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    Book Review: Brand esSense: Using Sense, Symbol and Story to Design Brand Identity
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 15, 2014, 8:32 am

    Much of the customer data gathered during the market research phases of new product development (NPD) is focused on positioning the product upon commercialization. New products attempt to solve a customer’s problem while the marketing collateral yields an emotional link with the consumer.

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    PDMA Blog

    Book Review: Business Model Innovation: Concepts, Analysis, and Cases
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: July 14, 2015, 7:33 am

    As anyone who works in innovation knows, the world is changing rapidly.  Not only is technology advancing at a faster pace than ever, global markets are opening and

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    PDMA Blog | Book Review

    Book Review: Catalyzing Innovation
    Blog: PDMA Blog | Posted By: Michelle Greenwald | Released: December 17, 2014, 3:19 pm

    Catalyzing Innovation is a visual, strategic, inspirational, and instructional guide to help students, firms and entrepreneurs learn how to innovate more methodically, completely & creatively. The premise applies to business-to-business, business-to-consumer, non-profits and the arts. The book in

    1 Comment(s) — Latest:Dec 19, 2014 03:47 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    Book Review: Creating Innovative Products and Services: The FORTH Innovation Method
    Blog: PDMA Blog | Posted By: Stephane Bardin | Released: June 20, 2014, 1:18 pm

    Developing new products is daunting.  Yet new products are critical to the long-term success of any organization.  They invigorate your product portfolio, enlarge your bottom line, and interest new consumers to discover your products. 

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    PDMA Blog

    Book Review: Innovation and Growth: What Do We Know?
    Blog: PDMA Blog | Posted By: Adam Gardner, NPDP | Released: January 14, 2015, 8:57 am

    Innovation and Growth is a collection of papers authored by faculty members of the Olin Business School at Washington University in St. Louis, Missouri, and edited by Anjan Thakor. Each of the papers or chapters included in this book is a self-contained piece of work.

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    PDMA Blog

    Book Review: Mega Project Management: Lessons on Risk and Project Management From the Big Dig
    Blog: PDMA Blog | Posted By: Gerald Mulenburg | Released: August 19, 2014, 1:39 pm

    Although, as this book’s title indicates, author Virginia Greiman uses the Big Dig project in Boston as the basis for discussing mega project management, she does so from her vantage as an active participant in this project, first as the deputy counsel, and then as head of risk management.

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    Book Review: Military Food Engineering and Ration Technology
    Blog: PDMA Blog | Posted By: Carla Lynn Kuesten | Released: April 17, 2014, 4:49 am

    This book about feeding the warfighter begins with a quote from Frederick the Great—“Understand that the foundation of any army is the belly.  It is necessary to procure nourishment for the soldier wherever you assemble him and wh

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    PDMA Blog

    Book Review: Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: June 16, 2015, 10:05 am

    Navigating Strategic Decisions:  The Power of Sound Analysis and Forecasting by John E. Triantis.  CRC Press, 2013.  405 + xxix pages.  US$104.95 (hard cover).

    Working in new product development (NPD), we are faced with decisions and trade-offs on a daily basis.  Moreover, we are challenged to ensu

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    PDMA Blog

    Book Review: Open Innovation Research, Management and Practice
    Blog: PDMA Blog | Posted By: Paulo S. Figueiredo | Released: March 18, 2015, 7:37 am

    The concept of open innovation (i.e. innovating with partners by sharing risk and sharing reward) has become increasingly popular in the literature on technology and innovation. For example, Tom Malone was one of the first authors to explore this concept (2004).

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    PDMA Blog

    Book Review: Open Innovation: New Product Development Essentials from the PDMA
    Blog: PDMA Blog | Posted By: Elizabeth Conner | Released: November 18, 2014, 1:42 pm

    Product innovation processes have not always been “hard walled.” They haven’t always shunned outside input or jealously guarded against leaks to the outside world.

    1 Comment(s) — Latest:Dec 19, 2014 03:53 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    Book Review: Soft Skills Revolution
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 19, 2015, 11:54 am

    This book provides a clear definition of what “soft skills” are, a detailed description of their relevance, and an understanding of how to develop them in individuals and teams. Although the title states that the primary audience for the book is trainers and teams, the content is equally essential t

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    PDMA Blog | Book Review | PDMA Book

    Book Review: The First Mile: A Launch Manual for Getting Great Ideas into the Market
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: September 16, 2014, 12:50 pm

    Unsurprisingly, Scott Anthony’s new book, “The First Mile,” is delightful. Anthony draws on innovation experiences and theory to present a new innovation process toolkit. Part I of “The First Mile” defines the problem innovators face to get an idea off the ground. It take more than sexy technol

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    PDMA Blog

    Book Review: The Savvy Corporate Innovator: Key Strategies to Get Your Big Idea Funded in 30 Days
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: September 11, 2015, 8:40 am

    The Savvy Corporate Innovator:  Key Strategies to Get Your Big Idea Funded in 30 Days by Dorian Simpson.  Kingsley Publishing Group:  Portland, OR (2015).  339 + xix pages.  US$29.95 (hardback).

                Dorian Simpson’s new book, The Savvy Corporate Innovator, is targeted to the well-known chal

    1 Comment(s) — Latest:Sep 16, 2015 06:30 PM | Average Rating: 5.0/5.0 (1 ratings)
    PDMA Blog | Innovation

    Book Review: The Wide Lens: What Successful Innovators See That Others Miss
    Blog: PDMA Blog | Posted By: Teresa Kowal | Released: February 18, 2015, 10:27 am

    Even with a systematic approach to innovation, including customer focus and advanced technologies, new products can fail when commercialized. 

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    PDMA Blog

    Book Review: TILT: Shifting Your Strategy from Products to Customers
    Blog: PDMA Blog | Posted By: Lisa Beth Welton | Released: May 13, 2014, 7:20 am

    In light of maturing markets with increasing numbers of products clamoring for limited shelf space, Niraj Dawar’s book, TILT: Shifting Your Strategy from Products to Customers is a compelling exposition to why and how companies must shift their value creation efforts from the upstream activities of

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    PDMA Blog

    Book Review: Winning with Risk Management
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: October 20, 2014, 12:36 pm

    New product development (NPD) is inherently risky.  Identifying new technologies, novel markets, and unique applications of products is highly uncertain. 

    1 Comment(s) — Latest:Oct 28, 2014 10:07 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog

    Can Large Companies Really Innovate Like Startups?
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: June 2, 2015, 2:05 pm

    Can Large Companies Really Innovate Like Startups?

    Large companies are not start-ups and never will be. They are designed and operate differently. To innovate effectively, large companies can’t just replicate start-up principles. Rather, they must adapt them in ways that are smart and tailored to t

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    PDMA Blog | Innovation

    Cracking the Code: How to Innovate and Execute Great Ideas
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: September 17, 2015, 12:12 pm

    There is myth and mystique surrounding innovation, namely that its key lies in finding great ideas and selecting the best ones. However, this quickly dissolves when these ideas meet the challenges of execution.  The troubling fact is that as companies are pursuing entrepreneurial and intrapreneurial

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    PDMA Blog

    Innovate Carolina 2014 Conference Featured Outstanding Speakers
    Blog: PDMA Blog | Posted By: Barbara Benton | Released: May 15, 2014, 9:25 am

    Innovate Carolina, the annual one-day conference of PDMA's Carolinas chapter was held Friday, April 25. This year's conference took place at the North Carolina Biotechnology Center in Research Triangle Park, with the theme, “Building Your Career Toolkit: Innovative Paths for Innovative Development”.

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    PDMA Blog | PDMA Conference

    Is the Term 'Value' Just Another Cliché?
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: August 21, 2015, 8:31 am

    The word “value” is quickly becoming a corporate mainstay, but has it lost some of its meaning through overuse? In Gerry Katz’s article “‘Value Creation,’ ‘Value Added’ and Other Business Clichés: Does VOC Have Anything to Do with This?” he addresses this question.

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    PDMA Blog

    Looking into the Crystal Ball of Innovation
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: August 27, 2015, 11:33 am

    Every new product that you create today serves to solve a problem or provide a solution for tomorrow. PDMA Annual Conference keynote presenter Joe Tankersley explains the importance of strategic foresight in his article “Look to the Future for Today’s New Ideas.”

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    PDMA Blog

    The Best Way to Gather Input to Your Product Roadmap? Think Customer Advisory Boards
    Blog: PDMA Blog | Posted By: Stacy Schuble | Released: March 10, 2015, 8:53 am

    As a Product Development or Product Management professional, are you confident the products, solutions or services you have planned (or even already under development) will be accepted – i.e. purchased – by your market?

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    PDMA Blog

    The Seven Blind Mice, or Why the Execution of Innovation Fails.
    Blog: PDMA Blog | Posted By: Irene Spitsberg | Released: August 19, 2015, 9:29 am

    Organizations tend to spend most of their innovation efforts on generating, evaluating and selecting ideas. While this is important, the real challenge emerges when attempting to bring these ideas to market.

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    PDMA Blog

    Transfomative Innovation Is the Model of the Future
    Blog: PDMA Blog | Posted By: Kelly Mantick | Released: August 14, 2015, 7:35 am

    When the old definition of innovation no longer works, where do you turn? In Michael Docherty’s article “Collective Disruption: A New Model for Transformative Innovation” in Visions Issue 2 2015, he explains that core innovation is no longer enough –

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    PDMA Blog

    US Manufacturers Reboot: Three Initiatives for Success
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 21, 2014, 9:49 am

    By Christine H. Luzar and Ann H. Debelack

    OVERVIEWWith economic indicators painting an ambiguous near-term outlook, many US manufacturers question the timing and feasibility of new capital investment and hiring.

    Key takeaways from projects completed in the last six months suggest the pressure to r

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    PDMA Blog

    Virtual Conference: Learn Innovative Product Development Strategies at PIPELINE 2014
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: May 20, 2014, 2:29 pm

    Join more than 2000 product development peers from around the globe at PIPELINE 2014 – The Free Virtual Conference for Innovative Product Development on Friday, June 6.

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    PDMA Blog

    Webcast: 5 Ways to Build Your Customer into the Front End of Innovation
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 16, 2015, 7:16 am

    Join us to find out about a step-by-step system of tools and activities you can use WITH your customers at the front end of innovation to make sure that you’re developing products that meet real needs.

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    PDMA Blog | Webcast

    Webcast: Agile Strategies and Start-up Thinking in Large Companies: How to Make It Actually Work
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: September 9, 2015, 3:15 pm

    During two webcasts, Irene Spitsberg will share a unified framework that any company can apply to build an efficient innovation system - and one that works with your structure and specific innovation objectives.

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    PDMA Blog | Webcast

    Webcast: Meeting a Company’s Competitive Needs, Today and Into the Future
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: March 13, 2015, 2:01 pm

    During this webcast, Jay Walker will explore how to use the US patent system as an effective instrument for knowledge sharing and technology transfer.

    1 Comment(s) — Latest:Apr 07, 2015 07:45 AM | Average Rating: 0.0/5.0 (0 ratings)
    PDMA Blog | Webcast

    Webcast: Value Creation, Value Added, and Other Clichés
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: October 3, 2014, 11:26 am

    In this fast-paced webinar, product development guru Gerry Katz will offer a somewhat different definition of “value” and will discuss the role of VOC in creating value.

    0 Comment(s) — Latest:None | Average Rating: 5.0/5.0 (1 ratings)
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