core: Expand Your Market Without Abandoning Your Roots
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:56 pm

    Chris Zook's Beyond the Core is the follow-up to his 2001 Profit from the Core, which argued that the source of many failed growth strategies is wrong-headed diversification away from the company's core business.

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    Book Review: Simply Better: Winning and Keeping Customers by Delivering What Matters Most
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:51 pm

    Marketers are now required to become increasingly customer focused across all functions of their organizations. Both Simply Better and Marketing as Strategy present a strong case for this marketing transformation, though they take very different approaches.

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    Book Review: Next Generation Product Development
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:48 pm

    In his fifth book, Next Generation Product Development (NGPD), Michael McGrath gives us a look into his crystal ball at the next generation of product development best practices.

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    Book Review:Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:45 pm

    When a book appears in its third edition one can assume that it has sold well in its earlier ones. Thus, it seems surprising that this journal has not reviewed either this book or any other of the more than 100 listed on Amazon.com on the subject of market segmentation.

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    Book Review: Agile Project Management: Creating Innovative Products
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:42 pm

    Have you found yourself wondering about how to cope with ever-shrinking innovation cycles, how to stay ahead of your competitors, and how to introduce new products quicker into the marketplace?

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    Book Review: Mass Affluence: Seven New Rules of Marketing to Today's Consumer
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:36 pm

    In the early pages of Mass Affluence, Paul Nunes and Brian Johnson display a chart of the year 2000 income distribution set in the foreground against the 1970 distribution. Comparing the two charts shows that the American middle class has become markedly wealthier in real dollars.

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    Book Review: International Product Liability Law, a Worldwide Desk Reference
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:32 pm

    International Product Liability Law provides a concise overview and summary of product liability laws in over 50 different countries. It presents the material in a manner so that both the lawyer and non-lawyer appreciate the product liability environment in the covered countries.

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    Book Review: Creating the Project Office: A Manager's Guide to Leading Organizational Change
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:27 pm

    Project management is a natural framework for any product development endeavor, so improving project management in organizations is an important aspect of business success.

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    Book Review: Achieving Project Management Success Using Virtual Teams
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:19 pm

    Virtual teams are a relatively new knowledge area that soon may become a requirement for all new product development professionals. Since the late 1990s the rate of book releases on virtual teams has increased steadily. This review covers two of the most recent in this now-popular genre.

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    Book Review: The Second Century: Reconnecting Customer and Value Chain through Build-to-Order
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:07 pm

    To the casual observer, The Second Century appears to be a scholarly study confined to cyclical supply chain issues of the auto industry. Further examination reveals complex lessons in system dynamics.

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    Book Review: The Innovator's Solution: Creating and Sustaining Successful Growth
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:05 pm

    For those who have read The Innovator's Dilemma (Christensen, 1997) or those who have heard Clayton Christensen explain its theories, these two books serve to extend and to apply that thinking, making it far more useful to those involved in product and business innovation.

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    Book Review: Organizing Business Knowledge: The MIT Process Handbook
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:02 pm

    The MIT Process Handbook presents a systematic method of organizing and sharing business knowledge, in the broadest sense, proposes a set of fairly fundamental concepts to direct the analytical methodology, and provides a classification framework for organizing knowledge.

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    Book Review: Leading Pharmaceutical Innovation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 12:01 pm

    This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies now being employed for drug discovery.

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    Book Review: Balancing Agility and Discipline: A Guide for the Perplexed
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:57 am

    A subtle conflict is smoldering in the product development community. On one side are those who favor relatively formal phased methods, such as Stage-Gate® or PACE®.

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    Book Review: What's the Big Idea? Creating and Capitalizing on the Best Management Thinking
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:54 am

    New product development vitally depends upon discovering “new” product ideas. Innovation and business in general require new ideas to be brought in, to be modified for the organization, and to be shepherded through to implementation.

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    Book Review: The Strongest Link: Forging a Profitable and Enduring Corporate Alliance
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:51 am

    Developing new products and services with alliance partners rapidly is becoming an important approach to new product development (NPD) because of the advantages it can create in terms of time to market, cost reduction, and technology access to name a few.

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    Book Review: The Entropy Vector: Connecting Science and Business
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:48 am

    Although this book is not a must-read, it may change your views of product development. The authors are highly trained in the scientific principles of entropy and have experience in entrepreneurial businesses as well.

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    Book Review: Strategy Maps: Converting Intangible Assets into Tangible Outcomes
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:45 am

    A strategy map helps an organization visualize its strategies for creating value, and the strategy mapping methodology defined by authors Robert Kaplan and David Norton is an evolution of their well-tested balanced scorecard (BSC) approach to strategy (Kaplan and Norton, 2001).

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    Book Review: Creating an Environment for Successful Projects
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:43 am

    The main theme of this book is that successful project environments in organizations are created and are maintained by upper management. This focus on upper management naturally reveals best practices at a high organizational level.

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    Book Review: The Power of Strategy Innovation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:39 am

    Robert Johnston and J. Douglas Bate describe strategy innovation as the “process of exploring your emerging future, understanding the changing needs of your customers, and using the insights … to identify new business opportunities” (p. ix).

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    Book Review: The Future of Competition: Co-Creating Unique Value with Customers
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:36 am

    Should the Product Development Management Association (PDMA) be renamed the “Experience Development Management Association”? C. K. Prahalad and Venkat Ramaswamy think so, and they have a point.

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    Book Review: Service Innovation: Organizational Responses to Technological Opportunities & Market Im
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:34 am

    This is the ninth volume in this publisher's “Series on Technology Management.” Previous volumes have dealt with a wide range of topics such as Japanese cost management, research and development (R&D) strategy, and digital innovation.

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    Book Review: Beyond Software Architecture: Creating and Sustaining Winning Solutions
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:31 am

    How do you get your hands on the controls and keep your eyes on the dashboard of software development?

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    Book Review: Value Sweep: Mapping Corporate Growth Opportunities
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:27 am

    Value Sweep will be helpful to managers responsible for discovering or deciding on the economic value of a new product idea. Watching these managers' struggles and frustrations helped shape Martha Amram's approach to valuation.

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    Book Review: Innovation Management in the Knowledge Economy
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 11:23 am

    The last decade, or so, has seen an acceleration in the application of what Innovation Management describes as information and communication technology (ICT) to various aspects of business.

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    Book Review: Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 10:58 am

    A helpful guidebook for the innovation practitioner, Tim Jones' work provides a straightforward review of various product innovation concepts. Along the way he offers numerous insightful, well-presented examples of the innovation process.

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    Book Review: How Customers Think: Essential Insights in the Mind of the Market
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: October 1, 2013, 10:53 am

    Gerald Zaltman's How Customers Think presents both a theoretical framework for understanding “the mind of the market” and richly detailed examples and processes that will help the practitioner to follow his logic and to implement his suggestions.

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    Book Review: The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: September 26, 2013, 10:47 am

    In The Slow Pace of Fast Change, Bhaskar Chakravorti provides his views on some of the underlying factors that determine market acceptance of new products, technologies, services, and entire industries.

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    Book Review: Project Management ToolBox: Tools and Techniques for the Practicing Project Manager
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: September 26, 2013, 10:44 am

    Many firms think of their product development in terms of project management. Others are moving toward enterprise-wide views of projects—sometimes called a project management office or enterprise project management.

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    Book Review: Product Development for the Lean Enterprise
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: September 26, 2013, 10:36 am

    Lean is in, even in product development. Product Development for the Lean Enterprise is a business novel targeted at executives on implementing the principles behind Toyota's outstanding product development system in Western companies.

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    Book Review: How Breakthroughs Happen: The Surprising Truth about How Companies Innovate
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: September 26, 2013, 10:31 am

    Andrew Hargadon, a professor at University of California–Davis, wrote this book from his Ph.D. research on technological innovation, as well as his engineering employment at IDEO and Apple Computer. There Hargadon experienced the front-line challenges of turning a product vision into a reality.

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    Book Review: Design for Services
    Blog: PDMA Blog | Posted By: Allison LeMay | Released: September 25, 2013, 1:30 pm

    Services are at the core of new economy in the 21st century. Scientific and technological developments have transformed societies through the ages from an extractive orientation to an industrial focus. Goods creation, corresponding to the technological advancements, started making lives easier.

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    Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability
    Blog: PDMA Blog | Posted By: Michael A. Stanko | Released: September 19, 2013, 2:50 pm

    Book Review: Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability

     By: Tim Jones. Boston, MA: Butterworth-Heinemann , 2002. 350+xiv pages. $29.99.


    A helpful guidebook for the innovation practitioner, Tim Jones' work provides a straightforward review of various product

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    How Customers Think: Essential Insights in the Mind of the Market
    Blog: PDMA Blog | Posted By: Beebe Nelson | Released: September 18, 2013, 10:09 am

    Book Review: How Customers Think: Essential Insights in the Mind of the Market

     By: Gerald Zaltman. Boston, MA: Harvard Business School Press , 2003 . 321+xxii pages. $29.95 .


    Gerald Zaltman's How Customers Think presents both a theoretical framework for understanding “the mind of the market” an

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    The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 18, 2013, 9:59 am

    Book Review: The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

     By: Bhaskar Chakravorti. Boston, MA: Harvard Business School Press , 2003 . 190+vii pages. $29.95 .

    In The Slow Pace of Fast Change, Bhaskar Chakravorti provides his views on some of the underlying fact

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    Why Toyota's System Is Four Times More Productive and How You Can Implement It
    Blog: PDMA Blog | Posted By: Ruediger Klein, 57179 | Released: September 18, 2013, 9:46 am

    Book Review: Product Development for the Lean Enterprise: Why Toyota's System Is Four Times More Productive and How You Can Implement It

     By: Michael N. Kennedy. Richmond, VA: Oaklea Press, 2003. 254 pages. $26.95.


    Lean is in, even in product development. Product Development for the Lean Enterpr

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    How Breakthroughs Happen: The Surprising Truth about How Companies Innovate
    Blog: PDMA Blog | Posted By: Greg Githens | Released: September 18, 2013, 9:34 am

    Book Review: How Breakthroughs Happen: The Surprising Truth about How Companies Innovate

     By: Andrew Hargadon. Boston, MA: Harvard Business School Press, 2003. 254+xvi pages. $29.00.

         Andrew Hargadon, a professor at University of California–Davis, wrote this book from his Ph.D. research on t

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