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    Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands
    Blog: PDMA Blog | Posted By: Kelly Frey | Released: April 5, 2013, 3:46 pm

    “Brand Together” is an advocacy piece on using a co-creation framework for branding of consumer products by three leaders in the field, two of whom are founders of Promise.

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    PDMA Blog | Book Review

    Classification Redefined
    Blog: PDMA Blog | Posted By: Anurag Jain | Released: December 3, 2012, 10:35 am

    If you are a product manager, knowledge management champion, portfolio manager or an internal consultant working on reducing time to market, cost reduction, strategic sourcing, portfolio development and regulatory compliance, there is good news for you.

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    How Big Companies Beat Local Competition in Emerging Markets
    Blog: PDMA Blog | Posted By: Allison LeMay | Released: October 4, 2012, 10:07 am

    You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed, India's Godrej Consumer Products Ltd. is expanding rapidly.

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    Study Reveals Product Companies’ Biggest Pains and Risks in Driving Innovation
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: June 28, 2012, 11:40 am

    How are product organizations making decisions? Can they access proper data or metrics to develop the right products at the right time? If not, how can product leaders prioritize projects that will drive innovation and growth? The 3rd Product Portfolio Management Benchmark Study gathered input...

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    PDMA Academic Blog | PDMA Blog | Driving Innovation | Product Portfolio Management Benchmark | Risk

    How Commercial Vehicle OEMs Can Create Competitive Differentiation in Emerging Markets
    Blog: PDMA Blog | Posted By: B. Vijaya Kumar | Released: January 14, 2013, 10:33 am

    Imagine the top 10 commercial vehicle original equipment manufacturers (OEMs) competing with each other with new product launches, chasing their potential customers, developing their dealer network and attracting the best talent on the earth.

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    The Ultimate Soft Requirement
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: August 19, 2011, 9:30 am

    A funny thing happened in product development circles after the iPhone’s launch. Oh, it had been simmering along for a while in some circles, but when the Phone From Cupertino hit the shelves my company started hearing the same thing from almost every one of our product development clients...

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    Book Review: The Invisible Element: A Practical Guide for the Human Dynamics of Innovation
    Blog: PDMA Blog | Posted By: Teresa Jurgens-Kowal, PhD, NPDP | Released: April 8, 2013, 9:23 am

    “The Invisible Element” is portioned into two sections: Part One addresses eight human principles, and Part Two expands those ideas to the organization as a whole. A total of 10 chapters in Part One document the importance of the individual’s mindset and behaviors to drive creativity and revolution

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    PDMA Blog | Book Review

    Book Review: Inside the Box: A Proven System of Creativity for Breakthrough Results
    Blog: PDMA Blog | Posted By: Allison LeMay | Released: April 8, 2013, 9:15 am

    What if new and compelling evidence came to light, casting doubt on the accepted wisdom while promising a different path to success?


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    PDMA Blog | Book Review

    Book Review: Agile Product Management with Scrum
    Blog: PDMA Blog | Posted By: Takao Hatanaka, NPDP | Released: April 5, 2013, 3:27 pm

    “Agile Product Management with Scrum” is a book about how to be successful in creating products that customers love with Scrum, an established Agile method. It is written in accordance with the basic elements of the Scrum process by Roman Pichler, a well-known Agile practitioner.

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    PDMA Blog | Book Review

    Design Challenge: Prize offers $250, 000 to Spur Green Product Innovation
    Blog: PDMA Blog | Posted By: Mike Shirey, NPDP | Released: March 12, 2013, 11:56 am

    To inspire innovation in developing healthy building materials for communities in need, the Cradle to Cradle Products Innovation Institute and Make It Right are issuing a Product Innovation Challenge.

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    Participate in the 2012 Resource Management & Capacity Planning Benchmark Study
    Blog: PDMA Blog | Posted By: Allison LeMay | Released: December 4, 2012, 11:50 am

    Participate in the a new benchmark study on the State of Resource Management and Capacity Planning, which is being conducted by Appleseed Partners and OpenSky Research. In your role, you probably deal with resource management and capacity planning on a daily basis...

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    PIM 2012 Speaker Recaps - Innovation Process and Techniques: From Start to Finish
    Blog: PDMA Blog | Posted By: Lee Goldring | Released: November 28, 2012, 11:42 am

    In this lab, we took a journey. Our guide book was New Product Development for Dummies, co-authored by the Discovery Lab co-chair, Dr. Robin Karol. Our destination was a better understanding and set of tools to enable the attendees to take an idea from concept to launch.

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    PDMA Academic Blog | PDMA Blog

    PIM 2012 Speaker Recaps - Voice of the Customer: Stretching the Boundaries
    Blog: PDMA Blog | Posted By: Gerald Katz, NPDP | Released: November 28, 2012, 11:36 am

    For some time now, the definition of Voice of the Customer (VoC) has been stretched, diluted and some would even say hijacked, in ways both good and bad. In this Discovery Lab, we dealt with both the old and the new, the traditional and the new wave.

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    PDMA Academic Blog | PDMA Blog

    PIM 2012 Speaker Recaps - How Novant Health Is Leveraging Innovation to Deliver Patient Experience
    Blog: PDMA Blog | Posted By: Matthew Gymer | Released: November 28, 2012, 11:09 am

    North Carolina’s Novant Health, one of the country’s largest integrated health networks is finding new ways to innovate around established medical practices. This is good news for patients! With the goal of providing “The Remarkable Patient Experience,” Novant Innovation is leading health care...

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    PDMA Academic Blog | PDMA Blog

    Effective Use of Silver Bullets in New Product Development: Ready, Aim, Fire, Repeat and Refine
    Blog: PDMA Blog | Posted By: Mark A Hart, NPDP | Released: November 16, 2012, 10:39 am

    Silver bullets are used in new product development to eliminate factors that detract from success. In a simplified format, the directions for using silver bullets are ready, aim, fire, repeat and refine.

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    PDMA Blog | Development | Lean Startup | New Product Development | Silver Bullets | Skunk Works

    PIPELINE: A Virtual Gathering of Thought-Leaders in Innovation
    Blog: PDMA Blog | Posted By: Allison LeMay | Released: September 25, 2012, 5:05 am

    Over the last few months, PIPELINE 2012, the premier online conference for innovative product development, has drawn more than 1,100 attendees. The virtual conference attracts product development executives from a cross-section of industries around the world, igniting a high-energy exchange.

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    Testing Hypotheses: Serious Play
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: May 25, 2012, 10:15 am

    In my last few posts, I’ve been drawing an analogy between the scientific method and customer centered design—and showing how the two are intriguingly close in practice and intent.
    I’ve shown how up-front user understanding in design is just like the scientist’s initial observation...

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    PDMA Blog | Iteration | Scientific Method

    Innovation Insights from WEF Latin America 2012
    Blog: PDMA Blog | Posted By: Geovanny Romero | Released: April 20, 2012, 4:40 pm

    The seventh World Economic Forum on Latin America took place in Puerto Vallarta, Mexico, on 16-18 April 2012. The meeting, held under the theme “Regional Transformation in a New Global Context”, convened a record number of participants for this regional gathering, with close to 900 top regional...

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    PDMA Blog | Innovation Insights | World Economic Forum

    Prototypes, Hypotheses, and Bookies
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: April 5, 2012, 10:15 am

    In a previous post, I talked about the parallels between the scientific method and user centered design, and described how the first step in the scientific method – characterization – is just like the up-front user observation that is the hallmark of many user centered design processes.
    So what abou

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    PDMA Blog | User Centered Design

    How to Measure New Product Productivity in Your Industry
    Blog: PDMA Blog | Posted By: Geovanny Romero | Released: February 27, 2012, 9:25 pm

    When you look at Innovation Performance in your industry, you must think in NPD Productivity. Many businesses now use metrics that can be used to gauge productivity from R&D spending. According to Robert G. Cooper in your book Winning at New Products, the productivity is defined as...

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    PDMA Blog | Innovation Performance | NPD Productivity

    The Principles of Lean Innovation
    Blog: PDMA Blog | Posted By: Geovanny Romero | Released: February 27, 2012, 1:00 pm

    James P. Womack, co-author of Lean Thinking defines Lean as “Creating ever more value for customers with ever fewer resources”.
    In this way, the professionals already have the “lean tools” as available resources, and now they can to apply in the process of Innovation.
    Nowadays this practice is very

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    PDMA Blog | Business Process | Lean Innovation | NPDP | Steps and Principles

    Tycho Brahe, Your Third-Grade English Teacher and Innovation
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: February 26, 2012, 10:55 am

    I hear all the time from engineers and developers who disdain user-centered innovation practices. Inside jokes about the black turtleneck crowd abound, Steve Jobs notwithstanding. Conventional technical wisdom holds that “soft” front end techniques are too fuzzy, too unstructured...

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    PDMA Blog | Product Design | Scientific Method | User Centered Design

    Book Review: Relentless Innovation by Jeffrey Phillips
    Blog: PDMA Blog | Posted By: PDMA Headquarters | Released: February 23, 2012, 4:00 pm

    Psychologists have a long running debate about what shapes human behavior. A leading theory suggests that two significant influences dictate how we act, how we respond to situations and what shapes our world view. These two factors are the...

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    PDMA Blog | Book Review | Relentless Innovation

    3 Stories That Stick: Firearms, Fat Suits and Failing Forward
    Blog: PDMA Blog | Posted By: Philippe De Ridder | Released: December 4, 2011, 4:20 pm

    Heading back home from PDMA’s Annual Conference and our Business Model Workshop there, I felt it was time to reflect on all the ideas and inspiration from the past days. There’s a lot to take in on a 3-day conference!

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    PDMA Blog | Annual Conference

    My Take-aways from PIM 2011 conference in Phoenix: Hell Yeah!
    Blog: PDMA Blog | Posted By: Philippe De Ridder | Released: November 22, 2011, 12:30 pm

    We’re halfway in PDMA’s Annual Global Conference 2011 in Phoenix, so it’s time to share some impressions! First of all, it seems like most of the people are very happy to have left the blizzards in the North for sunny Phoenix for a couple of days :)

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    PDMA Blog | Business Model Innovation | PIM 2011

    General Motors takes a CUE from customers and takes a leap with NPD
    Blog: PDMA Blog | Posted By: Larry Marturano | Released: November 15, 2011, 11:15 am

    As design consultant and a tech geek, it’s always exciting for me to see practical innovation in action—companies leveraging existing and emerging technologies with their own unique skills and capabilities and doing the “next right thing” for their customers.
    And because I’m a huge believer...

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    PDMA Blog | General Motors | NPDP

    Insights from the PDMA's 2011 Business Model Innovation Lab
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: November 4, 2011, 1:25 pm

    Business Model Innovation is becoming a hot topic these days as business leaders increasingly recognize that disruptive innovation requires not only innovative products, but also fundamentally new business models. Recognizing this trend, the Product Development Manager's Association (PDMA)...

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    PDMA Blog | Business Models | Innovation

    Innovation at LEGO – What do you think?
    Blog: PDMA Blog | Posted By: Brad Barbera | Released: October 21, 2011, 3:00 pm

    In the October edition of Visions, we published a different kind of article. In comic-book style, Dr. David Robertson of Penn’s Wharton Business School laid out a brief history of The LEGO Group. After phenomenal growth that saw a doubling of sales every fifteen years, suddenly things changed.

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    PDMA Blog | The LEGO Group | Visions

    Innovation at Ground Zero
    Blog: PDMA Blog | Posted By: Chris Dolan | Released: October 17, 2011, 11:25 am

    Last night I watched the amazing Discovery Channel documentary Rising: Rebuilding Ground Zero chronicling the reconstruction of the World Trade Center after the tragedy of 9/11. The show is an awe inspiring mix of engineering marvels, construction complexity, and a healing nation. The documentary...

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    PDMA Blog | Goals | Ground Zero

    Is an NPDP Certification Worth It?
    Blog: PDMA Blog | Posted By: Brad Barbera | Released: October 12, 2011, 3:05 pm

    I was recently asked if pursuing NPDP Certification through the PDMA is worth the effort. In the interest of full disclosure, I am the Executive Director of the PDMA, so before you think to yourself "well of course he’s going to say certification is worth it," let me explain why...

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    PDMA Blog | NPDP Certification


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